Kristy Paredes

Kristy Paredes Email and Phone Number

Digital Media Specialist | Expert in Google Ads, Paid Social Media @ ABL Digital Media
Kristy Paredes's Location
Sydney, New South Wales, Australia, Australia
About Kristy Paredes

Kristy is a seasoned digital marketing professional with a proven track record in developing impactful digital marketing strategies for diverse clientele. Specialising in digital strategy and campaign management, Kristy is dedicated to helping companies achieve their marketing objectives with confidence and passion.Kristy's commitment to her clients and her passion for driving success in the digital realm continue to deepen. She thrives on navigating the challenges of the ever-evolving digital landscape, continuously striving to deliver exceptional results.

Kristy Paredes's Current Company Details
ABL Digital Media

Abl Digital Media

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Digital Media Specialist | Expert in Google Ads, Paid Social Media
Kristy Paredes Work Experience Details
  • Abl Digital Media
    Digital Media Manager
    Abl Digital Media Apr 2024 - Present
    Sydney, New South Wales, Australia
  • Self-Employed
    Freelance Digital Marketing Consultant
    Self-Employed Jul 2023 - Mar 2024
    Sydney, New South Wales, Australia
  • Inc. Digital
    Senior Digital Media Manager
    Inc. Digital Apr 2023 - Jun 2023
    Sydney, New South Wales, Australia
    In my role as a Senior Digital Media Manager, I was responsible for overseeing the workload of the Adops team. This includes prioritising tasks and identifying urgent requests to ensure efficient management of resources. Additionally, I collaborated with the sales team to conduct client reviews and make recommendations based on performance and current market trends. As a Senior DMM I managed two team members, providing guidance and support, helping them develop their skills and expertise across the digital platforms and campaign management.
  • Inc. Digital Media
    Digital Media Manager
    Inc. Digital Media Dec 2020 - Apr 2023
    Sydney, New South Wales, Australia
    As a Digital Media Manager, I contributed to new and exisIng client strategy using data to lead my recommendations. I proactively reviewed live campaigns making optimisations to align with client expectations, aiding in performance management and client retention. I stayed up to date with platform changes and shared with the team as well as providing guidance and training for junior team members.
  • Apparent
    Digital Media Planner Buyer
    Apparent Jun 2020 - Dec 2020
    Sydney, New South Wales, Australia
    As a Digital Media Planner Buyer, I worked with the Client Services team to develop paid media plans based on client briefs. I owned the paid media implementation process from start to finish, including campaign set-up and ongoing performance optimisations. This also included post campaign reporting with detailed insights and recommendations. I worked across LinkedIn, Facebook, and Google platforms as well as with Programmatic partners.
  • Nine
    Social Campaign Specialist
    Nine Nov 2018 - Apr 2020
    Sydney, Australia
    As a Social Campaign Specialist, I managed the commercialisation of Nine’s multiple social accounts. I worked with multiple stakeholders including, Sales, Content Partnerships, Client Experience, Strategy and Social Managers. I provided social recommendations for brief responses, managed sold campaigns and provided post-campaign reporting.
  • Inc Digital Media
    Digital Campaign Manager
    Inc Digital Media Oct 2017 - Nov 2018
    Sydney, Australia
    As a Digital Campaign Manager, I setup and managed digital campaigns across Google, Facebook and programmatic display. I also setup conversion tracking using Google Tag Manager and Google Analytics. I reviewed campaigns regularly making optimisations where required to ensure campaigns were on track to meet client objectives.
  • Inc Digital Media | Apn News & Media
    Digital Sales Specialist
    Inc Digital Media | Apn News & Media Jan 2017 - Oct 2017
    Brisbane, Australia
    I worked with Account Managers to develop a digital strategy to fit their client's needs and meet their marketing objectives. I continually monitored the performance of live campaigns and recommend optimisations where necessary, with a focus on meaningful results for the client.
  • Australian Radio Network
    Sales Coordinator
    Australian Radio Network Jun 2016 - Jan 2017
    Brisbane, Australia
    As Sales Coordinator, I provided administrative support to the sales team including tasks such as preparing client presentations, processing bookings and instructing material. I also generated reach and frequency reports and assisted with post campaign reporting.
  • Qutbluebox
    Team Support Coordinator - Temporary Position
