Duality is a national PR agency with big ideas. The kind of ideas that get our clients noticed and, more importantly, get their brands growing. We believe in meaningful work, and know that it’s all about the buzz you build and the conversations you create. For more information, visit www.dualitypr.com

• Worked to strengthen Bashas’ Family of Stores’ relationships, image and market share in the most competitive grocery markets in the U.S., with national and international competitors outspending our company’s advertising 12:1.• Simultaneously created and managed multiple integrated marketing projects that increased awareness and sales among the company's diverse brands, with appropriate communication to all stakeholders under demanding deadlines.• Managed agency relationships, social media, community relations, customer service and sustainability initiatives, in addition to year-round fundraising initiatives, major events, sponsorships, and in-kind TV partnerships.• Provided strategic counsel for all of the company’s public affairs activities, including Chapter 11 reorganization, union organizing campaigns, credit card breach, and regulatory, health and food safety issues.• Spearheaded all internal communications for a bilingual workforce of more than 8,000 people. • Served as company spokesperson and liaison to establish and maintain effective working relationships with local, national and trade media representatives; business and community leaders; elected officials and local municipalities; and representatives from local schools, churches and non-profit organizations.• Reported directly to the CEO, President and Chairman of the Board.

• Secured new business and grew existing $2 million PR business. • Helped to grow public relations billings by more than 15 percent annually.• Oversaw key accounts, including planning and execution of integrated marketing programs, providing strategic communications counsel to clients and account teams. • Supervised and mentored 18 account team members. • Promoted three times in seven years to become the youngest vice president in CK’s history• Consulted with clients on high-level strategies to conceptualize and implement PR programs and plans for companies like Blue Cross Blue Shield of Arizona and Phoenix Children’s Hospital. • Managed the PR launch of Verrado, helping it to become one of the most successful community openings in Arizona.• Secured national, trade, and local media placements for Universal Technical Institute, Inc. after it became a publicly-traded company on the New York Stock Exchange.• Helped make Chandler Fashion Center the most successful shopping center grand opening in Westcor’s history, despite the center opening less than a month after 9/11.• Helped Beazer Homes outsell its new Talasera community 4:1 as compared to the competition.• Surpassed Salt River Project's news coverage goal for its energy-savings solutions campaign by 166 percent.

• Initiated and implemented external public relations efforts for Kraft Foods, Inc. and Korbel Champagne Cellars.• Executed national promotions and contests for Kraft products. • Secured celebrity spokespersons to serve as testimonials for campaigns.• Planned and coordinated market tours for Kraft Foods’ “No Oven Summer” promotion.• Promoted and presented Kraft Foods products to hundreds of reporters and thousands of consumers across the country.