Kristy Moore Email & Phone Number

Coppell, Texas, United States

Proven history in crafting compelling narratives, for internal communications. Adept at building strong relationships with internal teams and external partners, ensuring alignment with organizational goals. Committed to delivering high-quality content. Created and supported a positive, professional, collaborative work environment. Built an inspiring picture of the company and celebrated the current success stories through newsletters, social media, the Diversity & Inclusion Council, Volunteer Time Off (VTO) program, and various wellness initiatives.• Create internal branding/marketing communications materials and utilize intranet communication to promote organizational-wide initiatives for all company locations.• Planned, initiated, wrote, and executed all internal communications, and company monthly and quarterly newsletters. • Manage transition of internal communication content to new SharePoint platform providing increase employee communication and availability of corporate information.• Improved effectiveness and aesthetics of marketing communications by designing on brand and company culture standards graphics through Canva. • Managed projects and tasks through Asana.

Coppell, Texas, United States

Developed and implemented comprehensive marketing plans aimed at achieving occupancy and revenue goals. Developed and promoted services within the professional community to enhance brand awareness. Cultivated new referral sources while nurturing existing business relationships. Organized community marketing events and established a monthly networking program. In addition, ed community programs and charitable initiatives, coordinating volunteer activities and team recognitions.

Fort Worth, Texas, United States

Client insurance verification, and scheduling patient's surgery and follow up appointments.

Dallas/Fort Worth Area

Managed a multi-million dollar cross channel marketing budget to grow the refinance business 10 fold from a base of $5M in refinance dollars. Tasked with strategy and development for new on-line platform for start-up auto sells and finance venture. Partnered with infrastructure Program Leads, Project Managers and Scrum Masters leveraging Agile frameworks bridging any gaps between strategy and execution. Acted as voice of the customer by meshing various customers/accounts with auto Dealerships and financers on the newly built platform. Primary creator of marketing plans and collateral for auto dealerships across the US.• Directly managed Marketing Agencies to develop customer-facing creative and Brand material including brochures, mail, email, and leave behinds slicks. Executed ~2.5k marketing/promo pieces per month.• Established and managed 13 Partner Onboarding, invoicing, & issue resolution • Created & Managed Marketing Ops processes: vendor invoicing, marketing timelines, on-going budget, & channel execution.• Utilized SalesForce Lead Management & Marketing functionality, including Marketing Cloud to track marketing responses, funnel calls, design customer response marketing pieces, house account, contacts and sales opportunities. • Suggested and tracked product enhancements for platform development that would increase customer satisfaction and grow revenue.• Identified and drove incremental process improvements and efficiencies within the infrastructure delivery aspects of projects.• Responsible for managing the financial cycle including bidding and proposals, purchase orders, and review and approval of vendor invoices.

Dallas/Fort Worth Area

Successfully managed and executed store operations and strategy projects for an $8M budgeted store. Oversight included 26 permanent team members and 20+ seasonal. Passionately lead and educated on product, community and culture with the team, on the retail floor and in the community.• Led sales growth, budget, P&L, inventory management, talent acquisitions and team scheduling. • Conducted team trainings and coaching’s on how to deliver the ultimate guest experience along with achieving individual developmental and personal goals.• Planned and lead community strategy to build strong store guest base, increased brand awareness and sales growth which exceeded quarterly goals. • Collaborated with area communities to create events that increase company ROI. Managed and executed monthly, quarterly and annual events. Liaison with Cowtown event coordinators.• Identified, interviewed, and onboarded 6 new store ambassadors that would assist in store growth and continued relationship building in Fort Worth area by product promoting, leadership and personal values.• Facilitated successful trainings, performance/development meetings, and monthly staff meetings.

Dallas/Fort Worth Area

Provided oversight of small business-based operations as newly appointed Operations VP. Advanced to a Marketing Manager based on strong project management, financial, negotiation, team building, and leadership performance from initial Sales position. • Created Amazon product profiles and directed launch on Amazon.com, increasing monthly sales by 50%. • Increased overall direct sell revenues by 40%. • Developed and cultivated sales opportunities through negotiations and customer retention efforts. Played key role in territory expansion acquiring over 100 new account.• Manage marketing and communications initiatives, including special event coordination, strategic messaging, media kits, trade shows, and social media campaigns.• Liaison to outside vendors and agencies throughout the manufacturing process to ensure quality assurance, immediate issue-resolution, and timely deliverables.• Spearheaded the redesign of company website leading to a more efficient and simpler customer experience resulting in 15% increase in website purchases over previous year.• Increased social media presence by launching accounts on all major media outlets. This increased product interest and awareness among national and independent retailers, wholesale clients, and retail customers.

Grapevine, Texas

Managed daily functions of growing multi-million dollar company in areas of Human Resources, Account Payables, and Account Receivables. Point-of-contact for personnel, insurance companies, vendors and customers. • Managed relations with employees, customers and vendors.• Provided administrative support to the executive director, controller and chief financial officer.• Coordinated department project work as required.• Managed the full cycle recruiting process, including sourcing, screening and interviewing candidates.• Oversaw payroll functions including 401(k) benefit administration.• Reviewed and maintained employee punches, maintained employees paid time off to ensure correct pay each pay period.• Prepared and distributed weekly metrics reports related to departmental needs.• Communicated with all levels of management regarding business documents and workflow needs.• Updated employee information pertaining to new hires into HRIS system and to maintain records for employee file.

Irving, Tx

Supervised development of multi-million dollar marketing campaigns to attract new residential consumers. Led team in gathering, segmenting, and analyzing competitive intelligence data and industry trends to identify and understand potential customer’s needs and purchasing mindset.•Successful planning, executing, and managing 200+ residential marketing campaigns to support multi-billion dollar Verizon FiOS high speed fiber to premise (FTTP) initiative. •Solely administered $40M annual media and direct mail budget, which resulted in gaining 1.9M TV customers and 2.5 M Internet customers since launch.•Played key role in re-designing FiOS multi-page brochure, reducing costs to $2.00 saving $1.5M. •Reduced direct mail costs $.05; saving $125K per year, by redirecting direct mail drops from 1st to 3rd class mail.•Realized 100% of production expense target for 2008; keeping ADVO and FSI CPP cost objectives under 25% of expectations and bill insert cost objectives under 27% of expectations.•Exceeded FiOS TV pre-sale response rate of 4.53% over 3%.•Increased DSL penetration 3% by developing and executing all media activities for new VoIP product including direct mail, FSI, bill inserts, online campaigns, banners and sweepstakes.•Achieved 118% of sales by launching direct mail “Rightsizing Retention” campaign which notified customers of a better plan to telecom needs; direct mail response was 5.4% vs. 3.5%. •Generated campaign that included customer enrollment into “ONE-BILL” with payment remittance to reduce total paper cost for company. Enrollments hit at 131% of objective. •Championed the design of a “winback” automated fulfillment tool that resulted in a revenue gain of $90M and reduced manual costs of $1.58M. •Credited for solely creating and executing an “Extra Credit for Schools” program which managed all phases of client needs including budget administration, web site design, and resolving daily issues.