    Qutbluebox Mar 2016 - Apr 2016
    Kelvin Grove, Queensland, Australia
    • Monitored enquiries mailbox and answered main phone line. • Assisted CEO with preparing board papers and reports. • General office duties including, filing, mail distribution and catering. • Credit card and petty cash reconciliation. • Distributed laboratory books and maintained register.
  • Businessmobiles.Com
    Sales Team Implementation Pa
    Businessmobiles.Com Apr 2013 - Jan 2016
    London, United Kingdom
    • Managed the complete sales process from end to end ensuring the client is kept up to date at each stage.• Client relationship management and query resolution.• Managed implementation of clients new contracts and upgrades.• Communicated with internal departments to manage timeframes and resolve any issues that arose.• Supported a Sales Team of 20 people with administrative duties, training and advice on best practice.• Created and reviewed customer contracts with exceptional accuracy.• Maintained and updated company CRM system and various databases.• Provided support for other teams within my department such as, Reception, Connections & Customer Services• Regular process reviews and ideas on improvements to increase efficiency and productivity.
  • Suncorp
    Project Planner
    Suncorp Jul 2012 - Dec 2012
    Brisbane, Australia
    • Assisted the project team in successfully rolling out to Suncorp’s five largest sites. • Developed relationships with the business coordinators by keeping them informed and addressing any concerns.• Maintained quality of data repository by actioning updates from the business and ensuring data is current.• Coordinated with business to ensure rollout was a smooth process.• Prepared rollout schedules based on team readiness.• Provided various reports to the Project Manager on request.
  • Suncorp
    Profile Analyst
    Suncorp Apr 2012 - Jul 2012
    Brisbane, Australia
    • Educated the business about Desktop Anywhere and how the virtual desktop works.• Met with the business to determine what unique applications they use and any other special requirements.• Coordinated the timely return of profiles by developing a relationship with the business coordinator.• Analysed the returned information to ensure its accuracy.
  • Suncorp
    It Purchasing Officer
    Suncorp May 2011 - Apr 2012
    Brisbane, Australia
    • Procurement of all IT assets for the Suncorp group.• Procurement of all software for the Suncorp Group.• Asset management of software licences.• Processing purchasing orders in accordance with the Suncorp Delegations of Authority.• Managing the Oracle catalogue.• Training customers in Oracle iProcurement.• Monthly reporting on IT spend.• Extensive relationship management of vendors for IT equipment.
  • Suncorp
    Telecommunications Provisioning Officer
    Suncorp May 2010 - May 2011
    Brisbane Area, Australia
    • Provision of telecommunications services including the ordering of mobile devices.• Processing telecommunications bills, including a monthly journal.• Implementation of the telecommunications budget for the group (approx $45M pa).• Administration of TAMS (Telecommunications Asset Management System).• Cost Optimisation activities.• Mobile Phone Recycling• Extensive relationship management of carriers for telecommunications.• Monthly reporting and analysis on telecommunications spend.
  • Sparq Solutions
    Telecommunications Procurement Officer
    Sparq Solutions Apr 2007 - Apr 2010
    Brisbane Area, Australia
    • Purchasing mobile devices for Sparq Solutions and its client Energex.• Provision of telecommunications services.• Maintaining the Energex Spectrum network, including adds, moves and changes, as well as activating various features.• Processing Telstra bills, including analysing bill data and checking for discrepancies. • Monthly reporting and analysis including services that exceeded budget, cancelled services and top 25 users.• Working with Demand Management team to achieve savings for Energex.• Assisting clients with using mobiles devices, desk phones and their features. • Training customers on how to use the telecommunications reporting system, Billview.

Kristy Paredes Education Details

  • Martin College
    Martin College
    Business Administration
  • Kingaroy State High School
    Kingaroy State High School

Frequently Asked Questions about Kristy Paredes

What company does Kristy Paredes work for?

Kristy Paredes works for Abl Digital Media

What is Kristy Paredes's role at the current company?

Kristy Paredes's current role is Digital Media Specialist | Expert in Google Ads, Paid Social Media.

What schools did Kristy Paredes attend?

Kristy Paredes attended Martin College, Kingaroy State High School.

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