As Vice President and Account Supervisor of Matrix Partners, Boulos credits her in-depth understanding of pet parents’ buying habits to her years of experience and involvement in hundreds of pet parent focus groups. She knows what grabs a shopper’s eye, what evokes a reaction and even understands the diverse channels they shop and how that impacts the buying process. Being able to apply this wealth of experience has enabled Boulos to create award-winning programs for clients. From the… Show more As Vice President and Account Supervisor of Matrix Partners, Boulos credits her in-depth understanding of pet parents’ buying habits to her years of experience and involvement in hundreds of pet parent focus groups. She knows what grabs a shopper’s eye, what evokes a reaction and even understands the diverse channels they shop and how that impacts the buying process. Being able to apply this wealth of experience has enabled Boulos to create award-winning programs for clients. From the point of conception through completion, Boulos guides and directs a brand’s development with a zest that you can’t find at most marketing agencies. Her devotion to create products that truly make pet’s lives more enjoyable is the driving force behind everything she does at Matrix Partners. Show less

Oversee the development and completion of integrated communication plans for new and established brands including strategy, advertising campaigns, public relations, media relations and planning, trade shows, sales collateral, websites and other marketing tools.Provide creative team input on concepts, ensure creative meets strategic objectives and all marketing communications are developed and implemented successfully.

Conducted on-site visits to 55 universities in the United States and Canada. Analyzed local collegiate chapter marketing plans, philanthropy events and compliance with national, university and state/province guidelines and laws.Developed immediate and long-term solutions to be implemented by local chapter officers and advisors. Prepared and presented reports to international leadership, university administrators and alliance groups.Explored local chapter and campus… Show more Conducted on-site visits to 55 universities in the United States and Canada. Analyzed local collegiate chapter marketing plans, philanthropy events and compliance with national, university and state/province guidelines and laws.Developed immediate and long-term solutions to be implemented by local chapter officers and advisors. Prepared and presented reports to international leadership, university administrators and alliance groups.Explored local chapter and campus trends to make recommendations on future marketing and development activities. Show less