Meet Digitote: a project management software, named after the concept of a digital tote bag that was designed specifically for influencer managers and creators to house all their campaign data. Stop micro managing your campaigns and answering 911 campaign requests at all hours of the day. Start getting your work/life balance back.Influencer managers will now have a centralized platform to efficiently manage all the crucial campaign elements with Digitote. We have launched our… Show more Meet Digitote: a project management software, named after the concept of a digital tote bag that was designed specifically for influencer managers and creators to house all their campaign data. Stop micro managing your campaigns and answering 911 campaign requests at all hours of the day. Start getting your work/life balance back.Influencer managers will now have a centralized platform to efficiently manage all the crucial campaign elements with Digitote. We have launched our MVP and have Beta Testers across North America actively using Digitote to manage their campaigns. We will soon be opening Digitote to the world so stay tuned for details. Show less

MODERNSPEAK is a digital marketing agency focused on influencer management, social media marketing, content creation and public relations. Fuelled by a team of passionate female storytellers with over 50 years of combined experience specializing in tourism, hospitality and lifestyle brands, we aim to empower businesses to connect authentically with their customers and leave their mark on the world. We believe in the power of collaboration and providing customized solutions to fit… Show more MODERNSPEAK is a digital marketing agency focused on influencer management, social media marketing, content creation and public relations. Fuelled by a team of passionate female storytellers with over 50 years of combined experience specializing in tourism, hospitality and lifestyle brands, we aim to empower businesses to connect authentically with their customers and leave their mark on the world. We believe in the power of collaboration and providing customized solutions to fit our client's unique needs. Our curiosity, creativity, and relationships drive the success of our campaigns and brand partnerships. We aim to set a new standard for integrity and excellence in influencer and digital marketing. We lead with transparency, show up with tenacity, and move boldly to create new and impactful stories.WE ARE more than movers and shakers. WE ARE change makers. WE ARE MODERNSPEAK. Show less

Travel Alberta is the destination marketing agency for the province of Alberta in Western Canada.I led consumer media relations for Alberta’s largest market, North America, which included PR expertise, media strategizing and creative content direction with our Marketing Agency of Record. Working with traditional media and social influencers to coordinate visit logistics, pitch newsworthy story angles and build trustworthy relationships. My role greatly contributed to elevating Alberta… Show more Travel Alberta is the destination marketing agency for the province of Alberta in Western Canada.I led consumer media relations for Alberta’s largest market, North America, which included PR expertise, media strategizing and creative content direction with our Marketing Agency of Record. Working with traditional media and social influencers to coordinate visit logistics, pitch newsworthy story angles and build trustworthy relationships. My role greatly contributed to elevating Alberta across North America as a highly desirable travel destination by merging paid, earned and owned media via authentic storytelling.Career Accomplishments:Working alongside our social team, I helped develop the Alberta Creator Community, an ambassador program that brought together a group of 50 top content creators in Alberta. This initiative included coordinating two large scale events, multiple meet-ups, reviewing project proposals, and coordinating logistics on photography and videography shoots. Led planning logistics for GoPro’s first ever Creator Community Summit, which brought 80+ professional athletes, celebrities, influencers, content creators and staff to Alberta for a 5-day event. My role included landing a successful pitch proposal to win the location bid, working alongside GoPro event team on logistics including securing venue, accommodations and more, coordinating 14 activities with multiple tourism partners and leading a team of 10 internal staff. My organization, attention to detail, creativity and logistical planning contributed to a very successful event. Worked alongside Hectik Media Inc. to develop, launch and run destination point on the first ever Creator House program, a centralized house that brought together 27 Influencers over 3 months. The program was creative, innovative and highly successful. Sat on the “Magic” committee for GoMedia (Canada’s largest international media conference) when the event was held in Calgary in 2018. Show less

- Actively engage with marketing and travel trade teams as a creative catalyst for story ideas, travel packages and initiatives to position Calgary in targeted outlets and markets- Manage two department budgets by tracking paid and in-kind services to assist with financial reforecasting and project expenses- Complete the application process, promissory note and evaluation report for Travel Alberta Cooperative Marketing initiatives for special events, FAM hosting, marketplaces and joint… Show more - Actively engage with marketing and travel trade teams as a creative catalyst for story ideas, travel packages and initiatives to position Calgary in targeted outlets and markets- Manage two department budgets by tracking paid and in-kind services to assist with financial reforecasting and project expenses- Complete the application process, promissory note and evaluation report for Travel Alberta Cooperative Marketing initiatives for special events, FAM hosting, marketplaces and joint marketing agreements 
- Attend and participate in strategy planning and implementation meetings to outline yearly goals and KPI’s - Develop and present semi-annual webinars to hundreds of Australian travel agentsMarketplaces and Tradeshows - Attend media marketplaces, including Go Media, Canada’s West Marketplace, TAIC and regional marketing events as part of Team Alberta - Develop relationships with and pitch stories and new products to top-tier media and travel operators- Manage swag and gifting purchases for the PR and Travel Trade teams, including VIP gifts and tradeshow collateral 

- Maintain detailed contact database with meeting and follow up notes using Simpleview- Engage with media and trade contacts to elaborate on areas of interest and develop FAM hosting opportunities when applicableFAM tours 
 - Conceptualize, plan and execute FAM trips for key media, travel agents and travel trade professionals to highlight Calgary and surrounding areas’ best offerings- Manage participant RSVPs, travel logistics, rooming lists and flight arrangements- Guide FAM guests in-destination as a Calgary ambassador to ensure both accurate and authentic stories, and a positive experience - Provide insights, images and quotes to FAM guests post-visit to enhance articles- Track and report media coverage/metrics to support quarterly reports, annual reports and partner information sessions Show less

- As the sole Calgary-based employee, worked independently to coordinate and manage events on behalf of clients and represent Immedia with the utmost professionalism- Supported media relations for Top Chef Canada in Calgary alongside Tourism Calgary- Developed original content for restaurant client’s websites, chef bios and company profiles - Pitched media and editors on retail clients’ products for inclusion in gift guides - Coached clients in drafting and presenting talking… Show more - As the sole Calgary-based employee, worked independently to coordinate and manage events on behalf of clients and represent Immedia with the utmost professionalism- Supported media relations for Top Chef Canada in Calgary alongside Tourism Calgary- Developed original content for restaurant client’s websites, chef bios and company profiles - Pitched media and editors on retail clients’ products for inclusion in gift guides - Coached clients in drafting and presenting talking points for on-air interviews and demonstrations- Built brand awareness for Immedia and its clients through social media channels, including Instagram,- Twitter and Facebook, to boost online presence and interact with media, consumers and industry leaders- Produced fresh and creative content for press releases, website copy and advertising materials- Developed key messaging and strategies for internal and external communications and campaigns- Interacted with clients, media and consumers daily through email correspondence, social media connections and face-to-face meetings Show less