• Elevated user experience by redesigning the primary websites www.promolux.com and www.econofrost.com on WordPress, focusing on optimizing information architecture and enhancing UX/UI, resulting in a 57% increase in user engagement.• Boosted user engagement by aligning website content and design with the target audience through the incorporation of market research insights, leading to a 170% increase in users.• Increased brand visibility by managing social media accounts on LinkedIn, YouTube, Instagram, and TikTok and executing data-driven marketing campaigns, which led to a 76% growth in followers.• Delivered high-impact marketing projects by effectively overseeing and collaborating with graphic design, videographer, and SEO freelancers, ensuring cost-effective and high-quality deliverables exceeded company objectives, resulting in the completion of 85% more projects on time.

• Increased Site Sessions by 193% and Unique Visitors by 181%• Led and collaborated with various strategic teams and departments to ensure the school’s goals of consistent messaging, branding, community awareness, and student enrollment/retention are met and maintained• Redesigned the website experience using a user centric approach• Designed and managed print and online ad campaigns• Improved website responsiveness across all platforms• Enhanced UI / UX by gathering user feedback and extracting analytics

• Enhanced client outcomes by providing UX/UI design consulting services, leading to increased client satisfaction.• Improved product usability for several clients by redefining information architecture. Ex. www.evergreenbc.net and www.flowerfairyherbalhealer.com• Utilized a brand-centric design process that elevated user expectations and consistently delivered a cohesive user experience, contributing to enhanced brand loyalty.• Consistently met business objectives by delivering projects within time, budget, and technical constraints, achieving 100% on-time delivery rate.• Drove product success using User Research, Prototyping, Contextual Inquiry, Information Architecture, and Content Strategy efforts, resulting in products that were better aligned with user needs. Ex. www.novaforestproducts.ca

• Contracted by DeepGreen Consulting Ltd. to Enhance in-store customer experience at Canadian Tire Garden Centres by delivering complimentary print designs and staff manuals, leading to Improved staff efficiency.• Engaged by Terrane Geoscience to lead all branding, marketing, and UI/UX design efforts on a geoscience project. Collaborated closely with developers to address technical concerns, ensuring high-quality designs that met project goals and contributed to the project being completed ahead of schedule.

• Designed, promoted, and sold up-cycled clothing via local markets and the website• Partnered with the BC Cancer Foundation to sell shirts promoting a positive body image