Over the last 17 years working in online marketing I have gained a unique array of skills and experiences, working with a variety of different websites in competitive fields, which I draw on to help my clients achieve their growth goals. I specialise in identifying opportunities for growth, building teams and strategies from scratch, building out playbooks and processes, developing creative content, mentoring and coaching, project planning and management as well as helping my clients to… Show more Over the last 17 years working in online marketing I have gained a unique array of skills and experiences, working with a variety of different websites in competitive fields, which I draw on to help my clients achieve their growth goals. I specialise in identifying opportunities for growth, building teams and strategies from scratch, building out playbooks and processes, developing creative content, mentoring and coaching, project planning and management as well as helping my clients to interpret data and make data-driven decisions.Some of our clients include:* Clove.kitchen* Canva.com* finder.com* OpenColleges.edu.au* Berlitz.com* HotelClub.com (Orbitz Worldwide) Show less

Achievements:- Grew MAUs over 300% - Increased signups by over 400% - Built and led a team of 20+ people- Built and implemented the growth strategy from scratch- Responsible for SEO, paid performance, ASO, content strategy, and exploring new channels for growth.

During my time as a freelance SEO Consultant I helped my (all Australian) clients with everything from keyword gap analysis, content and backlink audits, technical SEO audits, domain migration planning to complex analytics setups. I also developed creative content strategies to build authority for my clients in competitive spaces. I ran Digital PR and creative content campaigns which earned my clients features in key relevant publications and websites for their industries.Some… Show more During my time as a freelance SEO Consultant I helped my (all Australian) clients with everything from keyword gap analysis, content and backlink audits, technical SEO audits, domain migration planning to complex analytics setups. I also developed creative content strategies to build authority for my clients in competitive spaces. I ran Digital PR and creative content campaigns which earned my clients features in key relevant publications and websites for their industries.Some of the clients I worked with include:- HotelClub.com (they stayed on as a client after I left working in-house).- finder.com.au- IMWT.com.au- aoom.com.au Show less

As an SEO Analyst for HotelClub.com (part of Orbitz WorldWide), I partnered with the engineering and design teams to achieve:* The redesign and restructure of 100,000's of landing pages for SEO* The rollout of international SEO across 9 different countries/languages* The installation and setup of Omniture Site Catalyst for SEO Reporting* Domain migration planning, strategy & implementation* The creation of large-scale linkbait projects* Growth of the company travel… Show more As an SEO Analyst for HotelClub.com (part of Orbitz WorldWide), I partnered with the engineering and design teams to achieve:* The redesign and restructure of 100,000's of landing pages for SEO* The rollout of international SEO across 9 different countries/languages* The installation and setup of Omniture Site Catalyst for SEO Reporting* Domain migration planning, strategy & implementation* The creation of large-scale linkbait projects* Growth of the company travel blog and social media effortsOrbitz Worldwide's HotelClub business was a multinational hotel reservations website available in 15 languages with over 69,000 hotels in 138 countries until it got acquired by Expedia in 2015. Show less

At NetRegistry I was responsible for managing a large portfolio of small to medium sized business clients, consulting on SEO strategies and implementation as well as managing PPC campaigns.Responsibilities included:-* Keyword Research and Analysis* Analysis of web ranking and indexation * Reviewing and optimizing of all on-page SEO elements.* Reviewing and making suggestions based on analytics and ROI reporting* Managing small to medium PPC accounts and… Show more At NetRegistry I was responsible for managing a large portfolio of small to medium sized business clients, consulting on SEO strategies and implementation as well as managing PPC campaigns.Responsibilities included:-* Keyword Research and Analysis* Analysis of web ranking and indexation * Reviewing and optimizing of all on-page SEO elements.* Reviewing and making suggestions based on analytics and ROI reporting* Managing small to medium PPC accounts and utilising Bid Management Software* Liaising with clients, internal account management and technical staff to ensure campaigns are managed effectively* Communicating complex SEO concepts and strategies to clients with a range of SEO knowledge.* Link building and providing link building advice. Show less