Kristy Gibbs work email
- Valid
- Valid
- Valid
- Valid
Kristy Gibbs personal email
Kristy Gibbs phone numbers
Marketing Communications ProfessionalAmbitious and energetic marketing communications professional with over 14 years of experience in Customer Relationship Management (CRM), Brand Strategy, Integrated Marketing, Web Analytics/Measurement and Cross Channel Optimization. Strong record of implementing marketing strategies across multiple product categories that result in long-term positive ROI and brand equity maximization. Currently run a company that focuses on analyzing cross-channel (i.e. Retail, Direct, Email, Mobile, Social and Web) data to optimization of future marketing decisions for our clients. Core strengths include:• ROI, Value Proposition & Profit Optimization• Integrated Measurement• Market Evaluation, Penetration & Expansion• Brand Strategy• Emerging Consumer & Technological Trends• Competitive Analysis & Positioning• SEM, SEO and Display Optimization• Strategic Alliances & Partnerships• Cross Functional Leadership• Presentation Development and Execution• Print & Electronic Media Campaigns• Portfolio Management & Customer Retention• Consumer Life Cycle Management• Consumer Segmentation• Strategic & Tactical Planning*
Access To Insight, Llc
View- Website:
- access2insight.com
- Employees:
- 37
-
Co-Founder And CeoAccess To Insight, LlcChicago, Il, Us
-
Co-Founder/CeoAccess To Insight, Llc Nov 2012 - PresentGreater Chicago Area
-
Data Analytics& Crm StrategyPhenomenon Jan 2013 - PresentLos Angeles Metropolitan Area -
Senior Vice President Crm & Brand StrategyLeo Burnett Mar 2003 - Nov 2012Greater Chicago AreaKellogg Company CRM & Loyalty Senior Vice President/Director of CRM & Brand StrategyLed a cross-discipline team of twelve marketing professionals consisting of marketing strategists, statisticians, campaign execution analysts and marketing operations analysts. Worked collaboratively with creatives, planners and account to deliver cross-functional solutions. Partnered with the Kellogg Company to develop a strategic roadmap for creating a world-class, cross-brand CRM/Loyalty program. • Managed the design, build and launch of the company's first global relational database. • Developed actionable micro-segmentation and predictive models.• Established and maintained an integrated communication calendar with content/offers customized at the shopper level. • Conducted on-going panels to measure the effectiveness of contact strategies. Results consistently showed positive sales lift across product categories.• Led strategy, analytic and measurement efforts for the integrated program.Fortune 200 Consumer Packaged Goods Company March 2003 - October 2010 Analyst – Senior Analyst – Manager – VP/Director of CRM & Brand Strategy• Developed and implemented effective marketing/communication plans, introducing new products and identifying new markets.• Developed a budget forecasting tool to optimize spend against key consumer segments and strategic objectives.• Optimized event capacity utilization to improve ticket utilization by 33%.• Implemented a process to seamlessly integrate the creative and strategy with behavioral intelligence. • Coordinated the effort to develop a plug and play email marketing platform that enabled model-driven send-time optimization, cross-channel marketing automation, pc/mobile device tracking as well as real-time analytics and reporting. -
ConsultantAccenture 1999 - 2003AT&T March 2002 – March 2003 CRM Analytical Consultant (SQL, KXEN and SAS Programmer/Data Miner)• Performed data analysis and transformations for analytical modeling activities in support of business operations and the customer insight transformation team.• Analyzed, designed, built, tested and implemented models used to improve the effectiveness of outbound sales and telemarketing operations.• Analyzed model and campaign performance improvements by extracting, analyzing and quantifying response data. • Designed the reporting infrastructure to support analysis of List Performance.• Responsible for designing the future approach to analytical modeling and score implementation.• Prepared ad hoc reports to effectively solve business questions.Ford Motor Company – Analytical Hub March 2000 – February 2002CRM Analytical Consultant (SAS Programmer/Data Miner and KXEN)• Designed, defined, executed and documented variable transformations for behavioural segmentation and predictive modeling efforts.• Applied profiling variables to established segmentations to identify targeted prospects.• Analyzed results, and identified key findings using SAS, Excel and Statistca for interim and final deliverables. • Designed and implemented brand/corporate behavioural segmentations using SAS Enterprise Miner.• Created and implemented response, value, vulnerability and dissatisfaction models using KXEN and SAS.• Designed and presented behavioural household reports to brand managers for strategic campaign planning.• Supported the launch of the Ford Focus.• Developed a communication stream in response to the Explorer/Firestone Tire recall.• Supported additional ad hoc data requests from brand managers.Accenture – Client Satisfaction Project June 1999 – February 2000Research Analyst
Kristy Gibbs Skills
Kristy Gibbs Education Details
-
Marketing & Management Of Technology -
Marketing
Frequently Asked Questions about Kristy Gibbs
What company does Kristy Gibbs work for?
Kristy Gibbs works for Access To Insight, Llc
What is Kristy Gibbs's role at the current company?
Kristy Gibbs's current role is Co-Founder and CEO.
What is Kristy Gibbs's email address?
Kristy Gibbs's email address is kr****@****cww.com
What is Kristy Gibbs's direct phone number?
Kristy Gibbs's direct phone number is +131233*****
What schools did Kristy Gibbs attend?
Kristy Gibbs attended Syracuse University, Eastern Illinois University.
What skills is Kristy Gibbs known for?
Kristy Gibbs has skills like Integrated Marketing, Customer Insight, Digital Marketing, Marketing Strategy, Data Analysis, Interactive Marketing, Brand Management, Mobile Marketing, Cross Functional Team Leadership, Project Management, Strategic Communications, Strategic Thinking.
Who are Kristy Gibbs's colleagues?
Kristy Gibbs's colleagues are Kara Rosenbaum (Hensley), Kayla Marshall, Juliann Johnson, Molly Morrissey, Jennifer (Blythe) Driscoll, Kimi Schneider, Calvin Holliday.
Not the Kristy Gibbs you were looking for?
-
1aol.com -
4reliant-rehab.com, trmchealth.org, trmchealth.org, aegistherapies.com -
Kristy Gibbs
Fort Collins, Co1avlgrowth.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial