Kristy Morris

Kristy Morris Email and Phone Number

Global Marketing Leader | Marketing Strategy| Demand Generation| Enterprise Marketing| Channel & Eco-System Marketing | Account Based Marketing| Regional & Field Marketing @ Exabeam
Kristy Morris's Location
Denver Metropolitan Area, United States, United States
About Kristy Morris

Experienced, versatile, highly energetic and self-motivated marketing leader with 20+ years of experience in driving successful campaigns for B2B hardware and software products & solutions for start-ups and F500 companies. Recognized and respected for being a collaborative leader to build marketing plans aligned with global GTM strategies that support awareness, demand, pipeline and market share goals. Skilled in market research, data analysis and building data driven marketing plans that leverage an optimal mix of marketing strategies, all while optimizing budgets and delivering on ROI goals.Proven track record of growing, expanding and retaining revenues through unique and creative marketing programs that are direct to end user of to and through channel ecosystem.

Kristy Morris's Current Company Details
Exabeam

Exabeam

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Global Marketing Leader | Marketing Strategy| Demand Generation| Enterprise Marketing| Channel & Eco-System Marketing | Account Based Marketing| Regional & Field Marketing
Website:
exabeam.com
Kristy Morris Work Experience Details
  • Exabeam
    Senior Director Global Field Marketing
    Exabeam Oct 2024 - Present
    Foster City, California, Us
  • Scale Up Marketing
    Strategic Marketing Consultant
    Scale Up Marketing Mar 2023 - Oct 2024
    Provide services and strategic guidance for technology companies to help improve your marketing efforts, optimize performance, and achieve your business goals. A strategic partner to help you navigate complex marketing challenges, grow your market share, and increase profitability. Core competencies include: 1. Marketing Strategy Assessment - Audit and analyze existing marketing strategies, campaigns, and performance metrics. Identify areas of improvement and highlight strengths and weaknesses in the company’s marketing approach.2. Develop Marketing Strategies - Create tailored marketing plans based on the company’s goals, industry, target audience, and competitive landscape. Focus on various aspects, such as branding, messaging, positioning, lead generation, pipeline development and acceleration.3. Market Research and Industry Insights- Conduct market research to understand the competitive landscape, customer behavior, and industry trends. Analyze customer data to gain insights into the target market and optimize marketing efforts based on those insights.4. Lead Generation and Sales Funnel OptimizationDesign and implement strategies for demand & lead generation and conversion. Optimize the sales funnel to increase conversions, from awareness to consideration and final purchase.4.. Global and Multichannel Marketing - Assist with global marketing strategies, adapting campaigns for different regions, languages, and cultural norms.5. Channel Marketing Strategies
  • Career Break
    Relocation
    Career Break Jan 2022 - Mar 2023
    Relocated from Southern California to Castle Rock, Colorado
  • Webex
    Director Global Field And Partner Marketing At Webex
    Webex Apr 2022 - Nov 2022
    San Jose, California, Us
    Led NA, EMEA and APJ field and partner marketing teams comprised of 50 team members, responsible for driving increased awareness, shifting perception of Webex Brand, driving/influencing pipeline and deal velocity. Global teams planned and executed > 50 CXO events for Global Enterprise Accounts through a combination of face to face, virtual and events held at Cisco Customer Experience Centers in NYC, Chicago and San Jose.
  • Western Digital
    Vice President, Ww Channel Marketing - Western Digital
    Western Digital Oct 2019 - Apr 2022
    San Jose, Ca, Us
    Promoted to lead the worldwide regional and channel marketing organizations for B2B and B2C. Responsible for working across 3 business unis to develop and execute integrated marketing plans for all routes to market, including direct/indirect, retail brick and mortar, online stores, including Amazon.
  • Western Digital
    Vice President Global Channel Marketing
    Western Digital Oct 2019 - Nov 2021
    San Jose, Ca, Us
  • Western Digital
    Sr. Director Global Regional And Channel Marketing
    Western Digital Oct 2019 - Nov 2021
    San Jose, Ca, Us
  • Tegile Systems
    Vice President Marketing
    Tegile Systems Jun 2015 - Sep 2019
    Newark, California, Us
    (Acquired by Western Digital in 2019) Hired to revamp and transform demand generation and channel marketing teams. Led the team into an aligned sales and marketing approach to develop a prescriptive funnel approach to driving demand/leads to support a marketing revenue contribution of 70%, in support of company financial targets.
  • Nexgen Storage, Inc
    Marketing Director
    Nexgen Storage, Inc Jun 2014 - Jun 2015
    NexGen was a spin out from SanDisk. Responsible for supporting the development of the brand and strategy. Led the team responsible for supporting the development and execution of the integrated marketing plan.
  • Fusion-Io
    Director Demand Generation
    Fusion-Io Jun 2013 - Jun 2014
    Acquired by SanDisk in June 2014) Hired by Fusion io to build a demand creation team to focus on driving demand for Fusion io solutions. Led a team of 6 responsible for demand/lead creating, campaign management with a heavy focus on mechanics, process improvements and closed loop ROI reporting; marketing automation, lead lifecycle management and nurturing and scoring.
  • Qlogic, A Wholly Owned Subsidiary Of Cavium, Inc.
    Senior Director Global Oem & Channel Marketing
    Qlogic, A Wholly Owned Subsidiary Of Cavium, Inc. Oct 2010 - May 2012
    Aliso Viejo, Ca, Us
    Led all Global OEM and Channel Marketing initiatives for the $558M storage networking, high performance computing (HPC) and converged infrastructure solutions. Directed 15 OEM and Channel Marketing Managers responsible for developing and launching marketing plans and programs in NA, EMEA and APJ regions. Responsible for developing to and through marketing plans to increase revenues and market share through HP, IBM, Dell, Oracle, NetApp, Value Added Resellers, Direct Marketers and Distributors.
  • Lefthand Networks
    Marketing Director
    Lefthand Networks Jun 2007 - Jul 2009
    Acquired by Hewlett Packard in October 2008. Spearheaded all corporate and channel marketing initiatives for this $100M global business unit of iSCSI data storage systems. Led marketing organization turnaround efforts by re-engineering marketing team, re-aligning marketing programs with strategic objectives, launching corporate website, brand positioning and messaging and launching innovative and disruptive marketing campaigns to regain leadership position. Generated 30%+ of quarterly revenues through delivery of aggressive channel marketing sales leads programs; resulting in $30M+ in verifiable marketing contribution to annual revenues.
  • Lefthand Networks
    Director Of Inside Sales
    Lefthand Networks Jun 2004 - Jun 2007
    Acquired by Hewlett Packard in November 2008. Directed 10 member inside sales team responsible for setting meetings for Account Executives to sell iSCSI SAN solutions. Responsible for driving 40+% of revenues from installed base of customers. Key player in exceeding company financial and SAN sales; going from 1.25M to $25M+ per quarter in 4 year period.Inside sales also responsible for outbound partner recruitment of channel partners. Supported revenue attainment by recruiting 400+ channel partners in a 3 year period resulting in 250 revenue producing partners and 300+ revenue producing sales reps.

Kristy Morris Skills

Lead Generation Channel Partners Strategic Partnerships Multi Channel Marketing Demand Generation Business Development Solution Selling Marketing Strategy Saas Strategy Sales Operations Start Ups Sales Cloud Computing Product Marketing Channel Go To Market Strategy Integrated Marketing Storage Management Program Management Enterprise Software Partner Management Leadership Salesforce.com Marketing B2b Sales Enablement Virtualization Crm Strategic Planning Marketing Management Sales Process Cross Functional Team Leadership Professional Services Direct Sales Storage Area Networks Storage Virtualization Market Planning Customer Relationship Management B2b Marketing Channel Sales Enterprise Storage Team Management Storage Area Network Corporate Law Selling Marketing Automation Field Marketing Software Industry

Kristy Morris Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Sociology
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Computer And Information Systems Security/Information Assurance
  • Isc2 Online
    Isc2 Online
    Cyber/Computer Forensics And Counterterrorism

Frequently Asked Questions about Kristy Morris

What company does Kristy Morris work for?

Kristy Morris works for Exabeam

What is Kristy Morris's role at the current company?

Kristy Morris's current role is Global Marketing Leader | Marketing Strategy| Demand Generation| Enterprise Marketing| Channel & Eco-System Marketing | Account Based Marketing| Regional & Field Marketing.

What is Kristy Morris's email address?

Kristy Morris's email address is kr****@****wdc.com

What is Kristy Morris's direct phone number?

Kristy Morris's direct phone number is +151079*****

What schools did Kristy Morris attend?

Kristy Morris attended University Of Colorado Boulder, University Of Colorado Boulder, Isc2 Online.

What skills is Kristy Morris known for?

Kristy Morris has skills like Lead Generation, Channel Partners, Strategic Partnerships, Multi Channel Marketing, Demand Generation, Business Development, Solution Selling, Marketing Strategy, Saas, Strategy, Sales Operations, Start Ups.

Who are Kristy Morris's colleagues?

Kristy Morris's colleagues are Max Klerkx, Grant Rickard, Anuja Khaire, Ashpinder Kaur, Divya Ananthanarayanan, Khai Nguyen, Kuldeep Sharma.

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