• Identify, develop and evaluate marketing strategy, based on established objectives, market characteristics and cost markup factors• Evaluate the financial aspects of product budget, return on investment and profit-loss projections• Formulate, direct and coordinate marketing activities and policies to promote product and services, working with advertising and promotion managers• Coordinate social media program strategy with communication manager to ensure alignment with marketing strategies• Consult with product development personnel on product specifications such as design, color and packaging to develop marketing plan• Use sales forecasting and strategic planning to ensure the sale and profitability of programs, lines or services, analyzing business developments and monitoring market trends• Coordinate and participate in promotional activities and trade shows, working with developers, advertising agencies and production manager to market products and services• Conduct surveys and research studies to identify potential markets for products and services

• Lead team on assigned brands in the timely development, production and delivery of Point of Sale (POS) & Gift materials projects• Manage project kick off meetings with Brand, Field Mktg, Trade Mktg, Agency, Development & Production, and Logistics to ensure buy in on program objectives, target market, resources and timeline• Manage the daily monitoring and tracking of POS program briefs, concept/creative development, item production, timeline and budget for all projects• Publish a weekly summary of project status reports for leadership team along with a project spend recap analysis• Manage the development/implementation of promotional surveys, program analysis, develop “lesson’s learned” recap from each program, recommended paths for improvement and implementation of lessons learned.• Lead development of consumer POS eStore websites with internal and external stakeholders• Manage application development of new POS ordering system

• Lead the development and execution of overall procurement analytics including: cost optimization, purchasing data, trends & spending patterns• Drive the negotiation of supported supplier contracts to maximize cost efficiencies and savings of Supplier partners• Manage PO coordinators and Procurement analyst to maximize the department vision: including building development plans, reviewing performance and inspiring career growth• Collaborate with Procurement Director and Category Managers to implement new purchasing tools, streamline processes, and integrate and develop systems and tools to eliminate duplication and increase productivity of the department• Responsible for developing presentations for quarterly reviews of Procurement goals, highlighting learning’s, concerns and opportunities

• Manage creative/production/delivery timelines for sales promotion projects within the Brand Planning Coordinator Group, Creative Agencies, Promotions Group, Field Marketing and Marketing to ensure timely delivery in-market• Supervise and develop team which ensures Point of Sale (POS) & Gift materials creative, production & delivery timelines are met for successful implementation of brand programs.• Analyze POS & Gift budgets of over $30 million and adjust budgets to ensure that commitments are within agreed upon budget between Marketing and local markets.• Reconcile POS & Gift programs estimated vs. actual expenses prior to annual submission of financial data to Bacardi Limited

• Managed FDOT federally aided construction projects: bidding, job cost analysis, employee recruitment, reconciliation of budgets and communication with internal/external FDOT project inspectors• Generated monthly closings of financial statements; prepared management reports concerning purchases, revenue and inventory• Managed account payable and accounts receivable departments• Processed payroll and FDOT certified payroll reports for over 100 employees