Kristy Chadderdon Roseberry Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Clients: PricewaterhouseCoopers (PwC), Virgin Pulse and HealthComp (now Personify Health), Boston Scientific, Amazon Business, Kuraray, Dover Corp, Whole Foods, Atlassian, eHealth, ESO, Varis, Vialto (Global Mobility)- Leadership Team- Oversee a team of Account Managers, Project Managers and Product Managers. Helping to develop the Product Management team within the company.- Top performer in meeting profit margin goals and delivering projects on time and within budget. Contributed to 60+% increase in revenue. - Top performer in client satisfaction based on QAP surveys of clients. Top performer in team satisfaction based on retrospectives, team and 360 feedback.- Won multiple new business projects generating a large percentage of company revenue. Maintained long term client relationships and ongoing organic client growth.Program highlights:- Overseeing strategy, design and development to consolidate over 80 subsidiary websites into one global site for large Japanese based chemical company, Kuraray.- Launched two NewCos through brand development, website builds and demand generation programs.- Developed messaging strategy and microsites for several successful PwC SaaS product launches. Showcasing PwC as not only a services company but also a products company.- Launched first time eComm experiences for Dover transforming a traditional off-line into first time eComm buyers.- Launched GoMediGap’s (Suppplmental MediCare insurance) rebranding through website experience including a complex application process.

Client: Predictive Sciences; Role: VP Client Services and Program DirectorHelped develop and launch a big-data product that utilized business intelligence, data scientists and machine learning to define trends for major companies. Managed the company's first account Verizon ($3 million), through client and program management. Customized the product so Verizon could implement multiple approaches to retaining and gaining customers.Client: T3/Pizza Hut; Role: Business AnalystDeveloped data driven insights and strategic test and learn programs to increase revenue and retention of customers through CRM and loyalty.Other client roles: Project Manager, Account Manager, Consultant, Graphic Designer and Web Developer.

Austin, Tx, Us

Clients: Pizza Hut, Capital One, 7-Eleven, Box Tops for Education, Pega Software, Staples and new biz.Program highlights:- Launched Pizza Hut’s first loyalty program driving incremental revenue and customer retention. Migrated 70% of active email subscribers into the loyalty program in the first year.- Developed the blueprint for a personalization engine with multiple system data integrations using a micro services layer that seamlessly connected the data warehouse to other systems including loyalty software, CMS, CRM and a DMP. The system would use machine learning and algorithms to identify customer patterns and then deliver personalized triggered communications.- Grew a $1.3 million scope of work to a $3.8 million within a year.- Strategically designed a technology driven flagship Staples store in one month.- Proto-typed an AI driven voice activated Staples Easy Button and “easy” ordering system. Evaluated IBM Watson partnership for broader distribution.- Capital One Orange Bowl social campaign and content creation that drove awareness and exceeded KPI goals.

Austin, Tx, Us

Austin, Tx, Us

Austin, Tx, Us

Clients: United States Air Force, Norwegian Cruise Lines, Marshalls, PGA Tour Superstore.Lead internal cross-functional teams in creating and executing multi-million dollar experiential data driven programs using RFID and systems integrations to deliver real time recruiting leads and data to Air Force recruiters. Tracking leads from prospecting through the actual start date in the Air Force. Through creative programs that showcased the Air Force as the most technologically advanced arm of the military such as: Augmented Reality (AR) experiential recruiting program, Command Center Alpha; A Simulator tour; A tour to showcase mechanical careers through implementing Air Force technology in cars; And NASCAR activations using video games to create a fun way to test even goers cognitive abilities.

Carlsbad, Ca, Us

With a passion for health and wellness, I became a fitnees instructor on the side. Teaching group classes such as boot camps, kickboxing, weight training and more.

Clients: American Airlines, American Heart Association, Arby’s, Coty Beauty Inc., Epson, KingsIsle, Kimberly-Clark, Medical City Children’s Hospital / AvreaFoster partnership, and Taco Bueno.Successes included:- Won new accounts: Taco Bueno, American Heart Association, Medical City Children’s, Coty Beauty Inc.- Developed a new website for Medical City using a CMS system that allowed client updates without developer involvement.

Dallas, Texas, Us

Client: AT&T. Project: attblueroom.com (AT&T Blue Room)Program highlights:Completed multiple live streaming events before live streaming was mainstream including music festivals, gaming events and sports events such as the Masters. Required problem solving and networking to determine how to stream music festivals from large fields with limited data connections. Including onsite production and editing services, satellite trucks to upload the stream to offsite platforms that could then transcode the stream for digital viewing and distribute it via a CDN.Enabling millions of viewers to watch music festivals live online for the first time. Multiple successful festivals and sporting events that drove a 460% increase in DSL sales in one year.

Dallas, Texas, Us

Irving, Texas, Us

Hybrid Client Service and Project Manager role.Clients: PepsiCo/Frito-Lay, PepsiCo/Gatorade, Alcon Laboratories, and Southwest Airlines.Key projects:- Managed Frito-Lay B2B loyalty program: print, web, email and direct mail.- Alcon first email campaigns that delivered online coupons to targeted consumer segments, B2C.

Irving, Texas, Us

Bloomington, Illinois, Us

Managed internal clients; Intranet developer and strategist; Graphic designer and producer; Video producer.

AIM technologies was a start-up sports marketing company with a Sports Loyalty program product. Unfortunately they were unable to secure additional funding and the company eventually dissolved.Clients: San Antonio Spurs, Dallas Stars, Dallas Mavericks, Kansas City Chiefs, Texas Rangers, Florida Marlins, Tampa Bay Lighting, Oakland A’s, all AAA minor league baseball teams and several colleges and universities. Implemented sponsorship programs for sponsors such as Miller Lite, SBC, Budweiser and Interstate Batteries.

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Clients: local companies such as Pete’s Piano Bar, JPI Partners, Trudy’s Restaurant and Bar, and many more.

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New York, New York, Us

Austin , Texas, Us

Journalism, Photojournalism, Advertising, Architecture

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