Director, Global Integrated Communications
Morrisville, Nc, Us
BUILT AND PROTECTED LENOVO REPUTATION GLOBALLY• Developed integrated communications campaigns across 12 markets tied to reputation and revenue KPIs. Executed through: executive thought leadership, influencer, analyst and media relations, employee advocacy, community relations, social media, SEO, brand storytelling, and events• Increased trust in Lenovo score by 1.5 points, grew awareness to 72% across customers and non-customers in 2020• Led as media spokesperson on high-impact corporate issues • Chaired consumer market research, including instituting brand reputation measurement and management systems • Supervised in-house team of direct reports, agency vendors, and budget• Launched Lenovo’s commercial Internet of Things business through digital marketing DEVELOPED BRAND POSITIONING AND VOICE• Created portfolio of senior thought leaders, including CMO, CTO, CDO, CIO, and IoT President • Developed content strategy and led team for corporate storytelling program tying owned and earned content analytics to KPIs, created corporate narrative and messaging to unite company voice across 180 marketsELEVATED LENOVO AS A BEST PLACE TO WORK• Conceived of and aligned leadership to create company’s first Product Diversity Office to make products more accessible and inclusive • Hired company's first accessibility advisor• Pioneered and produced company’s first annual Diversity and Inclusion Report • Initiated, aligned, and led WW Marketing Inclusive Marketing Program to make brand, communications, social media, web, and SEO more inclusive and accessible• Raised employee D&I score by 5 points for FY19/20. Reduced fence sitters in Workplace category by 2% YOYDROVE ALIGNMENT OF GLOBAL COMMUNICATORS’ NETWORK• Centralized global PR agency, supervised $5M annual budget, and operationalized model across Corporate, Business Units, and Geography PR teams• Designed agile organizational model for 50+ member global communications team
