Kristy Yeld

Kristy Yeld Email and Phone Number

Director at instar: Strategic Marketing fuelled by IRL Data @ instar
sandton, gauteng, south africa
Kristy Yeld's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Kristy Yeld

I am a marketer who is passionate about devising GTM strategies driven by a deep understanding of the target audience. I am committed to optimising marketing budgets and reducing wastage through in-depth real-life audience data. For years digital has dominated audience targeting, giving brands a sense of security around their marketing budgets. Now brands can leverage and optimise their ATL marketing campaigns with the same sense of security. Unparalleled "Real-Life Data" allows us to refine audience targeting before the campaign, reducing guesswork and ultimately minimising budget wastage.

Kristy Yeld's Current Company Details
instar

Instar

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Director at instar: Strategic Marketing fuelled by IRL Data
sandton, gauteng, south africa
Employees:
6
Kristy Yeld Work Experience Details
  • Instar
    Director
    Instar Jun 2024 - Present
    City Of Cape Town, Western Cape, South Africa
  • Mamela Media
    General Manager: Sales And Marketing
    Mamela Media Nov 2022 - Jun 2024
    Cape Town, Western Cape, South Africa
    I have the honour of guiding and growing an incredible team of women. For my new role I will be managing not only the Support, Digital and Marketing team, but Sales as well.
  • Mamela Media
    Marketing Manager
    Mamela Media May 2021 - Nov 2022
    Cape Town, Western Cape, South Africa
    My current position as Marketing Manager has allowed me to step into a more people orientated role which I am truly enjoying. My current responsibilities:- Overseeing the Brand Manager, Support Manager and Digital Campaign Manager- Sounding board for the Account Managers- Guiding and implementing the Marketing Plan- Managing relationships with partners- Market share and analysis- Market insights and research- Company target setting and marketing budget management
  • Mamela Media
    Brand Manager
    Mamela Media Sep 2017 - May 2021
    Century City
    At Mamela Media I have the role of ensuring the Mamela Brand is beautifully and professionally represented across all channels of communication. My current responsibilities include:- Complete refresh of the Mamela CI- Designed and built new Mamela Website- Plan, design and implement content for all Social platforms- Plan, design and report our Newsletters- Strategic Proactive Proposals for clients- OOH Market Research and Analysis (share of market and spend)- LSM 5-8 Market Research- Create and edit Site Videos (Virtual Site Drives)- Plan, implement and analyse Marketing Communication Strategies- Brand Positioning- Mobile Campaign Strategies- Post Mobile Campaign Analysis
  • Specialized Bicycle Components
    Retail Project Manager
    Specialized Bicycle Components Sep 2015 - Sep 2017
    Stellenbosch, Cape Town
    After being at Specialized for a year I was promoted to Retail Project Manager which entails the building and maintenance of the stores (30 in South Africa). This role really allowed me to hone my people skills and people management. From store owners, to site mangers, to service departments, you are dealing with every type of personality at every level of management and you learn very quickly how to get the best out of each party. When there are so many balls in the air the teams need to work seamlessly in order to achieve the deadline.Role breakdown:- Design and layout of store (work with an Architect)- Project managing build of store from Brand side (choice of flooring, furnishing etc)- Manufacturing and ordering of display fixtures- Merchandising - In-store branding/imagery- Store launches/press releases- Photography and videography- In-store campaigns- Teaching store staff merchandisings- Product signage- Design and manufacturing of new fixtures
  • Specialized Bicycle Components
    Content Manager
    Specialized Bicycle Components Sep 2014 - Aug 2015
    Stellenbosch, Cape Town
    Working at Specialized was a new experience since it is an international company with an international CI that needs to be adhered to but still market relevant.Role breakdown:- Social Media- Website back-end- B2B backend- Print advertising- Events- In-store campaigns
  • Performance Brands (Pty) Ltd
    Senior Graphic Designer
    Performance Brands (Pty) Ltd Apr 2012 - Aug 2014
    Cape Town Area, South Africa
    While at Performance Brands I worked on both First Ascent and Capestorm. Initially I was brought in to assist with the rebranding of Capestorm, but once we had that ball rolling I was allowed to spread my wings a bit and assisted with a new look for some of the First Ascent design work.Role breakdown:- Packaging design and production- Brand new E-commerce Website design and backend management- Social media planning and content design- Print Advertising- In-store merchandising displays for Sportsmens Warehouse- Expo stand design- Cycling jersey, T-shirt and buff prints
  • Rap (Retail Advertising Promotion)
    Senior Graphic Designer
    Rap (Retail Advertising Promotion) Aug 2010 - Mar 2012
    Cape Town Area, South Africa
    While working at RAP my main client was Whitehouse and I was the senior creative on the rebranding of Whitehouse. This was an amazing opportunity for me as a creative to be involved in every step of creating the new Whitehouse Identity. From mission statement to tone of voice to visual look and feel. I also developed my presentation skill as I presented every creative step to the client. The project was very successful and I was then asked to fly to Poland and assist Pepco on some of their retail stores. They were looking for guidance on store layout as well as the design and development of some in-store brands.Role breakdown:- New Brand Positioning- New Print advertising- New Package design- Photography for in-store signage- In-store layout/branding- Copy writing

Kristy Yeld Skills

Graphic Design Marketing Strategy Social Media Adobe Creative Suite Brand Development Management Website Design And Maintenance Event Planning Social Media Marketing Microsoft Office Newsletters Advertising Integrated Marketing Strategic Communications Market Analysis Wordpress Wordpress Design Basic Video Editing Copywriting Press Releases Market Research Store Design Retail Store Design And Merchandising Digital Marketing Digital Strategy

Kristy Yeld Education Details

  • Aaa School Of Advertising
    Aaa School Of Advertising
    Art Direction

Frequently Asked Questions about Kristy Yeld

What company does Kristy Yeld work for?

Kristy Yeld works for Instar

What is Kristy Yeld's role at the current company?

Kristy Yeld's current role is Director at instar: Strategic Marketing fuelled by IRL Data.

What schools did Kristy Yeld attend?

Kristy Yeld attended Aaa School Of Advertising.

What skills is Kristy Yeld known for?

Kristy Yeld has skills like Graphic Design, Marketing Strategy, Social Media, Adobe Creative Suite, Brand Development, Management, Website Design And Maintenance, Event Planning, Social Media Marketing, Microsoft Office, Newsletters, Advertising.

Who are Kristy Yeld's colleagues?

Kristy Yeld's colleagues are 鹰善扬, Lloyd Kruger.

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