Kristy Black Creative creates impactful brands for entrepreneurs with bright eyes and Whys. Said another way, I work with mission driven businesses and help them create strategic brands that attract more of their dream customers.

Pinch Provisions is the leading purveyor of personal care kits and emergency essentials.▪ Designed packaging of over 15 best-selling products which have been carried in major retailers such as Anthropologie, Williams-Sonoma, Urban Outfitters, American Eagle, Nordstrom, Barnes & Noble and many others. These products have also received press from Buzzfeed, Cosmopolitan, Refinery29, and PopSugar.▪ Provided development and art direction of seasonal collections and photoshoots, ensuring cohesive brand presentation across social media, print, and trade show displays to elevate brand perception and drive audience engagement.▪ Collaborated with team members to lead product-line ideation, packaging design, and integrated marketing campaigns, enhancing the impact of seasonal launches and ensuring brand consistency across all channels.▪ Lead designer on 2 Sugarfina collaborations and Starbucks collaborations.▪ Served as resident Queen of creating puns for products and marketing.

United Advisors was a field marketing organization that was dedicated to connecting financial advisers to the resources and support they need to thrive in their business.▪ Assisted in the brand development of United Advisors by creating a brand style guide. ▪ Created customized advertisements and marketing collateral to meet client’s needs.▪ Effectively and efficiently contributed to numerous simultaneous projects from conception through final production in a fast-paced environment.▪ Designed a variety of materials both for internal and external audiences including: event logos, event agendas, brochures, booklets, seminar materials, newspaper advertisements and inserts, newsletters, fliers, and direct mail pieces.

▪ Designed exceptional print promotions from concept to production for the Learning Commons and Career Services departments. Materials included: brochures, digital display signage, booklets, posters, postcards, logos, posters, PowerPoints, and website assets.▪ Designed all assets for all Career Services and Learning Commons webpages and related online communications and maintained the aforementioned pages.▪ Maintained and updated Career Services social media accounts and Wordpress blog through strategic planning. ▪ Art directed photoshoots and interns to bring my creative concepts to life. ▪ Photographed students and various campus scenes on an as-needed basis for promotional materials.▪ Curated all graphic design materials and photography for Career Services and Academic Resources.▪ Served as a member on the Social Media Committee, the Promotion Video Advisory Committee, and the United Way Campaign Committee.▪ Promoted from Learning Commons Assistant to Academic Resources Project Manager after two years.▪ Recognized for my persistent positive attitude and enthusiasm to learn new skills and software.▪ Developed a project management system and determined production time lines for all steps of various design and marketing efforts in order to complete projects more efficiently.

▪ Scheduled and coordinated room reservations and food arrangements in addition to creating and distributing publicity for campus-wide events▪ Aided in the hiring process of future Orientation Leaders▪ Developed an acute ability to work in a fast-paced, dynamic, and collaborative environment.

I served as an intern for Chicago's WKQX, Q101, and WLUP, The Loop.▪ Prepared POS signage for promotional events.▪ Provided support to the Promotion Assistants.▪ Contacted contest winners to coordinate the distribution/pick up of prizes and promotions.