Kris Makuch Email and Phone Number
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Over a decade of experience in business strategy & data sciences, driving growth across diverse industries. My expertise lies in optimizing critical metrics such as lifetime value and new user acquisition. I utilize data to craft powerful strategies that both attract and retain customers. My technical understanding and usage of of tools like Python, R, SQL, Excel, BigQuery, GCP, Azure, PowerBI, and Tableau, enable me to transform data into strategic assets that drive pivotal business decisions.Throughout my career, I've passionately embraced constant learning and growth, from spearheading strategic data initiatives to discovering helpful tools. Having trained over 400 analysts at Brainstation and Juno College, I believe that the pursuit of knowledge is an endless journey. This philosophy not only fuels my personal advancement, but also enriches the teams and communities I engage with.
Critical Mass
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Director, Marketing ScienceCritical Mass Dec 2023 - PresentCalgary, Alberta, Ca
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Director, Data AnalyticsOmnicom Media Group Dec 2022 - Dec 2023New York, Us -
-Omnicom Media Group Apr 2020 - Nov 2022New York, Usdatakris Inc. [2020]Juno College [2021]Bank Cache [2022]
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Data Science Lead - RogersOmnicom Media Group Nov 2019 - Mar 2020New York, Us- Promoted to supervisor of marketing data science, later then promoted once more to data science lead.- Led the marketing science team to address complex client inquiries, from ETL intricacies to advanced market research.- Utilized regression-based forecasting for market trend predictions.- Collaborated with strategy and buying departments to integrate data science into campaign planning.- Ensured campaigns were data-informed and adaptable to future market changes.
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Supervisor, Marketing Data Science - RogersOmnicom Media Group Nov 2018 - Nov 2019New York, Us
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Manager, Analytics & Trading - Gsk, Porsche, ScotiabankOmnicom Media Group Sep 2017 - Nov 2018New York, UsPlanned and fulfilled client asks from an execution standpoint; this included analysis of campaign performance success and optimization. Concepted and pitched various members of the business around automation; this ushered in a large building block of the ETL structure at the company.Notable Milestones:- Original conceptualization of ETL structure 'ProjectCassanda'. Utilizing API connections, relational databases and web scraping methodologies to populate the data required. Data was transformed within R. Various third party tools were used for visualizations.- Finalist at Verizon's Media Strategy Challenge 2018- Digital Planner & Analyst on Internationalists Grand Prix Winner 2019 for 'Scotiabank Arena'
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Director, Analytics & User PerformanceAmerican Challenger Development Corporation Apr 2022 - Oct 2022- Established an internal ETL structure, data lake, and reporting.- Led agency relationship enhancements, forecasting, and competitive analysis.- Utilized clustering in the creation of new audience segmentations -
Lead Data Instructor & Curriculum DevelopmentJuno College Of Technology Jul 2021 - Jul 2022Toronto, Ontario, Ca- Certified as Juno College's lead for data analytics & science by the Ontario College Association.- Developed and launched Juno's innovative data curriculum.- Achieved a 95% customer satisfaction score for the debut of the new program.- Contributed to generating a multi-million dollar revenue stream for the college. -
Founder & Principal ConsultantDatakris Inc. Mar 2020 - Jul 2021- Founded an independent consultancy focused on marketing and data science intersection.- Specialized in machine learning and analytics to create tailored strategies.- Empowered clients to attract new audiences and strengthen existing relationships.- Strategically designed solutions to boost customer acquisition and retention.
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Data AnalystGamestop Canada Oct 2015 - Sep 2017Brampton, Ontario, CaLead the customer data insights & statistical methodology at EB Games. I drew deep insight through data mining and exploration about customers for executive business decisions. This included building analytical tools (for head office & field), KPI/metric creation, strategy (marketing & digital advertising efforts), machine learning, and adhoc analytical insights for various departments in the company.- Directed customer data insights and statistical approaches at EB Games, extracting actionable insights through data mining.- Developed analytical tools, KPIs, and strategies for both head office and field, enhancing marketing, digital advertising, and machine learning endeavors.- Boosted loyalty department (EDGE Card) profits by ~60% through clustering and regression analyses, securing executive endorsement for added product features.- Presented at EB Games Conferences (2016, 2017) on automation of store analytics for the National field team -
Specialist, Campaign Operations & AnalyticsJuice Mobile Dec 2014 - Aug 2015Toronto, Ontario, Ca- Conducted analytics and optimization for top-tier agencies in Canada and the US.- Led cross-functional teams, ensuring timely and budget-compliant project deliveries.- Managed all post-sales interactions with clients and coordinated with internal teams on project details.- Oversaw project revenue and conducted both scheduled and ad-hoc analytics reporting -
Associate, Digital Analyst - WalmartMindshare Apr 2014 - Dec 2014London, England, Gb- Assisted Mindshare's digital media team on the Walmart account, managing daily operations including trafficking, analytics, and budgeting.- Developed comprehensive RFPs, collaborated with vendor partners, and surpassed industry benchmarks via analytical insights.- Researched and implemented strategies to prevent ad fraud, enhancing conversion performance.- Represented Mindshare North America at the E3 2014 gaming conference in Los Angeles. -
Specialist, Digital MarketingToronto Seo Group May 2013 - Dec 2013Mississauga, Ontario, Ca- Transitioned from an internship to a part-time role at Toronto SEO Group, managing SEO, SEM, web design, and digital strategy.- Gained expertise in multiple tools including Raven Tools, Google Keyword Planner, Google Adwords, Google Analytics, Wordpress, and Photoshop.- Delivered analytical insights and implemented optimization strategies for improved web presence.- Acquired foundational skills in HTML, CSS, and Javascript.
Kris Makuch Skills
Kris Makuch Education Details
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Ryerson UniversityBig Data And Predictive Analytics -
Sheridan CollegeAdvertising & Marketing
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Carleton UniversityGeography
Frequently Asked Questions about Kris Makuch
What company does Kris Makuch work for?
Kris Makuch works for Critical Mass
What is Kris Makuch's role at the current company?
Kris Makuch's current role is Director, Marketing Science @ Critical Mass | Data-Driven Decision Maker | Problem Solver | User Experience Focused.
What is Kris Makuch's email address?
Kris Makuch's email address is kr****@****ames.ca
What is Kris Makuch's direct phone number?
Kris Makuch's direct phone number is (800) 883*****
What schools did Kris Makuch attend?
Kris Makuch attended Ryerson University, Sheridan College, Carleton University.
What are some of Kris Makuch's interests?
Kris Makuch has interest in Writing, Design, Cross Country Running, Rock Climbing, Snowboarding, Gaming, Copywriting, Biking, Muay Thai, Computer Building.
What skills is Kris Makuch known for?
Kris Makuch has skills like Digital Marketing, Integrated Marketing, Data Analytics, Seo, Mysql, Google Analytics, Sem, Marketing Research, R, Google Adwords, Sharks, Tableau.
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