Leads product marketing for the CCR family of companies.

-Drives consistent customer acquisition and revenue growth through strategic brand management and targeted marketing campaigns, e-commerce management and sales channel tactics resulting in a 300% increase in subscribers and 200% increase in active customers from July 2023 - January 2024. -Brand development and implementation including graphics, messaging and go-to-market strategies. -Uses customer and subscriber insight to inform traditional and digital campaigns along with content strategy, web site updates, and product additions and bundles.-Sources and manages agencies and freelancers.

-Led marketing strategies and activities that drove brand awareness, increased leads and enhanced sales efforts. -Through customer and industry analysis and data-driven insight, implemented Account-Based Marketing and digital campaigns that increased the quality of leads generated for sales, resulting in more qualified sales calls and increased webinar attendance. -Managed and motivated a staff after a reduction of marketing team members through workload and project management as well as AI tool introduction. -Collaborated with the executive team, sales, product managers, engineers, buyers and customer service to manage product launches, events and channel messaging.

-Optimized strategy, analytics, creativity and tactics to manage the GTM market approach that included market research, content management, communications, SEO and campaigns to drive brand awareness and lead generation. -Developed a customer and service-centric approach to all content. -Elevated presentation content and quality to generate inclusion in pitches with global, top-tier tech sales channel partners, leading to higher volume sales initiatives.-Initiated a project management and prioritization system.-Orchestrated nine successful product launches over eight months.

-Independently managed eastern Iowa territory, establishing a local brand identity to build new business and grow existing client relationships through marketing strategies, market positioning and exceptional client service. -Co-branded Jostens with Stern Ink (exclusive local Jostens yearbook provider) as a high-end service and creative source by offering ongoing, relative content, training and resources to meet school administration, staff and student needs and desire for an easy system with outstanding results. -Improved content and format for a regional workshop that went from 30 attendees to more than 175 in 3 years, leading to increased customer loyalty and new customer interest. -Through proactive communication and support, quickly mitigated what was becoming a disaster to the yearbook industry when schools shut down during the pandemic, and actually increased existing business that year. -Was part of the Jostens region awarded Region of the Year for 2021 and 2022.

-Developed marketing plans and strategies supported by creative tactics using a variety of mediums including web, social media, print and broadcast for clients in a variety of industries. -Managed day-to-day client relationships including consulting and overseeing creative campaign development. -Participated in agency pitches with research, content development and presentations to existing and potential new clients.-Collaborated with and motivated agency creative team members to provide outstanding, unexpected work for clients (the kind that received a standing ovation).-Successfully turned a university alumni development project into an offer to rebrand the university.

Led agency client brand development, rebranding, and training including high level client meetings, research, strategy, messaging, graphics, workshops, campaign recommendations and implementation. Managed client teams of up to 18 employees, including identifying talent needs, hiring, training, and supervising. Motivated a diverse team to create outstanding client ideas and creative while meeting agency revenue goals, achieving the highest yearly team bonus in company history. Through creative strategy, market research, strong client relationships and team collaboration, grew a financial client from $120K to more than $2.5M.