Kristy Derba-Strauss Email and Phone Number
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Experienced leader with a demonstrated history of improving digital campaign strategy and performance along with skilled client communication and management. Expert in Demand-Side Platforms, OTT/CTV, Optimization, Media Planning, Marketing Strategy, Full-Funnel Digital Experiences, and Campaign Execution.Outside of work, I am an avid reader, yoga enthusiast, houseplant fanatic, and traveler!
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Senior Director Of OmnichannelJust Global Mar 2024 - PresentEmeryville, California, Us
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Senior Director Of Programmatic MediaJellyfish Feb 2022 - Mar 2024London, Greater London, Gb- Led team of 30+ US Programmatic individuals ranging from entry-level to director in global account strategy and career and personal development to a resulting increased profitability across client portfolio- Created Global standardization and best practices around brand safety, quality assurance, and reporting for US, EMEA, and APAC programmatic media teams- 10+ years of experience; expert in 1st party data collection and management, client onboarding, personalized messaging, digital analytics, and ongoing privacy regulation adaptation such as CCPA, GDPR, and Cookie Depreciation -
Director Of Programmatic Media - WestJellyfish Aug 2020 - Feb 2022London, Greater London, Gb- Retained the highest percentage of employees within the Programmatic Media team globally by providing consistent support and mentorship to help team members overcome problems and advance their careers- Created CTV/OTT sales materials and guides utilized to increase investment- Championed the conception and execution of a fully digital training initiative, successfully onboarding five new team members remotely with a 100% retention rate while achieving global adoption, currently running across three countries
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Senior Programmatic ManagerJellyfish Sep 2018 - Aug 2020London, Greater London, Gb- Subject matter expert in programmatic video, CTV, and external DSP capabilities for US- Lead campaign strategy and client growth across B2B, Retail, Entertainment, Financial, and Pharmaceutical verticals.- Onboarded 14 new display team members over 1.5 years by developing and leading a training program on display, online video and OTT; more than doubling the size of the team
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Programmatic Media SpecialistJellyfish May 2017 - Sep 2018London, Greater London, Gb- Lead Jellyfish’s Technical GMP display team, focusing on technically proficient clients who need a full GMP standup and training- Grew monthly net revenue 10x through educating clients and account manager who support the GMP business- Developed innovative media executions such as sequential messaging and CTV that encouraged advertisers to use the platform in more meaningful ways- Retained and grew an “at risk” clients
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Platform Operations SpecialistVideology, Inc. Mar 2017 - May 2017New York, New York, Us -
Platform Operations AssociateVideology, Inc. Apr 2015 - Feb 2017New York, New York, Us
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Associate Publisher Services ExecutiveVideology, Inc. Oct 2014 - Apr 2015New York, New York, Us
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Financial Consultant/ Social Media DirectorUniversity Of Massachusetts Amherst Feb 2012 - May 2014Amherst, Massachusetts, Us -
Marketing Consultant - InternMapr Technologies Sep 2013 - Dec 2013Houston, Texas, Us -
Marketing InternFuzz Productions Feb 2013 - Aug 2013Shibuya, Tokyo, Jp -
Marketing InternHomegrown-Microfarms Dec 2012 - May 2013
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ManagerRye Airfield Oct 2008 - Aug 2011Rye, Nh, Us
Kristy Derba-Strauss Skills
Kristy Derba-Strauss Education Details
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Isenberg School Of Management, Umass AmherstEnglish
Frequently Asked Questions about Kristy Derba-Strauss
What company does Kristy Derba-Strauss work for?
Kristy Derba-Strauss works for Just Global
What is Kristy Derba-Strauss's role at the current company?
Kristy Derba-Strauss's current role is Senior Director of Omnichannel Media at Just Global.
What is Kristy Derba-Strauss's email address?
Kristy Derba-Strauss's email address is kr****@****ast.net
What is Kristy Derba-Strauss's direct phone number?
Kristy Derba-Strauss's direct phone number is +197899*****
What schools did Kristy Derba-Strauss attend?
Kristy Derba-Strauss attended Isenberg School Of Management, Umass Amherst.
What skills is Kristy Derba-Strauss known for?
Kristy Derba-Strauss has skills like Marketing, Social Media Marketing, Public Speaking, Leadership, Microsoft Excel, Quickbooks, Start Ups, Social Networking, Marketing Communications, Teamwork, Market Research, Customer Service.
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