Kristyn Martin Email & Phone Number

Philadelphia, Pa, Us

Sunnyvale, Ca, Us

• Lead the development, oversight and execution of premium editorial sponsorship campaigns focused on health and culture sold across Yahoo News, Life and Entertainment platforms • Collaborate with editors to define authority missions, target audiences and identify monetizable content areas to activate sales teams • Partner with senior editorial, content curation, and newsletter leadership across brands within the U.S., U.K. and Canada to brainstorm, pitch, assign, and edit customizable and credible thematic topics aligned with advertisers’ goals • Work on pre-sale strategy with sales leads including packaging and go to markets• Constant mission to strengthen the connection and understanding between sales and editorial teams • Drive efforts to identify innovative content formats, including evergreens, personal narratives, sponsored newsletters, and expert-led explainers, delivered across digital, print, video and social • Conceptualized and oversaw a successful editorial sponsorship with LA-Z-BOY growing it from zero to $1M annually through ad-sponsored custom editorial content on topic of relaxation – led the expansion of the sponsorship to Canadian market in our first international sponsorship• Pitched and won the first news editorial sponsorship for Yahoo in years partnering with the Wounded Warrior Project.

New York, New York, Us

• Develop, produce and lead teams to execute new programming and digital media strategy for a diverse portfolio of shows distributed through OTT, like Roku and Apple TV, and the Yahoo News website which has 61M monthly users• Work with sales, home page team and research team to create strategies to build viewership and monetize video content. Lead team to develop new programming, series and sponsored video content for Yahoo News• Conceive, pitch, develop and lead teams for several new shows including “Through Her Eyes,” a weekly show hosted by human rights activist Zainab Salbi featuring hard-hitting news interviews through the lens female newsmakers – currently in the second season with 18 episodes produced to date →The show featured a wide-ranging portfolio of politicians, entertainers, activists and athletes, including Queen Latifah, Senator Tammy Duckworth, Aly Raisman, Viola Davis, Carly Fiorina, Abby Disney and Mika Brzezinski →Generated over 11M views this year achieving significant earned media coverage pickup through major news organizations, including CNN, Fast Company and Washington Post • Developed and launched “Skullduggery TV” – a video-version of a popular podcast hosted by award-winning investigative journalists Michael Isikoff and Daniel Klaidman, focused on the scandals of the Trump era. 8M video views to date this year.• Developed and launched digital show “Dear Men”, a video series hosted by Jason Rosario exploring the evolution of manhood in the #MeToo era – show included diverse guest list, including Swizz Beats and Kevin Love• Shot, produced and wrote feature documentary “Baby Brain,” highlighting breakthrough scientific evidence of the impact of poverty on brain development in utero

Worked with Tina Brown to find and elevate the stories of women affecting change in the world, creating memorable live stage moments we call, "theatrical journalism" across the US and Canada. We paired celebrities, journalists, filmmakers and activists to engage in eye-opening conversations to educate and empower women from all walks of life. I also worked closely in developing sponsored stage moments, working with brands and the editorial team.•Led the production and execution of five two-hour live theatrical journalism salon events in Washington DC, San Antonio and Los Angeles attended by over 200 thought leaders across business, media, arts, politics, academia and philanthropy.•Developed relevant and engaging narratives, panels and videos, including the rising women of politics, personal finance for women, and celebrating women who persist in the face of adversity and resistance •Panels included influential and inspiring politicians, activists, entertainers and artists, including Angelina Jolie, Christine Lagarde, Cecile Richards, Justin Trudeau, Scarlett Johansson and Nikki Haley•Collaborated in the planning and executing two Women in the World Annual Summits, four-day headliner events in New York City hosting up to 3K global activists, celebrities, leaders and changemakers•Spearheaded the development and execution video content for Women in the World including sponsored digital series showcasing 12 of the world’s most successful female business leaders, in interviews with founder Tina Brown•Co-managed the relationship with senior executives of the series’ sponsor, a multi-billion-dollar global consulting firm, ensuring integration and alignment of all messaging and content

Us

• Shaped, developed and successfully launched a groundbreaking OTT network for Roku and Apple TV, a free, ad-supported video streaming service sponsored by two of the world’s leading entertainment brands with reach of over 100M• Oversaw concept development, writing and production for “People Cover Story”, the network’s flagship weekly, documentary-style program providing expanded, original content inspired by People Magazine’s celebrity cover stories →Led weekly editorial and brainstorming meetings to develop reflective and compelling story angles that accentuated and complimented the brand – hired and developed a team of 15 producers, associate producers and editors →Consulted and worked with a diverse and dynamic team of award-winning magazine writers and editors gaining insight and inspiration from stories covering all sections of the magazine, including TV, movies, lifestyle, human interest and crime • Concurrently developed additional long-form documentaries and specials appealing to the network’s target millennial audience – concepts included a lifestyle show, a 15th anniversary of 9/11 and a style & beauty special• Partnered with People Magazine’s digital video department to incorporate online franchises into OTT programming • Led the development and execution of integrated social media strategies to promote shows and engage viewers through an ever-changing landscape of channels, including Facebook, Twitter, Snapchat and Instagram

