Kristy Licari Email & Phone Number

Ithaca, Ny, Us

Ithaca, New York, United States

Ithaca, New York Area

Ithaca, Ny

• Manage and execute all marketing functions including website design and content, advertising placements, media buying, design, email marketing, social media, collateral and reporting.• Direct a $400,000 annual marketing budget, plus additional grant resources. • Spearheaded a new VisitIthaca.com website, integrating all photography and content, to bring in nearly 3 million pageviews in 2015.• Focus on social media attracted nearly 30,000 engaged Facebook fans.• Experienced grant writer, successfully executing NYS Market NY consolidated funding, USDA funding, and Tompkins County Tourism funding.• Diversified revenue by introducing advertising models to bring in over$40,000 annually in an organization that previously relied only on state and county funding. • Manage all public relations efforts and secured 2015 placements in the New York Times, USA Today, Good Morning America, Thrillist, CNN, NY Daily News and more.

Manhattan Beach, Ca

• Facilitated open communication with multiple clients to build sustainable brands including VIZIO, Stewart Filmscreen, SANYO, Wisdom Audio, and DVDO • VIZIO: Wrote ad copy and press releases for various campaigns launches including VIZIO PC’s, CinemaWide HDTV’s, as well as all CES 2011 and 2012 press releases, Consumer Electronics Show attendance as brand representative, booth tour guide as well as liaison between key VIZIO executives and personally invited press from major tech and lifestyle markets including CNET, Gizmodo, The Verge, Popular Mechanics, etc., agency point of contact for all award submissions and logo/asset library licensing and maintenance. • Stewart Filmscreen: Develop creative briefs to communicate print and web art direction to designers and manage a $100,000 budget, social media director responsible for all content creation and community management.

Los Angeles, Ca

• 93.1 JACK FM: Engaged and interacted with a live audience to promote the station, act as an on-site photographer for concerts and events intended for web use, maintain relationships with venue contacts to execute successful sales events.• 97.1 AMP Radio: Selected to work on the launch of “LA’s new hit music station” using guerrilla tactics in a very saturated market, boosting the new channel to #2 Top 40 station in 3 months.

Los Angeles, Ca

• FOX, CBS, FSW - Communicated orders to national television networks, trafficked between advertisers and stations for all direct advertising needs while maintaining impeccable organization in order to track and verify paid programming.

Torrance, Ca

• Hired for a full-time position following internship during Spring 2007 semester.• Mitsubishi Motors: Assisted with client services for collateral production.• King’s Hawaiian: Organized and launched a national sweepstakes that was renewed and executed annually for several years to follow, building over 30,000 active newsletter opt-ins from POP and web traffic, worked with Alaskan Airlines, Hilton, and Char-Broil to negotiate high value prize packages at no cost to the client, trade negotiations including POP logo space and on-air promotions.• Assisted the creative department in developing names and logos.• Collected extensive research and assisted in trade show preparation.• Developed presentations and participated in client meetings.

Bachelor Of Science (B.S.), Integrated Marketing Communications

Bs, Integrated Marketing Communications

Integrated Marketing Communications major, Journalism minor.