Kristy Matheou Email & Phone Number

My passion is to create a customer-first experience. I excel in web content strategy, search, IA site auditing and hygiene, planning, UX design, production, end-to-end delivery & a data-led approach. My successes over the last decade come down to my love for the digital world, my natural knack for content and my ability to put in 100% in the work I deliver.——-Highlights include: ➟ Owning and leading content strategies. Using a combination of data-driven insights and strategic storytelling to improve the customer experience. ➟ Leading strategic auditing and web hygiene. This includes holistic site audits, identifying gaps and opportunities, consolidating pages, optimisation/uplift of IA, content hierarchy /UX based on Search Keyword Research, Adobe data insights and Heat Mapping data to drive performance across the site.➟ Optimising the online user experience via [Adobe Analytics, Google Analytics, Social Listening Tools, BrightEdge SEO, AI Copilot, SiteImprove]- Reviewing, Revising, Optimising!➟ Managed projects and led and launched company websites. Influencing decisions around information architecture, usability, functionality, and website design. ➟ Managing website content and creation of page UX design (CMS: Adobe Experience Manager, Magento, Shopify, Helium, WordPress, Silverstripe) ➟ Assisting in creating and executing marketing, company brand strategy, and Digital Playbook. ➟ Accountable for planning/executing digital activities and analysing performance across all channels (Web, App, Google My Business, SEO, SEM Ad, Edm, Social).➟ Leading online campaigns and holistic planning across all channels - from planning to execution. ➟ Manage and collaborate with resources to plan, brief, and communicate timelines and deliverables. Resources include web developers, copywriters, and content producers.

Listed skills include Content Management, Digital Publishing, Online Merchandising, Digital Marketing, and 36 others.