Kritika Modi Email & Phone Number

Bengaluru, Karnataka, India

Delhi, India

ASM Understudy (Gujarat):• Responsible for business, stakeholder, channel partner and team management for a ~3Cr business• Led the NPD for onion oil and was the first to complete both distribution and volume in the country• Achieved a 65% increase in field force productivity and 33% growth in the foods portfolio in Surat• Planned and executed a 22% growth in the loyalty program outlets while ensuring proper phasingRural Sales Stint (Lucknow):• Led a team of 6 PSRs &… Show more ASM Understudy (Gujarat):• Responsible for business, stakeholder, channel partner and team management for a ~3Cr business• Led the NPD for onion oil and was the first to complete both distribution and volume in the country• Achieved a 65% increase in field force productivity and 33% growth in the foods portfolio in Surat• Planned and executed a 22% growth in the loyalty program outlets while ensuring proper phasingRural Sales Stint (Lucknow):• Led a team of 6 PSRs & 5 VSRs in the stockist channel covering across 57 towns surrounding Lucknow• Achieved ever highest volume of soya in Lucknow, 9KL in Nov 2022, growth of 160% over last year• Drove range selling to reduce single brand dependency & achieved a 20% growth in BPD in a month• Organised a field force training session and created a working sheet to help them track their KPIsUrban Sales Stint (Delhi):• Successfully led and managed a team of 26 DSRs catering to 5000+ outlets in the South Delhi area• Benchmarked PDAs with FMCGs like HUL and created a DSR newsletter with incentives and schemesMarketing Stint (Set Wet):• Identified emerging formats in hair styling using global and digital trends and category understanding• Designed a quick concept to launch model to reduce the lead time in launching new innovations• Identified and onboarded 2P and 3P manufacturing and packaging vendors with sample procurement• Devised the best suited e-com model for quick launches and test and learn products at a lower cost Show less

• Performed an active role in procurement & inventory management in the M.A.R.T. • Focused on valuation, sales & customer experience management and merchandising

• Coordinated with research agencies and multiple internal stakeholders to set up in-depth interviews of 45+ consumers• Designed 50+ communication strategies, activation campaigns and new products on the basis of problem identification• Formulated strategies to solidify brand positioning and increase average consumption to enhance sales in Bangladesh • Benchmarked best practices across multiple industries using case analysis for maintaining brand relevance in the long run

• Formulated the strategy for establishing B2B associations in 100+ schools & colleges• Developed a pitch deck for a 25L seed funding round by NIDHI-SSS (DoS, GoI)• Improved the website landing page conversion rate by 60% via changes in UI design

• Compiled a report on pollution status of water resources for 19 Indian States• Authored report to be published by the NGO for promoting water literacy in India

Gurgaon, India

• Drafted letters of credit and bank acceptance letters for the raw material imports• Calculated the budget variance to compare the forecasted sales and actual sales

New Delhi Area, India

• Analysed and updated the provisional debt status of the loans taken by a company• Procured the Bill of Entries from the stakeholders and tabulated the transactions

Master Of Business Administration - Mba

Bachelor'S Degree, Business Economics

Activities and Societies: Member of the Quiz Society | Member of International Business Council | Class Representative | Participated.

Education record