Doha, Qa

• Played role in launching and evolving the nightly 30-minute show from a financial platform to hard hitting format focused on investigative long-form journalism • Developed, pitched, field produced and wrote investigative long-form newsmagazine pieces covering breaking news stories and showcasing complex issues, including troubled governments and political injustices• Pitched and produced hour-long specials, including a series on Philadelphia’s middle class and the commercialized space industry

Atlanta, Us

• Traveled throughout the world with host Dr. Sanjay Gupta researching, writing and producing intimate 30-minute documentaries showcasing innovators and agents of change • Skillfully manage budgets of up to $25K creating one-of-a-kind, visually distinctive productions overseeing crews of up to 10• Produced four of the top five ranked shows watched online

Atlanta, Us

• Collaborated with team to develop and launch CNN’s first-ever live entertainment news show on primetime hosted by A.J. Hammer redefining entertainment news and setting the standard for competing shows• Shaped and influenced vision and direction of show creating an engaging, beautifully produced one-hour specials earning several major industry awards, including a Gracie Award • Researched and produced entertaining and substantive content, including red carpet interviews, media junkets, multi-guest segments, video pieces and breaking news segments • Received 2008 Gracie Allen Award for Outstanding Magazine Show for “Better With Age”, an hour-long documentary redefining roles of older women on television• Wrote and produced HLN’s Upfront successfully coordinating 7 major CNN on-air talent and writing compelling content to successfully launch the 2010 season – presentation was delivered to over 800 prominent television critics• Served as executive producer for the 2010 and 2011 one-hour live red carpet special aired prior to “ CNN Heroes” overseeing a team of 40 writers, producers, set production and graphic designers to launch high energy event – managed budget of $85K

Atlanta, Us

• Created the look, music, design and pilot script for “Not Just Another Cable Show” – launched CNN’s first ever 30-minute entertainment/comedy show competing directly with VHI’s “Best Week Ever” – produced 10 episodes for show

Atlanta, Us

• Collaborated with team to create and launch the highly rated one-hour live primetime opinion show jumpstarting Glenn Beck’s television career – produced compelling, emotion-filled 5-10 minute video profiles showcasing stories of everyday Americans• Produced and managed $200K large-scale summer event staging 15 live-shows broadcast from towns across the U.S. – skillfully coordinated a crew of 60 directing all production logistics, including live trucks, stage design and site surveys

• Founded a boutique production company specializing in documentary filmmaking and non-profit fundraising building a portfolio of clients across the U.S.• Consulted with producers of the largest news show in France to arrange all production logistics, including locating studios, arranging guest bookings and establishing a week of live shows in New York City for their coverage of the 2008 U.S. Presidential election

Atlanta, Us

Tease Writer/Producer, 2004Live War Producer, 2003 – 2004Live Terrorism Producer, 2001 – 2002 Environmental Producer, 2001 – 2003 • Collaborated on the re-launch of the HLN Network creating new content, graphics and talent – first producer hired on the team• Wrote, booked and produced up to six daily live hits and reporting packages on key environmental issues, including energy, Enron and legislative news positioning HLN as the first and only cable news network providing daily environmental coverage• Line produced two live 30-minute primetime news shows hosted by Chuck Roberts and Rudy Bakhtiar directing content, news flow and format overseeing a team of 15 writers, producers and directors• One of a team of producers writing, booking guests and producing around the clock coverage on the war on terrorism following the September 11th attacks o Coordinated with team of 10 producers ensuring the delivery of live breaking news and booking of credible guests contributing to network’s Emmy award recognizing excellence in journalism • Wrote and produced 2-5 minute live hits, booked expert guests providing up-to-the-minute news on the wars in Iraq and Afghanistan• One of four producers trained to create 15-second planned and impromptu attention-grabbing teases nightly during five hour live primetime production – wrote up to 20 teases per night generating an improvement in ratings

Atlanta, Us

• Contributed to the development and launch of weekly program focused on innovation and technology – scouted, wrote and produced up to 5 weekly packages for the show• Attended major technology conventions, including Comdex and CES, interviewing vendors and innovators to creatively showcase new products and technology• Autonomously developed creative and captivating weekly pieces on hot topics, including intellectual property, “netiquette” and the latest technology gadgets

Atlanta, Us

• Helped develop and launch the award-wining newsmagazine and assisted Executive Producer in researching, writing and producing video for the flagship program – supported a production team of 40• Successfully researched and produced compelling and intriguing profiles of people making a difference in the business world• Received a National Headliner award for Best News Magazine Program

Ba Communications, Minors In French And Journalism

French, Summer French Immersion

Communications, Journalism, French