Kristy Norrell Email & Phone Number

• Lead writer and gatekeeper of food/recipe content for Great Life Publishing's flagship site, 12tomatoes.com, a recipe site that attracts over 5 million visitors per month and an audience of nearly 10 million across social channels. • Manage content calendar and strategize content with an eye towards current food trends, seasonality, and numbers-based performance evaluation. Personally publish upwards of 25 recipes/articles per month with a 120% YOY increase in revenue generated.• Coordinate internal and external content creators to ensure that all content exemplifies our unique brand voice and caters to our readers. • Social media management and strategy. Recipe development, food styling, photo and video production.

Remote / Seattle, Wa

Remote / Seattle, Wa

Remote / Seattle, Wa

• Ran promotions department; managed marketing calendar and promotions team/direct reports• Planned, coordinated, and scheduled all store promotions while analyzing ongoing trends and tracking outcomes of major promotional programs• Coordinated dozens of overlapping offers and communicated key changes and details to other marketing teams; cross-team coordination of cohesive and enticing marketing messaging/content for email and social media programs• Managed budget & inventory of hundreds of giveaway products, predicted future inventory needs

Remote / Seattle, Wa

• Fan growth & content creation/management of multiple Facebook/social media accounts• Planned & executed fan giveaways & contests, inventory management• Managed Google AdWords campaign & website content for GreaterGood.org, website SEO

Seattle, Washington, United States

• Wrote & edited product copy, as well as longer-format articles/website content, published using in-house system• Planned, executed, and reported on all company promotions, communicating changes and details out to 75+ coworkers• Created site marketing copy, created and loaded ads, editing and proofreading of site copy

Santa Cruz, Ca