Advises growth-stage companies on corporate and product marketing strategies and execution to help accelerate business growth.

The American School of Dubai's cultural exploration program Researched and orchestrated customized educational and cultural programs across the UAE for participants from 60+ countries.  Created and published pre/post program reports.  Navigated ambiguous and constantly changing bureaucracies to organize and deliver events.

 Evaluated market characteristics and industry challenges to identify new business opportunities. Developed targeted marketing strategies for acquiring new b2b accounts.  Executed multiple tactics including identifying leads, engaging and qualifying contacts, presenting capabilities, scoping projects, and writing proposals.

Nerac is a research and advisory services firm spun off from NASABenchmarked current practices in open innovation by conducting an online survey of nearly 600 companies around the world. Published findings via a white paper and presented results in a roundtable discussion among key accounts and thought leaders. Analyzed market and competitive landscapes to support clients’ market entry, expansion, and positioning strategies. Defined new suite of advisory services targeting 2,000 clients across six market segments. Developed marketing messages for on- and off-line launch deliverables. Conceptualized technology scouting model to partner with (Fortune 500) R&D organizations, generating new revenue for Nerac and expediting product development roadmaps for clients. Defined goals, planned agenda, recruited guest speakers and attendees, and project managed all marketing materials (pre, during, and post-event) for an executive workshop. Served as a keynote speaker. Developed business across US and Canada, identifying opportunities for growing business and for establishing new working relationships. Scoped projects and negotiated contracts in excess of $250,000 in less than 6 months.

 Provided strategic marketing consulting services to mid-sized companies and agencies primarily in the technology, manufacturing, professional services and health care industries. Conducted brand benchmark study for a global engineering, procurement, and construction business. Deliverables included employee interviews and surveys, competitor analysis and market assessment. Findings outlined the key brand elements, short and long-term recommendations for repositioning brand, and an employee communications plan. Delivered brand benchmark study for an advertising agency. Study entailed surveying employees to understand perceived strengths, weaknesses, differentiators, and other brand attributes.

 Led marketing strategy and planning teams, guiding the development of strategic marketing deliverables. Served as a strategic head of firm - presenting capabilities, scoping projects, negotiating contracts, managing client relationships and expectations, conducting research and analysis, crafting marketing plans and strategies, etc. Delivered strategic engagements on-time and on-budget, representing over $1.5mn in annual revenue (primary and secondary research, marketing plans, brand strategies, messaging frameworks, customer segmentation studies, competitive analysis, and media plans). Managed team of researchers, copywriters, project managers, and strategists, including both in-house and virtual resources across the U.S.

 Product managed systems management and online support products from concept phase through launch. Product base consisted of over 2,000 customers, both domestic and international. Developed and maintained product marketing strategies. Conducted primary and secondary research, led focus groups, analyzed target markets, monitored competitive offerings, identified differentiating messages and crafted value propositions. Collaborated with engineering, sales, finance, customer care, training, and internal communications teams to develop product requirement documents and provide marketing support for product enhancements, strategic third-party relationships, and other initiatives. Built and implemented all marketing and communication campaign assets, including sales collateral, digital content, outbound emails, trade shows, client education programs, and customer success stories.