Kristy Moore Email & Phone Number

Coppell, Texas, United States

• Proven history in crafting compelling narratives, for internal communications. Adept at building strong relationships with internal teams and external partners, ensuring alignment with organizational goals. Committed.
• Create internal branding/marketing communications materials and utilize intranet communication to promote organizational-wide initiatives for all company locations.
• Planned, initiated, wrote, and executed all internal communications, and company monthly and quarterly newsletters.
• Manage transition of internal communication content to new SharePoint platform providing increase employee communication and availability of corporate information.
• Improved effectiveness and aesthetics of marketing communications by designing on brand and company culture standards graphics through Canva.
• Managed projects and tasks through Asana.

Coppell, Texas, United States

Developed and implemented comprehensive marketing plans aimed at achieving occupancy and revenue goals. Developed and promoted services within the professional community to enhance brand awareness. Cultivated new referral sources while nurturing existing business relationships. Organized community marketing events and established a monthly networking.

Fort Worth, Texas, United States

Client insurance verification, and scheduling patient's surgery and follow up appointments.

Dallas/Fort Worth Area

• Managed a multi-million dollar cross channel marketing budget to grow the refinance business 10 fold from a base of $5M in refinance dollars. Tasked with strategy and development for new on-line platform for start-up.
• Directly managed Marketing Agencies to develop customer-facing creative and Brand material including brochures, mail, email, and leave behinds slicks. Executed ~2.5k marketing/promo pieces per month.
• Established and managed 13 Partner Onboarding, invoicing, & issue resolution
• Created & Managed Marketing Ops processes: vendor invoicing, marketing timelines, on-going budget, & channel execution.
• Utilized SalesForce Lead Management & Marketing functionality, including Marketing Cloud to track marketing responses, funnel calls, design customer response marketing pieces, house account, contacts and sales.
• Suggested and tracked product enhancements for platform development that would increase customer satisfaction and grow revenue.

Dallas/Fort Worth Area

• Successfully managed and executed store operations and strategy projects for an $8M budgeted store. Oversight included 26 permanent team members and 20+ seasonal. Passionately lead and educated on product, community.
• Led sales growth, budget, P&L, inventory management, talent acquisitions and team scheduling.
• Conducted team trainings and coaching’s on how to deliver the ultimate guest experience along with achieving individual developmental and personal goals.
• Planned and lead community strategy to build strong store guest base, increased brand awareness and sales growth which exceeded quarterly goals.
• Collaborated with area communities to create events that increase company ROI. Managed and executed monthly, quarterly and annual events. Liaison with Cowtown event coordinators.
• Identified, interviewed, and onboarded 6 new store ambassadors that would assist in store growth and continued relationship building in Fort Worth area by product promoting, leadership and personal values.

Dallas/Fort Worth Area

• Provided oversight of small business-based operations as newly appointed Operations VP. Advanced to a Marketing Manager based on strong project management, financial, negotiation, team building, and leadership.
• Created Amazon product profiles and directed launch on Amazon.com, increasing monthly sales by 50%.
• Increased overall direct sell revenues by 40%.
• Developed and cultivated sales opportunities through negotiations and customer retention efforts. Played key role in territory expansion acquiring over 100 new account.
• Manage marketing and communications initiatives, including special event coordination, strategic messaging, media kits, trade shows, and social media campaigns.
• Liaison to outside vendors and agencies throughout the manufacturing process to ensure quality assurance, immediate issue-resolution, and timely deliverables.

Grapevine, Texas

• Managed daily functions of growing multi-million dollar company in areas of Human Resources, Account Payables, and Account Receivables. Point-of-contact for personnel, insurance companies, vendors and customers.
• Managed relations with employees, customers and vendors.
• Provided administrative support to the executive director, controller and chief financial officer.
• Coordinated department project work as required.
• Managed the full cycle recruiting process, including sourcing, screening and interviewing candidates.
• Oversaw payroll functions including 401(k) benefit administration.

Irving, TX

• Supervised development of multi-million dollar marketing campaigns to attract new residential consumers. Led team in gathering, segmenting, and analyzing competitive intelligence data and industry trends to identify.
• Successful planning, executing, and managing 200+ residential marketing campaigns to support multi-billion dollar Verizon FiOS high speed fiber to premise (FTTP) initiative.
• Solely administered $40M annual media and direct mail budget, which resulted in gaining 1.9M TV customers and 2.5 M Internet customers since launch.
• Played key role in re-designing FiOS multi-page brochure, reducing costs to $2.00 saving $1.5M.
• Reduced direct mail costs $.05; saving $125K per year, by redirecting direct mail drops from 1st to 3rd class mail.
• Realized 100% of production expense target for 2008; keeping ADVO and FSI CPP cost objectives under 25% of expectations and bill insert cost objectives under 27% of expectations.