Kristy Pomes Email & Phone Number

Miami, Fl, Us

Miami/Fort Lauderdale Area

• Optimize engaging content through developing and overseeing content strategy across earned and owned channels, integrated key messaging, overseeing communications calendar, analytics, and SEO optimization.• Communicating and finding impact-driven key narratives through integrating storytelling into messaging, highlighting key initiatives across all departments and teams, tailoring complex messages and terminology into relatable content.• Lead editor for all external-facing content (print and digital), including communications and marketing campaigns, speeches, media pitches, press releases, fundraising campaigns and conferences.• Overseeing and adapting blog content strategy—publishing 80 articles annually—with 1 million unique visits per year.• Collaborating with website team to update content, stories, and assess supporter experience through incorporating messaging that shows impact and continues to drive 6 million visits per year. Leverage key performance indicators (KPIs) through Google Analytics (GA4) to measure engagement and identify new content needs.• Increasing brand awareness organically and through paid advertising and digital marketing. Oversee production of branded marketing collateral for events and conferences.• Adapting content strategy for year-round email campaigns and cultivations; including four print and digital publications per year—emailed to 250,000 stakeholders.• Collaborating with development/fundraising team to shape and execute key messaging tailored to major donors and stakeholders. Manage creation of award-winning donor-targeted annual report, highlighting impact and strategic planning achievements.• Leading and mentoring direct reports including long-term business relationships with 10+ freelancers and vendors including writers, designers, photographers, and printers.

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Washington D.C. Metro Area

• Adapting and driving messaging strategy for global membership. Created email campaigns catered to target audiences.• Collaborated content strategy for social media and print publications tailored to target audience.• Managed 90+ recruitment events, culminating in 2,450 new members with stewardship component. Oversaw budget.• Delivered message-driven speeches tailored to key audiences that leveraged storytelling; wrote personalized speeches for Executive Director, President, and leadership.• Oversaw design, content, and vendor management for publication of annual directory.• Managed all marketing print collateral and marketing vendors to build brand recognition.• Managed and led apex event, 90th Anniversary of the Foreign Service Dinner; working with State Department, Governing Board and secured Secretary of State John Kerry as keynote speaker.• Processed audience analytics through reports and membership database maintenance with more than 45,000 constituents. Attended database conferences om 2014, 2013 and 2012.• Leading, mentoring and recruitment of data entry specialists.

Washington D.C. Metro Area

Gainesville, Florida, United States

• Wrote and edited press releases, media advisories, fact sheets, backgrounders, and articles highlighting organization impact and storytelling.• Built and maintained media relationships.• Wrote content for membership and digital fundraising and cultivation campaigns.

Miami/Fort Lauderdale Area

Wrote audience- and donor-driven content amplifying the organization's mission and impact, while raising awareness. Oversaw social media management and campaigns; assisted with press releases and media management; and grant writing.

Miami/Fort Lauderdale Area

Composed benchmark report on competitor marketing strategies. Reported to Vice President of Marketing. Assisted with event planning annual conference attended by 5,000+ employees.

Master Of Arts - Ma, Public Relations

Bachelors Of Arts, Public Relations

Activities and Societies: Public Relations Student Society of America. UF Business in Madrid, Spain, study abroad program. Delta Epsilon.