Kristopher Morris Email & Phone Number

Alexandria, Virginia, US

Alexandria, Virginia, US

• Help entry/mid-level marketers advance their careers and professional development through approachable how-to guides and case studies. Serve as a mentor to entrepreneurs, helping them:
• Leverage emerging technologies
• Establish a consist brand across various media, messages, and graphics
• Discover potential audiences/consumers, additional verticals for sales, etc.
• Develop effective messaging for target audience/consumers
• Reach target audience/consumers through organic and paid marketing

• 1776 is a global incubator helping startups transform industries that impact millions of lives every day. Provide entrepreneurs mentorship in:
• Identifying potential audiences and consumers
• Developing effective messaging for target audience/consumers
• Establishing brand through creative messaging and graphics
• Reaching target audience/consumers through organic and paid marketing
• Establishing cost control benchmarks and methods to ensure positive growth

Arlington, VA, US

• Manage an account division focused on digital and social marketing efforts for large nonprofits and political clients
• Design marketing strategies for multiple clients with an emphasis on branding, direct response, and engagement
• Serve as a thought leader and coach staff on best practices, digital trends, and emerging technologies/tactics:o Including Facebook/Twitter messenger campaigns, NFC/beacon marketing, and social media strategies
• Develop strategic relationships in the industry and participate in product development efforts
• Ensure company profitability by establishing and maintaining effective business practices and new client benchmarks
• Research and test new service/platform innovations to support client goals and increase departmental revenue

Arlington, VA, US

• Managed an account team focused on digital and social marketing efforts for large nonprofit and political clients
• Designed digital and social marketing strategies for clients with an emphasis on audience engagement
• Researched and tested new digital and social media opportunities that can enhance our clients’ digital efforts
• Served as a thought leader and trained staff on best practices, digital trends, and emerging technologies/tactics
• Reviewed and enhanced tracking processes to ensure that campaign KPIs and client goals are met
• Tracked and analyzed campaign data to optimize performance, direct future action, and maximize ROI

Arlington, VA, US

• Developed digital and social media marketing campaigns for political and nonprofit clients with an emphasis on direct response fundraising and political engagement
• Managed digital and social advertising campaigns for clients while analyzing performance to optimize efforts, direct future action, and maximize ROI
• Collaborated and advised on digital marketing strategy for all digital channels, including social media marketing, digital advertising, email marketing, organic marketing, and website/app development
• Managed all aspects of client relationships including strategic planning, creative concept writing and editing, budgeting/projections, executing marketing plans, and working with clients/vendors on a daily basis

Arlington, VA, US

Merged with The Lukens Company in May, 2012.

• Direct simultaneous objectives as well as strategic communication campaigns for 41 clients
• Produce client direct mail and website materials, enhancing message delivery from clients to their stakeholders
• Represent clients in stakeholder/public interactions, including crisis management scenarios
• Develop annual meetings and events for clients, engaging with stakeholders and managing on-site event logistics
• Develop fiscal budgets for client accounts, managing vendor relationships and client finances

US

• Engaged with outside organizations to build broad-based support for the campaign; assembled the largest coalition, and garnered the first national party assistance, in the district for up to 20 years prior
• Created a finance plan that raised more money than any Republican Primary Election candidate in over 20 years

• Direct various concurrent strategic communication campaigns for clients, to their stakeholders
• Develop client materials for Annual Meetings, engage with stakeholders and manage on-site event logistics
• Produce client website materials and maintain site stability, enhancing message delivery to stakeholders for our clients
• Provide technical support for company, clients and vendors; exceeding position expectations of company and clients
• Redesigned information technology management process and streamlined network, increasing company productivity
• Created metrics for measuring billable work-flow for clients and analyzing the human capitol of the team

• Developed and managed local, regional, national and international media at a series of four press conferences across the country to advocate on behalf of individual bondholders who invested in General Motors
• Parlayed local interest into international media coverage through strategic media engagement and messaging
• Recruited and negotiated terms for keynote speakers at press conferences and managed event logistics
• Directed a series of fly-in day Congressional meetings with individual bondholders so they could share their stories

• Created and managed a proactive strategic communication plan that positioned the candidate as the front-runner in the Primary Election; plan was well-received by the candidate and other consultants
• Developed public policy agenda and related messaging for incorporation into the communications plan; steadily built support for the agenda and the candidate
• Designed web 2.0 strategy and led team to integrate text-message communication / fundraising and developing online / cell phone resources for voters; while utilizing resources to broaden voter research and social media.
• Engaged with outside organizations to marshal support and resources for the campaign, resulting in event turnouts that exceeded candidate expectations
• Developed a new technological process for identifying, tracking and communicating with supporters, donors and likely voters that streamlined research efforts; bolstered system was well-received by other consultants and.
• Provided general technical support for candidate and other consultants; decreasing downtimes, restoring productivityNOTE: The candidate withdrew from the race in April due to a family situation

Lansing, Michigan, US

• Served as the liaison with the Presidential and Congressional campaigns in the state to coordinate election activity; specializing in communications, early voting programs, data-mining/analysis, and campaign finance.
• Designed and executed a targeted direct mail and voter contact plan in concert with our absentee ballot program that won absentee votes by 16% in MI; garnering some 464,000 votes cast for the party via absentee ballot
• Directed database development, information technology management, and field technology training; allowing campaign staff to streamline and monitor our programs without relying on national party resources

Washington, DC, US

• Managed activity between the Regional Political Directors and various other departments at headquarters; as well as the Presidential Campaign, the White House Office of Political Affairs, state parties, and targeted.
• Served as a liaison to defuse tensions and unify conflicted in-party groups
• Advocated for, created, and managed an election results reporting system for mobile communications that centralized reporting and offered immediate voting analysis to key personnel; later adopted by the White House and.

Lansing, Michigan, US

• Directed a strategic communication plan to promote absentee voting to supporters; accounted for 23% of GOP votes
• Advised campaigns and party organizations on absentee ballot methods, election laws, and regulations
• Created and managed the state-wide absentee voter program while controlling a financial budget of over $875,000
• Negotiated a state-wide source for absentee voter tracking that saved us $4,000 and the need for 170 volunteers
• Created new data-entry process that significantly increased efficiency and was replicated in other states

New Britain, CT, US

• Advise on marketing and web strategies for the Student Center
• Produce print advertisements for the Student Center
• Design websites and other materials for special events
• Advise on and meet ADA compliance for the Student Center web server
• Train and assist other graphic/web designers
• Produce This Week at Central!, an events publication for CCSU

New Britain, CT, US

• Coordinated news media as the University’s liaison during large events
• Produced News Releases and Advisories for media in Connecticut
• Advised department on marketing and web strategies for the University
• Produced the CCSU Bulletin, an events newsletter for CCSU

Certificate, Campaign Management College

Certificate, Emergency Mangement

Certificate, Campaign Field School

B.A., Communication

Certificate, Display And Video Advertising