Working with the the Abu Dhabi government under the Department of Municipalities and Transport as a Graphic Designer. Responsible for presentation design, branding, reports and brochures.

● Founded the B2B segment for Arun Gems in Abu Dhabi, introducing our family's global diamond and precious stone business to the local market.● Spearheaded our sales strategy by forming partnerships with some of the largest retail players like significantly expanding our market presence in the UAE.● Actively participated in global exhibitions and events like Hong Kong International Jewellery Show, effectively raising Arun Gems' profile and attracting new business opportunities… Show more ● Founded the B2B segment for Arun Gems in Abu Dhabi, introducing our family's global diamond and precious stone business to the local market.● Spearheaded our sales strategy by forming partnerships with some of the largest retail players like significantly expanding our market presence in the UAE.● Actively participated in global exhibitions and events like Hong Kong International Jewellery Show, effectively raising Arun Gems' profile and attracting new business opportunities across different market like China, USA and India Show less

● Increased social content engagement and followers by 30% by simplifying brand communication material including the logo, website, iconography, colour palette and typography.● Increased brand traction and app users by 20% by leading 2 successful marketing campaigns including ideation, research, execution and impact analysis.● Strategized and led an exclusive investor and financial institutions only conference (AQUMON investment Summit) by designing the communication material including… Show more ● Increased social content engagement and followers by 30% by simplifying brand communication material including the logo, website, iconography, colour palette and typography.● Increased brand traction and app users by 20% by leading 2 successful marketing campaigns including ideation, research, execution and impact analysis.● Strategized and led an exclusive investor and financial institutions only conference (AQUMON investment Summit) by designing the communication material including presentation decks, brochures and invites.● Managed a team of 4 helping them reach their full potential with one becoming a full-time junior designer.● Supported the CEO in pitch decks and content management for funding rounds. Show less

● Increased social-media followers strengthening brand communication through targeted content.● Reduced costs for photoshoots by by executing 6 multi-channel advertising campaigns.● Managed the website, strategically determining the timing for campaign launches and tracking their impact.

● Increased Chinese New Year sales to over 3000 boxes● Generated 6 new B2B leads and converted 4 including Tiffany & Co. for their seasonal gifting.● Increased customer footfall by 26% and online views by 12% by photographing and cataloguing 150+ products.● Reduced costs by 30% by building and managing a database of 9 Chinese vendors to create an efficient supply chain.● Strengthened brand presence by curating customer experiences through window placements of new products.

● Increased revenues by USD 350K by signing up 7+ new customers including traders and jewellers. Leveraging my cultural and linguistic expertise, I secured and maintained these relationships.● Expanded the client base by 10% despite the turbulent environment in Hong Kong during protests.● Saved 60+ annual labour hours by streamlining our accounting system and digitising it with Tally software.

I designed their annual report which included graphics and layout specific to their requirements.

While working with Access Alts Asia, I was responsible for their renewed brand identity to establish themselves in the niche market as well as the promotional material for their event held in New York City.

A sponsored studio class, where I worked with a team of students to research and develop concepts for making YouTube (and video watching) more interactive.

A sponsored studio class, where I worked with a team of students to develop ideas for tourism promotion in Savannah

Developed ideas and moodboards for the website along with other administrative work around the office.