Dynamic and accomplished marketing leader with over 20 years of experience, including 14+ years specializing in healthcare technology and SaaS. I am passionate about crafting strategies that drive growth, build brands, and deliver measurable results in fast-paced, competitive markets. My expertise spans product positioning, go-to-market strategy, thought leadership, and demand generation, with a proven track record of helping organizations achieve milestones such as reaching profitability and scaling sustainably.I thrive at the intersection of creativity and data, leveraging customer insights, competitive analysis, and market trends to develop impactful digital marketing campaigns, scalable demand generation strategies, and sales enablement tools. My experience includes driving success for healthcare SaaS solutions, revenue cycle management services, and enterprise-level marketing initiatives.Key achievements include:• Contributed to $20M in new business at Omega Healthcare by spearheading strategic marketing initiatives and executing a comprehensive rebranding effort.• Played a key role in helping iVitaFi achieve a pivotal break-even milestone after five years of operation, driving brand awareness and market adoption.• Delivered exceptional results at Quadax by executing go-to-market strategies that boosted marketing-contributed revenue by over 200% in one year, while also increasing digital engagement by 433% in blog views and 137% in LinkedIn interactions.Whether building scalable marketing functions, launching innovative solutions, or aligning teams around shared goals, I am dedicated to delivering measurable value and driving meaningful results.
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Vice President MarketingZuubCleveland, Oh, Us
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Head Of MarketingIvitafi Jan 2022 - PresentAtlanta, Georgia, UsLead the development and execution of comprehensive marketing strategies for a healthcare fintech startup, driving awareness and adoption among key stakeholders including hospital CFOs, revenue cycle leaders, and clinic owners. Collaborate cross-functionally to align marketing efforts with product development, sales, and client success goals.Key Achievements:• Designed and implemented product positioning and messaging frameworks, elevating the brand’s market presence.• Spearheaded thought leadership campaigns, including white papers and blogs, positioning iVitaFi as an industry authority.• Conducted market research to identify trends and opportunities, providing actionable insights that supported sales success in competitive scenarios.• Enabled sales success through the creation of messaging frameworks and sales enablement tools, contributing to a pivotal company break-even milestone in 2024. -
Vp Of MarketingOmega Healthcare Management Services Jun 2021 - Mar 2022Boca Raton, Florida, UsDirected marketing and branding initiatives to position Omega Healthcare’s revenue cycle management solutions as market leaders. Worked closely with sales and product teams to develop go-to-market strategies that addressed hospital leaders' operational challenges.Key Achievements:• Contributed to $20M in new business by aligning marketing strategies with sales objectives and developing compelling positioning for patient access and mid-cycle solutions.• Led a rebranding campaign following the acquisition of himagine Solutions, elevating market presence and brand recognition.• Managed demand generation efforts, achieving measurable growth across multiple product lines.• Developed strategic conference plans that aligned messaging with corporate objectives, maximizing event ROI. -
Director Corporate Marketing And Product MarketingQuadax, Inc. Jun 2018 - Jun 2021Cleveland , Ohio, UsDirected marketing strategies for healthcare SaaS solutions, focusing on front-end and back-end revenue cycle management solutions for hospitals, labs, and physician groups. Developed and executed go-to-market plans that significantly increased revenue and digital engagement.Key Achievements:• Increased marketing-contributed revenue by over 200% in one year through targeted campaigns and go-to-market strategies.• Boosted digital engagement with a 433% increase in blog views and a 137% improvement in LinkedIn engagement.• Created comprehensive product launch strategies, including detailed value propositions and customer segmentation plans.• Conducted competitive research that empowered sales teams to win head-to-head deals.• Developed a robust suite of sales enablement tools, improving alignment between marketing and sales. -
Sr. Manager, Product MarketingQuadax, Inc. Jun 2018 - Jan 2019Cleveland , Ohio, UsKey Responsibilities:• Defined and articulated product positioning, messaging, and value propositions tailored to target customer segments, ensuring clear differentiation in a competitive market.• Conducted market research, customer segmentation, and competitive analysis to inform strategic decision-making and align product strategies with market demands.• Created go-to-market plans for new product launches, including marketing collateral, sales enablement tools, and targeted campaigns to support adoption and growth.• Partnered with Sales and Product Development teams to develop comprehensive sales enablement resources, such as playbooks, presentations, and training materials.• Led digital marketing initiatives to increase online engagement and brand visibility, including blogs, social media campaigns, and email marketing.• Analyzed key performance metrics to measure the effectiveness of marketing efforts and optimize future strategies.
