Director, Marketing Science
Current
Dec 2023 - Present
AeroLeads people directory · profile
Kris Makuch Email & Phone Number
Director, Marketing Science @ Critical Mass | Data-Driven Decision Maker | Problem Solver | User Experience Focused
at
Critical Mass
1 work email found
@omnicommediagroup.com
1 phone found area 800
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Marketing Science @ Critical Mass | Data-Driven Decision Maker | Problem Solver | User Experience Focused
Location
Toronto, Ontario, Canada
Who is Kris Makuch? Overview
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Quick answer
Kris Makuch is listed as Director, Marketing Science @ Critical Mass | Data-Driven Decision Maker | Problem Solver | User Experience Focused at Critical Mass, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at omnicommediagroup.com, phone signal with area code 800, and a matched LinkedIn profile for Kris Makuch.
Kris Makuch previously worked as Director, Marketing Science at Critical Mass and Director, Data Analytics at Omnicom Media Group. Kris Makuch holds Certification, Data Analytics, Big Data And Predictive Analytics from Ryerson University.
Company email context
Email format at Critical Mass
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kmakuch@omnicommediagroup.com
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Profile bio
About Kris Makuch
Over a decade of experience in business strategy & data sciences, driving growth across diverse industries. My expertise lies in optimizing critical metrics such as lifetime value and new user acquisition. I utilize data to craft powerful strategies that both attract and retain customers. My technical understanding and usage of of tools like Python, R, SQL, Excel, BigQuery, GCP, Azure, PowerBI, and Tableau, enable me to transform data into strategic assets that drive pivotal business decisions.Throughout my career, I've passionately embraced constant learning and growth, from spearheading strategic data initiatives to discovering helpful tools. Having trained over 400 analysts at Brainstation and Juno College, I believe that the pursuit of knowledge is an endless journey. This philosophy not only fuels my personal advancement, but also enriches the teams and communities I engage with.
Listed skills include Digital Marketing, Integrated Marketing, Data Analytics, Seo, and 47 others.
Current workplace
Kris Makuch's current company
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13 roles
Kris Makuch work experience
A career timeline built from the work history available for this profile.
Director, Data Analytics
Dec 2022 - Dec 2023
Apr 2020 - Nov 2022
Data Science Lead - Rogers
- Promoted to supervisor of marketing data science, later then promoted once more to data science lead.- Led the marketing science team to address complex client inquiries, from ETL intricacies to advanced market research.- Utilized regression-based forecasting for market trend predictions.- Collaborated with strategy and buying departments to integrate data science into campaign planning.- Ensured campaigns were data-informed and adaptable to future market changes.
Nov 2019 - Mar 2020
Supervisor, Marketing Data Science - Rogers
Nov 2018 - Nov 2019
Manager, Analytics & Trading - Gsk, Porsche, Scotiabank
Planned and fulfilled client asks from an execution standpoint; this included analysis of campaign performance success and optimization. Concepted and pitched various members of the business around automation; this ushered in a large building block of the ETL structure at the company.Notable Milestones:- Original conceptualization of ETL structure 'ProjectCassanda'. Utilizing API connections, relational databases and web scraping methodologies to populate the data required. Data was transformed within R. Various third party tools were used for visualizations.- Finalist at Verizon's Media Strategy Challenge 2018- Digital Planner & Analyst on Internationalists Grand Prix Winner 2019 for 'Scotiabank Arena'
Sep 2017 - Nov 2018
Director, Analytics & User Performance
- Established an internal ETL structure, data lake, and reporting.- Led agency relationship enhancements, forecasting, and competitive analysis.- Utilized clustering in the creation of new audience segmentations
Apr 2022 - Oct 2022
Lead Data Instructor & Curriculum Development
- Certified as Juno College's lead for data analytics & science by the Ontario College Association.- Developed and launched Juno's innovative data curriculum.- Achieved a 95% customer satisfaction score for the debut of the new program.- Contributed to generating a multi-million dollar revenue stream for the college.
Jul 2021 - Jul 2022
Founder & Principal Consultant
Datakris Inc.
