Kristy Marks Email & Phone Number

Bridgewater, Nj, Us

Laval, Quebec, Ca

Laval, Quebec, Ca

Laval, Quebec, Ca

Bridgewater, Nj, Us

Led the eye health company’s U.S. public relations strategy and execution on behalf of the entire U.S. product portfolio - Pharmaceutical, Surgical and Consumer Health businesses - focusing on regulatory approvals, new product launches, campaigns, and clinical data announcements. • Selected as the principal communications professional to remain during the acquisition by Valeant Pharmaceuticals’ to effectively lead communication plans and initiatives for Bausch + Lomb and its various product brands • Strategic influencer and thought partner with internal clients to proactively assist with developing and executing product launches, campaigns and other related communications projects, approaches and strategies needed to achieve desired brand and company goals and objectives• Led cohesive communications strategy at industry tradeshows to support the business ensuring media coverage by top media outlets such as Optometry Times, Ophthalmology Times, and Business Weekly• Responsible for consumer-facing social media properties in tandem with product-specific digital campaigns and initiatives including the “Biotrue Challenge,” while continuing to lead awareness building, education and implementation of Bausch + Lomb’s social media guidelines and policies• Managed sensitive business unit specific communications related to business development & licensing activities; litigation, product discontinuation, supply issues, recalls, as well as regulatory and customer issues to help mitigate potential company or product brand impacts • Conducted outreach to mainstream consumer and professional trade media, helping build relationships in order to drive positive coverage of product brands• Provided media and issues training to enable higher impact customer communications • Managed external resources including consumer, ophthalmology and optometry-focused public relations firms and social media agencies

Bridgewater, Nj, Us

Managed strategic external and internal communications for the global eye health company, with a specific focus on the company’s Vision Care and OTC Pharmaceuticals business. Contributed to strategic communications planning, execution and messaging for various products and corporate activities.• Supervised the global social media strategy to promote a unified brand experience and drive increased engagement across all markets, audiences, and channels; collaborated with colleagues in legal, regulatory, medical affairs and marketing to publish the company’s first social media policy and guidelines; Led the rollout of the company’s transition to Facebook Global Pages.• Managed national media outreach for in-store eye health consultations programs in 11 major US cities in partnership with Walgreens to drive awareness and deliver education among self-diagnosing eye care customers to make eye health a priority • Coordinated consumer outreach program to reinforce the importance of key nutrients and nutritional supplementation in supporting and helping protect eye health through 30+ national, broadcast, print and online media. • Developed and executed corporate media activities to increase brand reputation and employee pride.• Managed logistics and contributed to the development of the CEO’s presentation for quarterly business meetings• Supported the director of employee & executive communications to establish a new format for the CEO’s Global Employee Meetings to enable people to experience the meetings in local language and at convenient times in their time zone – resulting in a 400% increase in participation.• Enhanced the functionality of the global video library for the intranet and external website while enhancing the relevance of the video programming.

Bridgewater, Nj, Us

Provided strategic public relations council, planning and hands-on support for corporate and business unit communications while aligning with global strategies, messages and initiatives. • Member of key internal team who assisted with CEO turnover announcement and transition • Responsible for managing the logistics for the CEO’s quarterly global town hall meetings • Owned and managed the content for the company's global intranet • Implemented the successful launch of the company's first social media platforms to reach new desired audiences globally• Led and executed new internal employee recognition program to encourage employee pride and cohesiveness• Served key role in external/internal marketing of company’s first global philanthropic signature program • Supervised the Corporate Communications internship program and manager of company's global archive • Responsible for executing local events, managing media during coverage and producing internal video content• Responsible for Bausch + Lomb's global social media websites, which include Facebook, Twitter, YouTube, and Flickr.• Global manager of company's streaming video content library, both externally and internally.• Participate in strategic communication planning and special events including executing and implementing the CEO's quarterly business town hall meetings. • Recording, editing and producing videos for global internal communications.