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Product Marketing ManagerPartssource Inc. Apr 2016 - Jun 2018Cleveland, Oh, UsDrove commercialization strategies and marketing initiatives for a SaaS provider specializing in medical replacement parts. Focused on customer segmentation, competitive analysis, and value-driven messaging to enhance sales effectiveness and revenue growth.Key Achievements:• Developed and executed go-to-market strategies, enabling successful product launches and increasing market penetration.• Created comprehensive sales enablement tools, including playbooks, presentations, and talk tracks, driving sales effectiveness and improved customer engagement.• Spearheaded thought leadership campaigns through, events, and targeted marketing programs, positioning the company as a market leader. -
Product Marketing ManagerFleetmatics (Formerly Sagequest) May 2015 - Apr 2016Solon, Ohio, UsLed product marketing efforts for a GPS fleet tracking SaaS provider, focusing on enhancing customer engagement and driving adoption through strategic product positioning and enablement initiatives.Key Achievements:• Scoped and executed seamless API integration projects with third-party partners and internal teams, enhancing product interoperability.• Delivered product training and enablement materials for client-facing teams, improving customer engagement and satisfaction.• Conducted in-depth market analysis, including customer buying criteria, competitive landscape, and win/loss insights, to inform product decisions and strategic initiatives. -
Global Market Segment ManagerWolters Kluwer Health May 2010 - Apr 2015Waltham, Ma, UsDrove global marketing strategies for clinical drug information SaaS solutions, targeting pharmacists and healthcare professionals worldwide. Played a pivotal role in aligning international marketing efforts with corporate objectives to increase market penetration and sales.Key Achievements:• Increased sales by 112% across international regions in two years by developing tailored marketing strategies that resonated with diverse audiences.• Supported EMR vendors, healthcare associations, and partners by creating and executing go-to- market plans, fostering successful collaborations.• Championed brand awareness and adoption of clinical drug information solutions, positioning the company as a trusted global leader. -
Marketing And Senior Account ManagerPromethean Software Services, Inc. Mar 2008 - Mar 2009Stow, UsPlayed a dual role in marketing strategy and revenue generation for a start-up providing Electronic Data Interchange (EDI) software solutions. Focused on driving sales, building client relationships, and creating impactful marketing strategies for the SaaS product line.Key Achievements:• Generated new revenue streams by successfully selling EDI software as a service (SaaS) to a diverse client base.• Developed and executed targeted marketing campaigns to enhance brand visibility and drive lead generation.• Built strong client relationships through consultative selling, identifying needs, and delivering tailored solutions. -
Inside Channel Account ManagerTruecommerce Oct 2007 - Feb 2008Cranberry Township, Pa, UsManaged channel sales efforts for a leading EDI SaaS provider, fostering partnerships and driving revenue growth through strategic account management and sales initiatives.Key Achievements:• Executed the company’s sales strategy, consistently maintaining a 40% sales closing ratio, exceeding targets.• Strengthened channel partner relationships to drive joint sales initiatives and maximize market reach.• Conducted product demonstrations and training sessions for channel partners to ensure alignment with sales goals and product positioning. -
Edi Solutions Consultant1 Edi Source, Inc. Dec 2000 - Oct 2007Solon, Oh, UsLed sales efforts for a start-up specializing in EDI integration software, SaaS, and outsourcing solutions. Focused on understanding client needs, delivering value-driven solutions, and fostering long-term partnerships.Key Achievements:• Consistently exceeded revenue goals with a 33% sales closing ratio, establishing a reputation as a top revenue generator.• Consulted with clients to develop tailored EDI solutions that streamlined business operations and improved efficiency.• Played a key role in scaling the company’s market presence by identifying growth opportunities and delivering innovative solutions.
Kristy Gierosky, M.Ed. Education Details
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Kent State UniversityFinance -
Kent State UniversityEducational Psychology
Frequently Asked Questions about Kristy Gierosky, M.Ed.
What company does Kristy Gierosky, M.Ed. work for?
Kristy Gierosky, M.Ed. works for Zuub
What is Kristy Gierosky, M.Ed.'s role at the current company?
Kristy Gierosky, M.Ed.'s current role is Vice President Marketing.
What schools did Kristy Gierosky, M.Ed. attend?
Kristy Gierosky, M.Ed. attended Kent State University, Kent State University.
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