- Founded an independent consultancy focused on marketing and data science intersection.- Specialized in machine learning and analytics to create tailored strategies.- Empowered clients to attract new audiences and strengthen existing relationships.- Strategically designed solutions to boost customer acquisition and retention.
Mar 2020 - Jul 2021
Data Analyst
Lead the customer data insights & statistical methodology at EB Games. I drew deep insight through data mining and exploration about customers for executive business decisions. This included building analytical tools (for head office & field), KPI/metric creation, strategy (marketing & digital advertising efforts), machine learning, and adhoc analytical insights for various departments in the company.- Directed customer data insights and statistical approaches at EB Games, extracting actionable insights through data mining.- Developed analytical tools, KPIs, and strategies for both head office and field, enhancing marketing, digital advertising, and machine learning endeavors.- Boosted loyalty department (EDGE Card) profits by ~60% through clustering and regression analyses, securing executive endorsement for added product features.- Presented at EB Games Conferences (2016, 2017) on automation of store analytics for the National field team
Oct 2015 - Sep 2017
Specialist, Campaign Operations & Analytics
- Conducted analytics and optimization for top-tier agencies in Canada and the US.- Led cross-functional teams, ensuring timely and budget-compliant project deliveries.- Managed all post-sales interactions with clients and coordinated with internal teams on project details.- Oversaw project revenue and conducted both scheduled and ad-hoc analytics reporting
Dec 2014 - Aug 2015
Associate, Digital Analyst - Walmart
- Assisted Mindshare's digital media team on the Walmart account, managing daily operations including trafficking, analytics, and budgeting.- Developed comprehensive RFPs, collaborated with vendor partners, and surpassed industry benchmarks via analytical insights.- Researched and implemented strategies to prevent ad fraud, enhancing conversion performance.- Represented Mindshare North America at the E3 2014 gaming conference in Los Angeles.
Apr 2014 - Dec 2014
Specialist, Digital Marketing
- Transitioned from an internship to a part-time role at Toronto SEO Group, managing SEO, SEM, web design, and digital strategy.- Gained expertise in multiple tools including Raven Tools, Google Keyword Planner, Google Adwords, Google Analytics, Wordpress, and Photoshop.- Delivered analytical insights and implemented optimization strategies for improved web presence.- Acquired foundational skills in HTML, CSS, and Javascript.
May 2013 - Dec 2013
3 education records
Kris Makuch education
Certification, Data Analytics, Big Data And Predictive Analytics
Ryerson University
Honours, Advanced Diploma, Advertising & Marketing
Sheridan College
Bachelor Of Arts (Ba), Geography
Carleton University
FAQ
Frequently asked questions about Kris Makuch
Quick answers generated from the profile data available on this page.
What company does Kris Makuch work for?
Kris Makuch works for Critical Mass.
What is Kris Makuch's role at Critical Mass?
Kris Makuch is listed as Director, Marketing Science @ Critical Mass | Data-Driven Decision Maker | Problem Solver | User Experience Focused at Critical Mass.
What is Kris Makuch's email address?
AeroLeads has found 1 work email signal at @omnicommediagroup.com for Kris Makuch at Critical Mass.
What is Kris Makuch's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Kris Makuch at Critical Mass.
Where is Kris Makuch based?
Kris Makuch is based in Toronto, Ontario, Canada while working with Critical Mass.
What companies has Kris Makuch worked for?
Kris Makuch has worked for Critical Mass, Omnicom Media Group, American Challenger Development Corporation, Juno College Of Technology, and Datakris Inc..
How can I contact Kris Makuch?
You can use AeroLeads to view verified contact signals for Kris Makuch at Critical Mass, including work email, phone, and LinkedIn data when available.
What schools did Kris Makuch attend?
Kris Makuch holds Certification, Data Analytics, Big Data And Predictive Analytics from Ryerson University.
What skills is Kris Makuch known for?
Kris Makuch is listed with skills including Digital Marketing, Integrated Marketing, Data Analytics, Seo, Mysql, Google Analytics, Sem, and Marketing Research.
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