Kristy Pomes Email & Phone Number

Miami/Fort Lauderdale Area

• Optimize engaging content through developing and overseeing content strategy across earned and owned channels, integrated key messaging, overseeing communications calendar, analytics, and SEO optimization.
• Communicating and finding impact-driven key narratives through integrating storytelling into messaging, highlighting key initiatives across all departments and teams, tailoring complex messages and terminology into.
• Lead editor for all external-facing content (print and digital), including communications and marketing campaigns, speeches, media pitches, press releases, fundraising campaigns and conferences.
• Overseeing and adapting blog content strategy—publishing 80 articles annually—with 1 million unique visits per year.
• Collaborating with website team to update content, stories, and assess supporter experience through incorporating messaging that shows impact and continues to drive 6 million visits per year. Leverage key performance.
• Increasing brand awareness organically and through paid advertising and digital marketing. Oversee production of branded marketing collateral for events and conferences.

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Washington D.C. Metro Area

• Adapting and driving messaging strategy for global membership. Created email campaigns catered to target audiences.
• Collaborated content strategy for social media and print publications tailored to target audience.
• Managed 90+ recruitment events, culminating in 2,450 new members with stewardship component. Oversaw budget.
• Delivered message-driven speeches tailored to key audiences that leveraged storytelling; wrote personalized speeches for Executive Director, President, and leadership.
• Oversaw design, content, and vendor management for publication of annual directory.
• Managed all marketing print collateral and marketing vendors to build brand recognition.

Washington D.C. Metro Area

Gainesville, Florida, United States

• Wrote and edited press releases, media advisories, fact sheets, backgrounders, and articles highlighting organization impact and storytelling.
• Built and maintained media relationships.
• Wrote content for membership and digital fundraising and cultivation campaigns.

Miami/Fort Lauderdale Area

Wrote audience- and donor-driven content amplifying the organization's mission and impact, while raising awareness. Oversaw social media management and campaigns; assisted with press releases and media management; and grant writing.

Miami/Fort Lauderdale Area

Composed benchmark report on competitor marketing strategies. Reported to Vice President of Marketing. Assisted with event planning annual conference attended by 5,000+ employees.

Master Of Arts - Ma, Public Relations

Bachelors Of Arts, Public Relations

Activities and Societies: Public Relations Student Society of America. UF Business in Madrid, Spain, study abroad program. Delta Epsilon.