Kristy Woolbright Email & Phone Number

Atlanta, GA, US

• Partner with sales to meet or exceed quarterly revenue goals through incremental upsells and increased product adoption across independent agencies and select in-house brands
• Ensure customer success by advising clients on the best products to achieve their goals, optimal campaign setup, deal strategy and troubleshooting as needed
• Develop and present client QBRs that provide thoughtful insights and actionable recommendations; leverage data to support sales goals and set the stage for product and budget upsells that align client and company goals
• Support growth of key preferred partnerships by monitoring pacing, analyzing performance, reporting year-over-year changes to identify and address challenges and opportunities to keep growth on target
• Manage and mentor Partner Managers, conduct bi-annual performance reviews, and set development goals
• Help on-board new Partner Managers through development of training materials and running training sessions

Atlanta Metropolitan Area

Atlanta, Georgia

• Support user acquisition for The Weather Channel, Storm Radar and Weather Underground apps and websites
• Develop and execute integrated, strategic media plans for owned, operated and paid media channels
• Lead branding, engagement and social media efforts for Watson Advertising, B2B division of The Weather Channel
• Manage vendor partnerships including ongoing training on new features, discovery on new tools, onboarding and creating and documenting processes for tools used by the team

Atlanta, GA

• Develop and maintain client relationship post-sale by serving as the main point of contact for day-to-day communications
• Help grow incremental and renewed business with dependable customer service, clear communication and can-do attitude
• Develop and implement processes for internal communication between account management, sales, optimization and trafficking teams to make workflow more efficient
• Coordinate with operations team to ensure successful campaign setup and launch
• Responsible for processing IOs, generating pixels, working with research team to setup studies and making sure that trafficking and optimization teams are informed of any relevant details pertaining to the campaign
• Monitor campaigns on an ongoing basis to make sure that client goals are being met, including identifying areas for improvement and working with optimization team to make necessary changes

Atlanta, GA

Greater Atlanta Area

• Manage publisher certification process end-to-end including gathering publisher’s creative and technical specs, generating test tags, QA testing and data comparison
• Effectively manage up to 55 certification projects at a time for in-stream, flash and HTML5 products
• Ensure that all certifications are delivered within SLA to aid in timely campaign launches and help support sales efforts
• Work with Sizmek support and publisher technical team to resolve any issues that arise during certification
• Help maintain and update certification database of over 9,000 certifications
• Establish and enhance operational relationships with top publishers including NBC, Hulu, ESPN and ABC

United States

• Manage and coordinate social brand presence across multiple social channels including Facebook, Twitter, YouTube, Pinterest, Instagram and Foursquare
• Build and refine content strategy
• Produce monthly content calendars
• Plan and manage Facebook media buys to ensure that deliverables are met on time and on budget
• Work closely with digital media team to ensure maximum effectiveness of integrated media plan
• Conduct sentiment and data analysis

Daily responsibilities include managing the content calendar, creating copy for social initiatives, assisting in monthly analytics reporting and monitoring social channels for Verizon.

• Create content for and moderate a variety of social media channels and conduct research for leading brands like Snickers Ice Cream, Food Lion, Bloom, Perkin’s Restaurants, Marie Callenders, Van Gogh Vodka and Reese’s
• Conduct social media audits/competitive analyses
• Produce and distribute content in various social networking communities
• Maintain and grow relationships within social networks and prepare reporting documents

• Conduct research
• Provide administrative support for CEO.
• Guide social media strategy and generate content

Design covers for print-on-demand books.The UGA Press currently publishes 75-85 new books a year and has 1000 titles in print.