Dr. Kristy Grayson Email & Phone Number

St. George, Ut, Us

St George, Utah, United States

An active learning instructor, I design marketing courses that equip students with career-ready skills. I'm a scholar with a strong record of research in community economic impact, consumer behavior, and branding.. Beyond academics, I serve the College of Business, high-impact university committees, and engage in extensive community service. As an active consultant, I provide high impact marketing demand generation and branding strategies, market research and economic analysis for businesses, municipalities and not-for-profit organizations.

St George, Utah

Assistant Professor of Marketing responsibilities:Deliver face to face, hybrid, hy-flex, and online upper-division Marketing Courses:• MKTG 3010 Marketing Principles• MKTG 3400 Consumer Behavior• MKTG 3500 Promotions Management• MKTG 4100 Marketing Research• MKTG 4200 Entrepreneurial Marketing• MKTG 4700 Marketing Strategy• MGMT 3010 Business Professional EthicsMarketing Program Director responsibilities:• Developed curriculum, garnered approval and launched BA/BS Marketing Degree• Grew marketing majors from zero to 390 in the first year• Advise and mentor marketing majors• Develop strategic relationships and internships with local and national businesses• Manage program accreditationUniversity service responsibilities:DSU, Strategic Planning Steering Committee, Member 2019 - presentDSU, Graduate Council, Chair 2019 - presentDSU, College of Business Strategic Planning Committee, Member 2019 - presentDSU, College of Business Curriculum Committee, Member 2019 - presentDSU, Learning Vision 2020, Member 2018 - present

Washington, Utah, United States

As the Co-Owner and Chief Toastess at Toast OG, I’m all about spreading joy, style, and good vibes! Since we launched in 2022, I’ve been at the helm of Toast OG’s operations, leading our strategy, and creating marketing that reflects our mission: affordable luxury apparel designed to make you smile.What I Do:Smooth Operations: I make sure everything from design to delivery is on point, ensuring our customers experience nothing but the best in affordable luxury.Strategic Vision: I work on developing innovative, fun strategies that keep Toast OG fresh, stylish, and growing.Marketing Magic: Crafting joyful, creative campaigns that make our customers feel like they’re part of something special.Team Leadership: Building a team that’s just as passionate about spreading joy as I am—because when the team’s happy, the brand shines!Toast OG isn’t just about clothes—it’s about feeling good, looking good, and sharing those good vibes with the world. I’m thrilled to continue building a brand that brings a little more joy into everyday life, one toasty piece at a time.

Golden Valley, Mn

Led the development and execution of the direct to consumer strategy for Honeywell Connected Home (now Resideo), a start- up Strategic Business Unit focused on ‘The Internet of Things’ and connected devices. Responsible for a five-star end to end consumer experience. Owned and managed P&L including sales, inventory and operations planning for Direct to Consumer e-commerce channel.

Greater Minneapolis-St. Paul Area

Principles of Marketing

Led the strategy, design and management of demand creation for the financial services division including demand generation, digital marketing properties, client facing events, integrated marketing, public relations, marketing systems (Salesforce.com and Marketo) forecasting, measurement, analytics, reporting, marketing technology and operations. Managed a team of twenty marketing professionals.

Defined the overall strategic plan, financial goals and marketing strategy for the bank and credit union segments that drove business units to accelerate growth and profitability. Defined and executed core branding and positioning, multi-channel messaging, segmentation, and competitive strategy. Directed public relations, communications through industry groups, trade events, presentations and industry publications. Oversaw product innovation and program design development. Managed a large team of marketing professionals.

Defined strategy, developed, executed and managed comprehensive and integrated marketing initiatives designed to drive sales and profitability of the core business product lines. Collaborated and built strong relationships within key functional areas that improved profits and enhanced sales. Managed product management and corporate marketing teams.

Delivered superior level of management and marketing consulting to the company’s most profitable clients. Developed strategy and marketing tactics using a variety of analytics to meet client business objectives. Managed a team of Marketing Consultants and maintained a demanding portfolio of clients.

Directed marketing, public relations and strategic planning for five community bank networks. Created profitable product lines for banks with unique customer segments and emerging markets.

Doctor Of Business Administration, Marketing & Analytics

Presentations: Grayson, K., Mueller-Fichepain, D., Shick, M., Gartland, M. (2016, September). Smart home. Happy home? An examination.

Mba, Marketing

Ba, Communications