In this role, I manage the consumer brand portfolio for Australia and New Zealand, a total of 6 brands.Key Responsibilities:- Develop Annual Business Plan; Performance Reviews, Data Analysis, SWOT Analysis, Competitor Analysis, Market Insights, Marketing Initiatives.- Develop and manage all Marketing Materials (B2B & B2C)- Develop training materials and modules for Sales teams and HCP Inc. GP’s, Pharmacists, Pharmacy assistants- Manage A&M Budgets- Deliver monthly sales and supply chain forecast- Manage agency relationships - Media, Creative, Digital, Design- Manage digital campaigns, such as spotify, amazon, google SEO/SEM, YouTube, BVOD- Run quarterly sales meetings delivering brand strategy and materials.- Cross functional team management to ensure high quality, compliant and compelling materials.- Qualitative and Quantitative Market ResearchKey Achievements:- Creation of TVC resulting in an average of 30% retail sales uplift during media activity- #1 Brand in Category, increased market share through update in trade material messaging- New brand in competitive Vitamins Category reaching #4 SKU in category- Launch new brand in NZ market, including creation of packaging, TVC, website, materials

Sanofi Consumer Healthcare is one of the largest consumer healthcare businesses in Australia with a diverse portfolio of vitamin supplements, over-the-counter and personal care brands including Telfast, Buscopan, Betadine, Mersynofen and more.In this role I managed my own $15m+ portfolio of 18 brands such as Phenergan, Selsun, Proctosedyl, Epsom Salts in both the pharmacy and grocery channels as well as working closely with the Senior Brand Manager on our primary focus brand, Mersyndol and our NPD Mersynofen.Key Achievements: - Successful launch of new product - gaining 33% market share in 6 months- Won Product of the Year 2018 (OTC Medicine)- Saw idea through to execution of a truly unique and consumer insights based TVC for brand new product (Projects section).- Worked collaboratively with internal and external stakeholders to successfully navigate through a turbulent OTC market (codeine up-schedule).Key Responsibilities:- P&L & A&P budget management- Manage all comms materials (ATL, BTL, TTL, internal and B2B)- Content creation and management - Social media and brand website management- Brand Lead on EPD & NPD projects through the stage gate process.- Cross functional team management to ensure high quality, compliant and compelling materials. - Managed qual & quant market research studies to better target our end consumer.- Ran multiple quarterly sales meetings delivering brand strategy and field materials.- Key contact with third party agencies (media, creative, promotions, market research, digital).- Aztec data anaylsis to track brand and category performance.- Led an internal consumer insights campaign to better understand our target consumer and their needs.- Brand Lead on external sales force project to HCP.

CareerOne is an online job board with a large database of candidates which is utilised by selling solus edms onto third party advertisers for email marketing campaigns.While at CareerOne I worked closely with the Marketing Manager to gain experience in the digital media space, eDM send outs and reporting as well as cross functional team management.Key Achievements:- Virtual Career Expo – recordvendors and candidates.- Successful website relaunch after workingclosely with UX team.Key Responsibilities:- Trade Marketing, Sales and Product Support - Marketing campaign management- Post campaign reporting- Consumer Marketing and Promotions to increase website traffic and candidate profiles- Social Media Management - Content Marketing and Website Managment- Brief and coordinate eDM communications - Monthly segmentation reporting- Brief designers on digital and print creative/assets - Liaise with external agencies to create terms & conditions for various promotions- Organise brand merchandise- Create various sales decks for potential clients

Key Responsibilities:• Assist Marketing Manager in creating 'store in store' feel with POS collateral• Manage talent, props and clothing for photo shoots and trade shows• Provide administrative support to management• Prepare meeting agendas, reports and presentations for the Marketing Team• Coordinate talent, product and related documentation for photo shoots, campaigns & events• Prepare ambassadors’ contracts• Manage the Marketing Intern• Assist with research and implementation of Mambo Social Functions• Liaise with and support external agency partners including PR and digital agencies• Ensure databases and spreadsheets are maintained as required• Maintaining organised marketing files on the shared drive• Assist Marketing team in the development of the quarterly newsletter and EDM’s• Conduct marketing, design and concept research when required

Being a Marketing intern at Sony Music Entertainment, I gain valuable experience and understanding of the Marketing department in a large, fast-paced company. I am currently working in the consumer insights division, correlating the data and helping the Advertising Manager through a market segmentation project. I also assist both the Social Media and Digital Marketing teams where needed with a variety of tasks, such as updating social media platforms and finding appropriate tracks for television advertisements to name a few.