Kris Rogers, Mba Email & Phone Number

Carmel, IN, US

Bloomington, Indiana, United States

• Create integrated marketing strategies to drive business outcomes
• Discover opportunities to improve alumni and donor experience holistically
• Craft fresh experiences and go-to-market strategies that reflect the IU brand
• Build lead generation and pipeline development strategies for the Foundation and Alumni Association
• Drive alumni and donor engagement, boosting event attendance and philanthropic donations
• Identify opportunities to expand events and marketing initiatives

Fishers, Indiana, United States

• Consult w/President by recommending new campaign, communication, and marketing strategies across text, email, and direct mail to ensure enrollment goals are met.
• Audit and review communication flows across paid media, social media, and email, which improves brand awareness and messaging alignment.

• Advise the State Director by providing guidance on national higher education policy proposals and planning.
• Analyze and report research based on higher education and secondary data to drive policy decisions.

Valparaiso, Indiana, United States

• Oversaw new digital marketing initiatives spanning 9 colleges and divisions, strategically focusing on student recruitment, which surged applications by 40% and improved enrollment stabilization.
• Allocated and managed $2.5M media budget to drive awareness of the brand, academic programs, and enrollment strategy, ranking #2 of 40 universities for application growth percentage in the Midwest.
• Created and implemented SEO, content marketing, and digital advertising, resulting in a 4x increase in both website traffic and conversion rates.
• Spearheaded and created new blog on HubSpot, which increased brand awareness, storytelling, and website traffic by 200%.
• Led a team of website and creative contributors, fostering a cohesive vision, promoting collaboration, and driving innovative initiatives.
• Established award-winning University refresh with higher ed marketing agency.

Terre Haute, Indiana, United States

• I earned the promotion to this position after two successful years running admissions marketing. In this marcom role, I oversaw the ISU brand internally and externally, making sure we stay up to the highest possible.
• Managed optimization of marketing initiatives and strategically allocated $1.2M media budget, resulting in record high applications, achieving 30% diversity, and 13,500 students enrolled.
• Leveraged metrics, analytics, predictive modeling, and strategic enrollment plans to target the local market and Chicago, leading to a 5x increase in enrollment.
• Executed campus-wide rebrand campaigns pioneering the first-ever "influencer" initiative, deploying Superbowl advertisements, and implementing billboards, which helped maintain record enrollment.
• Spearheaded partnerships with The Colts, Simon Malls, Comcast, and RTV, which enhanced brand awareness and generated over 10 million impressions.
• Collaborated with 10+ third-party vendors to execute rebranding campaigns, analyze market data, and oversee media buys.

Terre Haute, Indiana

• To best align the goals for enrollment with optimal marketing strategies, I formed strategic partnerships across the university, using data from all stages of the recruitment cycle to plan our campaigns and messaging..
• Developed email campaigns, researched data application, and implemented strategic marketing tactics, which increased enrollment by 33%.
• Launched campus-wide promotional campaigns for university programs and majors by partnering with 7 undergraduate and graduate departments.
• Partnered strategically with MindPower Inc. to initiate rebrand, conduct focus groups, brand books, and produce marketing assets.

Terre Haute, Indiana

• Promoted to this position from Assistant Director after demonstrated leadership ability, I leveraged my prior knowledge of the volunteer programs processes to build on our successes. I formulated and executed.
• Championed strategic use of seasonal billboards, digital, and comprehensive recruitment plans, which advanced enrollment by 20%.
• Served as liaison to initiate relationships between admissions, faculty, academic advisors, and departments by fostering enthusiasm for mission of volunteer program and recruitment.

Terre Haute, Indiana

• My primary function required detailed, organized support of our volunteer programs and the vision of the Associate Director. I directed the daily department operations including creation, planning, and implementation.
• Supported 20+ recruitment events including operations, planning, and implementation of new recruitment initiatives while engaging with alumni to raise awareness of programs.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Business Administration And Management, General