As Head of Marketing for ECF Asia Pacific, a key division of the global ECF Group encompassing renowned brands such as Reward Hospitality, Southern Hospitality, and Mariljohn, I lead the marketing strategy for the region's premier hospitality supplier. ECF Asia Pacific is dedicated to providing exceptional solutions across various industries, including hospitality, healthcare, accommodation, mining, and education. Our extensive product portfolio spans commercial-quality crockery, glassware, takeaway packaging, kitchenware, washroom essentials, cleaning chemicals, and equipment.In my role, I am responsible for crafting and executing a comprehensive multi-channel marketing strategy with a strong focus on digitisation and automation. I manage a team of strategic, creative, and driven professionals who work collaboratively to implement the full spectrum of marketing initiatives. Our team's unique positioning allows us to cater seamlessly to both B2B and B2C markets, blending the specific needs of culinary professionals with those of domestic consumers. By integrating traditional sales practices with robust e-commerce capabilities, we maintain agility and effectiveness in meeting the diverse and evolving needs of our extensive customer base.

Pillow Talk is one of the largest bed linen and home décor specialists in the country, with styles for every home and price range. 100% Australian owned and operated, you can find Pillow Talk online, or at 59 different locations around the country.My role at Pillow Talk is to develop and implement the omni-channel national marketing strategy. With a specific focus on digital, my team and I are responsible for developing truly integrated, geo-targeted, data-driven campaigns that result in measurable revenue growth for both our online and bricks and mortar stores.

Greyhound Australia is Australia’s only national coach service. We provide comfortable, hassle-free, and affordable coach services to people of all ages, to all corners of Australia. We travel across Australia everyday ensuring that our passengers experience the beauty of Australia and get to their destinations, both on and off the beaten track. At Greyhound, we know Australia better than anyone else. We have over 110 years experience and are one of the oldest coach companies in the world. Greyhound Australia has a national fleet operating 365 days a year. We carry 5 million passengers over 38 million kilometres a year with a safety record second to none.My role at Greyhound Australia is to develop and implement the national and regional marketing strategy across the retail and commercial sides of the business. My team and I look after all brands that fall within the Greyhound Australia suite. They are:- Greyhound Australia (hero brand which includes; Greyhound Freight, Greyhound Charters as well as Greyhound Commercial) - Oz Experience (digital international backpacker brand)- Greyhound Wicked Travel (affiliate domestic retail chain)- Indie Travel (affiliate domestic saturation retain chain)- Palace Hostels (hostel brand)- Palace Adventures (4WD tour operator brand)Examples of recent projects I have implemented to date include: - Roll out of the Salesforce Marketing Cloud (Exact Target) - Development of 14 international websites in 9 different languages - Oz Experience rebrand and roll out, including technical scope, design and development of a new website set to launch in March 2016 - Development of new retail store design for Greyhound Australia, including project management of the refurbishment and shop fit of various new and existing TCs nationally - Developed regional integrated campaigns that have resulted in significant PAX growth- National roll out of Greyhound Wicked Travel rebrand, including complete re-signage of 10 stores

Enquiry driver! My role's main purpose is to get our phones ringing, our doors beeping and our staff greeting. To do this I deliver strategic ATL and BTL campaigns that motivate the right customer to interact with our brand. My role manages our campaigns start to finish. From developing a robust strategy to ensuring a smooth roll out across all areas within and external to our business, my role is imperative in ensuring our campaigns are executed to a high standard. The best part of my role is seeing results. Watching our stores reap the benefits of a well executed marketing initiative motivates me to ensure the next campaign is bigger and better. There is always room for improvement and I strive to ensure targets are not just met, but exceeded month in month out.

My role at Flight Centre involved dealing with multiple stakeholders at all levels of the business. Predominantly working closely with our stores, I created local store marketing initiatives that enabled our stores to ensure they increased and maintained their local market share. I was responsible for putting together and executing detailed marketing plans for numerous brands that fall under the Flight Centre Limited juggernaut. Looking after brands such as Escape Travel, Student Flights and Cruiseabout gave me the experience to wear numerous marketing hats in one working day. Alongside with local marketing initiatives I was also responsible for running state based campaigns across numerous mediums including but not limited to; direct mail, electronic direct mail, press advertising, social media, Adshel, billboard, exhibitions etc etc.

Promotional material traffic controller! Working within this busy agency required me to ensure all advertising and promotional material made it out on time, every time. This fast paced role provided me with defined skills that enabled me to liaise with both clients and suppliers to ensure our campaigns were delivered on time and to spec day in day out.