Analyze sales funnels and customer intent. Measure ROI of online and offline advertising campaigns. Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement. Track email campaign metrics (delivery, open, click-through rates). Create engaging copy for campaigns. Monitor budget distribution and performance of paid ad campaigns. Conduct competitive research and analyze benchmarking data. Recommend website and campaign optimizations. Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc). Work closely with sales, marketing and recruiting teams to identify opportunities for new client acquisition.

Plan, create, and manage CPC campaigns across a variety of channels. Keyword research and management to optimize bids (add CPC keywords). Perform daily account management of CPC campaigns. Maintain Quality Score, impression share and other important metrics)Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates. Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators. Stay on top of search engine and CPC industry trends.

Liaised with superior to make decisions for operational activities and set strategic goals.Planned and monitored the day-to-day running of the business to ensure smooth progress.Supervised staff from different departments and provided constructive feedback.Evaluated regularly the efficiency of business procedures according to organizational objectives and applied improvements.Managed procurement processes and coordinated material and resources allocation.Oversaw customer support processes and organized them to enhance customer satisfaction.Reviewed financial information and adjusted operational budgets to promote profitability.Revised and/or formulated policies and promoted their implementation.Managed relationships/agreements with external partners/vendors.Evaluated overall performance by gathering, analyzing, and interpreting data and metrics.Ensured that the company runs with legality and conformity to established regulations.

Developed social media content plans that are consistent with the company’s brand identity.Created consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.Managed a mid-high volume of daily social media posts.Communicated with social media followers, including responding to queries in a timely manner.Developed and managed social influencer programs and attending social influencer events.Used analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.Prepared monthly reports on social media marketing efforts.Suggested recommendations to adjust the social media marketing strategy for optimal results.Stayed up to date on best practices and emerging trends in social media.

Accomplished marketing and sales human resources objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.Met marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Determined annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.