Kristy Skoglund Email and Phone Number

High-caliber, strategic content marketing professional with expertise in planning, development and optimization of content focused on delivering best-in-class customer experience across multiple touch points. Collaborate with internal teams to leverage key skills in execution on a broad range of digital content initiatives across all lines of business including personal banking, small business & commercial banking and wealth management. Responsible for ensuring compelling, customer-focused messaging that meets legal, compliance, privacy, risk and brand guidelines across web, email, social, app and third-party platforms for online and mobile delivery.

Directed, developed, and managed company brand and product marketing content for retail, digital consumer, partner and stakeholder audiences through multi-disciplinary channels, including digital, social, print, and event marketing. Strategically aligned messaging through with launch of a branded blog and social media pages, created content for product launches, seasonal promotions, and special events. Adapted and managed messaging strategy against measurable social media metrics. Led content creation as integral member of Creative Team and in support of client customer service, pre-press and production teams. Collaborated on planning and development of visual media such as consumer website, online retailer portal, product catalogs, in-store collateral, and tradeshow materials.

Develop marketing content and direct strategic deployment of branded messaging through various digital, social media, and traditional marketing channels. Manage messaging strategy against measurable social media platforms. Direct, edit, write and promote branded client blog. Develop creative content strategy in collaboration with visual media resources, including graphic design, web development and printed marketing collateral.

Blogger, copywriter, strategic marketing & communications, brand messaging, Web content development, email marketing, social media strategy & coordination , project management

Develop and manage social media strategies and create web content that optimizes inbound marketing strategies for an internet-based stationery company.

Lead the development and delivery of strategic employee communication projects across key human resource disciplines for a wide range of client organizations. Educated employees about correlation between their individual job performance and business results, as well as the personal financial effect of individual benefit plan enrollment decisions. Integral player on multi-functional client teams consisting of benefit plan specialists, HR managers, executive leadership and other stakeholders.

Initiated consistent, high-quality, strategic communication planning for a wide variety of corporate HR programs, including:- Launch of internal learning organization-Implementation of new Web-based, 360-degree leadership performance feedback process-Ongoing evaluation of leadership communication effectiveness

Spearheaded employee communication and training for clients of a global human resources firm. Work included HR service center training programs, 401(k) enrollments campaings, compensation communication and other benefit plan program communications.

Responsible for development and delivery of client marketing materials for mutual fund products and asset management programs. Streamlined $500K literature fulfullment and services and shareholder proxy voting communications.