CLOSING THE GAP BETWEEN WHO WE ARE AND WHO WE ASPIRE TO BETransforming North American marketing to digital, full-funnel marketing program through strategic plan development and implementationImplementing data-driven KPIs by creating marketing impacts’ dashboardLeading change in virtual environment through soft skills, including capability, commitment, connection, communication, and care Launching brand/demand gen initiatives, including virtual reality kit for sales team, employee engagement program, customer advisory council, and strategic initiativesBuilding executive thought leadership platformTools & Platforms: Sprinklr, Sprout Social, GaggleAmp, LinkedIn Elevate, Wordpress, Episerver, Meltwater, Cision, RepTrak, Digizuite

BUILT AND PROTECTED LENOVO REPUTATION GLOBALLY• Developed integrated communications campaigns across 12 markets tied to reputation and revenue KPIs. Executed through: executive thought leadership, influencer, analyst and media relations, employee advocacy, community relations, social media, SEO, brand storytelling, and events• Increased trust in Lenovo score by 1.5 points, grew awareness to 72% across customers and non-customers in 2020• Led as media spokesperson on high-impact corporate issues • Chaired consumer market research, including instituting brand reputation measurement and management systems • Supervised in-house team of direct reports, agency vendors, and budget• Launched Lenovo’s commercial Internet of Things business through digital marketing DEVELOPED BRAND POSITIONING AND VOICE• Created portfolio of senior thought leaders, including CMO, CTO, CDO, CIO, and IoT President • Developed content strategy and led team for corporate storytelling program tying owned and earned content analytics to KPIs, created corporate narrative and messaging to unite company voice across 180 marketsELEVATED LENOVO AS A BEST PLACE TO WORK• Conceived of and aligned leadership to create company’s first Product Diversity Office to make products more accessible and inclusive • Hired company's first accessibility advisor• Pioneered and produced company’s first annual Diversity and Inclusion Report • Initiated, aligned, and led WW Marketing Inclusive Marketing Program to make brand, communications, social media, web, and SEO more inclusive and accessible• Raised employee D&I score by 5 points for FY19/20. Reduced fence sitters in Workplace category by 2% YOYDROVE ALIGNMENT OF GLOBAL COMMUNICATORS’ NETWORK• Centralized global PR agency, supervised $5M annual budget, and operationalized model across Corporate, Business Units, and Geography PR teams• Designed agile organizational model for 50+ member global communications team

MARKETING & CORPORATE COMMUNICATIONS, SPECIALIST/SR. SPECIALIST/MANAGER/SR. MANAGER • LENOVO • Directed PR for company’s multi-million-dollar global tradeshows and product launches focused on media, analysts, and influencers• Led global communications plan for $2B Motorola and IBM X86 server acquisitions• Developed U.S. community relations program to teach 5,000 students mobile app development • Initiated company’s first global influencer and advocacy program• Managed executive thought leadership and social media profiles• Created internal communications programs for seniors leader across business units and geographies• Hired and supervised agency vendors and team members

PROGRESS ENERGY, Raleigh, NC Communications Specialist• Led external and internal communications for company’s nuclear power plants in NC and SC• Served as media spokesperson for and managed public affairs issues• Created toolkit for executing communications deliverables: news releases, videos, media events; thought leadership, Intranet articles, newsletters, risk analysis reports and all-hands meetings• Served as community relations lead and strategic advisor to senior leadership• Designed internal communications campaigns to make company employer of choice, using omnichannel approach: video, advertising, social media, events, publications, and executive communications

• Directed all aspects of communications for school district of 22,000 as a one-person PR shop• Managed crisis communications as spokesperson for issues involving school violence, re-segregation and teacher misconduct • Doubled volume of positive media coverage • Developed district’s fist e-mail newsletter and created publications, website content, speeches and videos• Served as “face of the school system” as member of key country boards and represented district through community relations

• Reported daily news stories live or on location• Single-handedly sourced, shot, wrote and edited stories for two daily newscasts • Investigated, pitched, and turned multiple stories daily by establishing strong connections across coverage area• Broke news and covered breaking news working on tight deadlines• Produced long-form stories resulting in stronger ratings during sweeps news periods