Kristy Barger Email and Phone Number

Liftoff a Mobile App Platform for Developers, DSPs, Advertisers and Influences -Drove Global Revenue, forecasting and analysis of multi million dollar territory -Recruit, hire, train a global team of Partner Managers, Technical Mangers and Analytical Manager -Prospect, qualify, pitch, close new DSP demand business for the Vungle Exchange -Develop key developer and partner relationships through meetings, conferences and calls-Worked closely with Product to define roadmap and implementation -Cross-functional projects with Legal, Marketing, Product and Advertiser Sales team

Social networking platform and the purchaser of MoPub a mobile platform for developers in Oct 2013• Initially served as the Account Director for the West Coast onboarding DSP’s and manage the relationships• Consultative selling to marketers helping them establish and grow mobile user acquisition campaigns• Promoted to lead the Programmatic Demand team working with Agencies and Performance Marketers• Worked with Mobile Partners including Demand Side Platforms, Marketers, Developers and Publishers• Manage a multi-million-dollar major account territory of new and existing business with direct advertisers • Prospected, pitched, and closed game developers, direct marketers including Uber, Machine Zone, & Zynga• Tracked, analyzed, and communicated key business trends to internal teams and partners • Created marketing materials for programmatic education, vertical market trends, and new product offerings • Closed cross-functional projects with legal review, policy definition, creation, and enforcement, publisher supply, product teams, application developers, and advertisers• On stage keynote, interviews, and panel speaking engagements at partner events • Awarded “Asking Challenging Questions” two times• Developed team culture by organizing quarterly events to create comradery and boost morale

Global creator of SaaS solutions for publishers as the first real-time bidding model developer Early positions: Director of Demand Account Management, Senior Account Executive• Worked with widely diverse client sets including Publishers, Developers, Demand Side Platforms, AdNetworks, Ad Exchanges, and Agency Trading Desks• Drove revenue growth, forecasting, and analysis of $80M West Coast Territory• Contributed to company revenue growth of 147% increase in 2010 and 2011 year over year• Led both publisher and demand teams to define account strategies for West Coast partnerships • Account partnerships include Zynga, NBC, Demand Media, Amazon, and Advertising.com (AOL)• Led strategic business reviews with 5 of the top clients each quarter• Understands publisher monetization strategies in order to project advertising revenue opportunities • Core competency in ad monetization solutions including Mobile, RTB, Yield Management, and Private Market Places• Hired, trained, mentored, and managed a team of 5 national account managers• Developed go-to-market business plans with Corporate Strategy Manager and influenced PRDs• Cross-functional team support with Product, Sales, Service, Marketing, Demand, Finance, and Legal• Awarded “Customer Win of the Quarter”, for 3 quarters• Created on-site events to build cross-functional teamwork in a fun and creative manner

National advertising network selling publishers remnant inventory• First, hire on West Coast to build major accounts including Microsoft and agency relationships• Prospected, pitched, created proposals, and closed all new business with advertisers and agencies

Global publisher of print and online materials• Within the year, achieved 152% of goal in May 2008 by generating $467K in new business• Managed and developed 66 enterprise accounts totaling over $3 million in annual revenue including Toshiba, Ingram Micro, Websense, McAfee, and Diskeeper • Built advertising agency relationships at top firms in California including Just Media, GQP, MEC Global, Mediasmith, and Maxus• Winner of companywide individual sales contest for developing new ways to reach advertisers and delivering the presentation to leadership and the sales team as a whole• Created compelling RFP responses on agency advertising and direct clients solutions through recommendations on online, video, podcasts, portals, virtual events, print, and lead generation

United Business Media (UBM) global magazine publishers for the business-to-business marketplace• Launched and managed the online network, ChannelWEB, including pitching, selling, traffic monitoring, ad reporting, and assisting the production team • Supported 14 online sales territories nation-wide, and achieved 131% of a 6 million dollar goal • Managed strategic accounts including Microsoft, HP, Symantec, McAfee, and Intel