Kriti Kansal Email & Phone Number

Dubai, Ae

Dubai, Dubai, Ae

• Leading the brand relationship management through the cycle of vetting, negotiating, onboarding and retention.• Led the launch of Nuwa, Only Ethikal's private label of lab grown diamonds’ fine jewellery and working towards increasing the catalogue to 200+ pieces.• Responsible for utilizing Shopify to improve the discovery of the products.

New York, Us

• Led and managed the product delivery for Abu Dhabi based govt. entity TAMM Dashboard chapter (Web and app).• Responsible for revamp of central document management along with crucial functionalities of TAMM such as wallet, action required, notifications, calendar, support cases and services.Worked for the product checklist and support in operating model which has been crucial post TAMM 2.0 program.• Led and managed the product delivery for CX platforms (Web & App) for Saudi based govt. entity which included revamping of 40+ services including payments.• Worked on 20+ RFPs from delivery and product management perspective.

Dubai, Ae

• Owned the prioritization and process improvement for product under the OKR model• Lead and managed the team of 7 Product Managers across swimlanes of category, pre-order and post-order for Ounass

Dubai, Ae

• Owning and leading Checkout and Post-purchase squad to increase gross to net, reduce funnel drop-offs and increase NPS.• Leading the squad for enhancing the customer experience across the digital platforms for the biggest omni-channel sales event of the year.• Rebuilding the apps for 8 brands across 5 territories to achieve faster load times, continuous & faster deployment and common codebase across iOS and Android.

Dubai, Ae

• Led a team of two product managers responsible for defining and delivering features, brands and territories keeping user experience and site performance at heart. • Led integration of a new Order Management System to improvise on delivery promises to users based on inventory availability across all channels.• Managed end to end integration of payments and payment related promotions.• Launched Same Day Delivery proposition in Dubai to boost customer experience keeping bottom line intact.

Dubai, Ae

• Launched Home Box – Worked with 7 cross-functional teams from product conception through launch.• Launched Landmark group’s Fashion brand Iconic under Splash’s umbrella. Worked with various internal and external stakeholders for defining, prioritizing, delivering on time, cost and quality.• Integrated seamless experience for the E-commerce users to schedule their furniture delivery keeping brand proposition intact and improvised on existing user journey.• Launched closed e-wallet My Credit for GCC and India which led to improvement in customer experience across both forward and backward user journey.• Launched region's first Apple pass (Wallet) for omni-channel Click & Collect feature.• Reduced cost by optimizing and automating the verification of the cash on delivery orders.• Increased customer experience by providing brand specific experience to the customer on the Centrepoint website. • Overlooked a team of 4 product managers for prioritizing and delivering on brands digital initiatives.

Dubai, Ae

• Launched the first ever Student Discount Card iPad application for ICONIC resulting in increased business and loyalty from this segment of customers.• Launched the mobile responsive websites for CENTREPOINT and MAX INDIA resulting in 15% reduction in bounce rate and 10% increase in time spent on the websites. Ensured the alignment of brand's portal content with more than 30 seasonal launches, campaigns and CSR projects.• Launched and managed the end to end process for online registrations, shortlisting and voting for Home Centre Room Makeover Contest resulting in more than 60 thousand entries and 85 thousand votes.• Initiated and Improvised on the Product Upload process for HOME CENTRE and HOME BOX resulting in bulk upload of products onto the respective websites instead of manual uploading through the CMS Panel.• Managed digital marketing activities such as email marketing, online registration and live streaming for EXIT-21 and BRAVE NEW WORLD, seasons of SPLASH Fashion shows conducted in 2014 and 2015.• Worked closely with the group’s retail brands (Splash, Babyshop, Max, Centrepoint, Home Box, Home Centre, Shoemart, Shoexpress, Emax) on developing digital strategy and initiatives in order to help increase traffic, average time on site, conversion rate, average basket size; reduce bounce rate.

Mumbai , Maharashtra, In

• Responsible for developing, maintaining and marketing the SME Toolkit which is a joint project between ICICI Bank and IFC (international Finance Corporation), a member of the World Bank Group.• Managed the end to end social media strategy for the portal.• Tie-ups for developing and enriching the existing content on the Toolkit.Projects:• Complete re-design of the Toolkit.• Initiated, Developed and Maintained the Social Media strategy across platforms like LinkedIn, Facebook etc.• Initiated dialogues with internal stakeholders and external vendors to provide value added services and white-labelled solutions.

Kolkata, West Bengal, In

• Responsible for developing the brand strategy including digital strategy involving launching offline and online marketing campaigns through various channels like SMS, social media, emails and work-site marketing. • Responsible for achieving revenue targets as well as identifying and growing the business through in-person meetings and sales presentations.• Partnering and liaising with external agencies for the development and maintenance of online health insurance portal and corporate portal including integration with the payment gateway.Projects - • Website re-design along with payment gateway integration.• Developed End-to-end process for content management of the site.• Initiated, Developed and Maintained the social media strategy across platforms.

Singapore, Sg

• Managing social media activity and networking tasks to ensure consistent corporate identity for OCBC Cycle Singapore 2011, an annual cycling event sponsored by OCBC Bank• Liaising with agencies in the development and management of the online marketing campaigns• Managing the content of the website along with the responsibility to communicate with the participants

Mumbai, Maharashtra, In

Market Research for the Alternate Channels of Axis BankProject Scope: To ascertain the customer perception about the Alternate Channels of Axis Bank• Conducted a pan India market research of sample size 1500, to study customer perception about the alternate channels (ATM, Internet, Mobile) of Axis Bank & designed positioning strategy for upcoming mobile banking products

Project 1: Assessment of the impact of Deepshikha, a rural adolescent girl’s life skills programme, on ‘Gender-in-Development’• Interacted with stakeholders to understand the issues at village and block levels; furnished recommendations for pan India implementation• Recommendations accepted by the management of UNICEF and implemented at village levelProject 2: Development of a pan India replicable market model on Menstrual Hygiene Management• Administered a market survey, sample size 200 , across 22 villages to assess the market potential and financial feasibility of the project; suggested a nationwide scalable marketing model

Pgdm, Marketing

B.Tech, Information And Communication Technology

Hsc