Kristy Santos Email and Phone Number

Effectively expanded E-commerce operations, surpassing sales targets by over 223% within the initial 6-month period, exceeding projections.Managed photo shoots, creative direction, and merchandising across print, web, and social media for consistent brand representation.Partnered with foundations and allocated a portion of proceeds to support animal well-being and rescue.

Owner of a comprehensive retail product design studio orchestrating end-to-end B2C & B2B creative projects, encompassing inception, planning, execution, launch, closure, and retrospective phases.𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:* Project Management and Execution* E-Commerce * Salesforce * Multiple CMS platforms, Strapi, Wordpress, Shopify and more!* Marketing Strategies * Creative & Product Lifecycle Management* Creative Direction & Strategic Planning* Design Operations & Pipeline Implementation* Pre-Production, Production & Post-Production* Manufacturer and Vendor Partnerships* Market Research & Data Analytics* Talent Procurement & Industry Networking* Sustainable Design Implementation* Branding Design & Guidelines* Diverse Digital Graphic Design (Social, Web, Print)* Varied Product Graphic Design (Apparel, Interiors)* Expertise in Color, Textiles, Materials & Finishes* Interior Product Design* Fashion Product Design* Product Merchandising𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: Propane Agency, Ellen DeGeneres, Athleta, Mary Frances, Old Navy, Cowgirl Coffee, Gap Inc., Creativo, P&B Textiles, Lot 26 Studio, Pandora, Anthropology, Quicksilver, and Pottery Barn Teen.Founder and Creative Director: www.honeybeebunny.com

Managed agile digital projects from kickoff to closure, including websites, web applications, and marketing initiatives. Collaborated closely with clients, UX/UI, marketing, and technical teams.Collaborated with executive clients to identify and define project requirements, scope and business cases aligned with key performance indicators (KPIs) and objectives and key results (OKRs). Led a $800k, 13-month project for Digital Realty, a data center company, defining requirements, timelines, and resource allocations to ensure 100% on-time, on-budget releases.Implemented Standardized Operating Procedures (SOPs) across departments, streamlining workflows, enhancing governance, and improving documentation standards.Supported business development with project estimations, collaborating with in-house stakeholders and external vendors. Managed budget and change orders for owned projects once underway. Exhibited a decisive bias for action in dynamic, high-pressure environments, adeptly managing tight deadlines, constrained resources, and limited leadership availability. Proactively drove projects forward, making swift, strategic decisions to deliver results and exceed client expectations.Conducted in-depth consumer and competitive research, shaping tailored pitch strategies for RFPs with a focus on client needs.Mentored and led a dynamic internship program focused on business development, strategy, and UX/UI. Provided personalized career coaching and constructive feedback, helping interns identify and pursue their next career steps while nurturing their professional growth.

Triaged an underperforming department and created pipeline calendars for five product divisions, achieving on-time project delivery in 2020.Introduced a project management process and cross-functional workflow, enhanced with digital and project management tools, increased transparency and boosted team productivity by 35%.Developed a sustainable strategy in collaboration with cross-functional counterparts to minimize product and design resource waste, reducing team and manufacturing waste by 50%.Set gold standards and processes for project reviews, collaborated with 5+ teams and 40+ stakeholders to bridge silos, enhance alignment, and identify key decision-makers, improving overall collaboration and reducing feedback loops.Collaborated with Merchant teams to optimize the Line Plan process and documentation, enhancing product assortment and aligning seasonal product development with design needs.

Directed product strategy and operations for a design team of 12, managing 7 assortments and aligning with global manufacturing schedules. Fostered 30+ stakeholder partnerships, driving $225M in sales.Redefined product strategy in partnership with Merchandising, leveraging extensive data analysis to achieve 3% sales growth over nine consecutive quarters.Collaborated with global manufacturers to manage product risks and establish Q/A guidelines for 1000+ product assets annually.

Collaborated with leadership to establish the design department from the ground up, sourcing top talent, identifying product opportunities with cross-functional teams, and creating processes and workflows that supported a 400% growth in product demand within two years.Conducted international travels to visit overseas manufacturers, ensuring go-to-market product quality, identifying research and development opportunities, and establishing communication channels with external partners.

Expanded B2B contracts by delivering exceptional product design. Served as the lead designer for interior products both soft and hard goods, including textile design, fabric construction, colors, graphics, and silhouettes. Conducted market research and worked closely with clients and leadership to ensure designs aligned with company objectives.Customer Portfolio: Natuica, Anthropologie, Liz Claiborne, Roxy, Quicksilver, Bed Bath & Beyond, Olsen Twins

Drove growth and design strategy for B2C Sleepwear and Accessories divisions via Apparel collections and Graphic/Textile assortments, achieving a sustained 10% retail sales surge over 6 successive quarters, surpassing historical benchmarks.Responsibilities encompassed market research, project lifecycle management, product development, vendor and global manufacturing collaboration, customer insights, creative direction, design execution, digital asset management, executive presentations, cross-functional collaboration, and team alignment.

Led the design and development of a wide range of products for apparel graphics and print lines, using research and insights to refresh the brand's identity and drive sales growth.Responsibilities included market research, product development, R&D, customer insights, creative leadership, design execution, digital asset management, project presentations, cross-functional alignment, and collaboration. Managed stretch projects, trained interns, fostering both personal and professional growth.

Collaborated closely with and shadowed the CEO, crafting brand value, enhancing awareness, and formulating growth strategies via impactful print and digital marketing collateral, as well as insightful customer communications.Achieved the AICI Professional Coaching and Consulting Certificate to further enhance professional capabilities.