Kritika Rehan Email & Phone Number

- leading product led traffic growth via organic and Reengagement channels

Gurugram, Haryana, India

Gurgaon, India

• Led the Product Management & Marketing function of the B2C e-commerce portal deobazaar.com, executing digital campaigns from end-to-end ensuring Customer Acquisition & Customer Retention• Brief and Review content for Website, Social Media, Banners, Mailers and other marketing communication channels• Worked directly with the CEO in formulation & execution of Business & Marketing Strategy based on Customer Insights and business metrics from Analytics, 3rd party tools ( ex. Hotjar ), Internal data & Customer Feedbacks• Worked with the design team to improve the UI/UX through A/B testing, substantially reducing drop rates and increasing the campaign ROI• Improved Brand Presence and created additional channels for revenue by targeting focussed customer segments • Increased Customer Engagement, impacting revenue by ~25% in 4 months through Cross Selling and Upselling campaigns on the platform• Managed end to end backward and forward supply chain dealing with over 30 vendors and 3 delivery partners

India

• Project Management for end-to-end implementation for e-office in GST Department - drafted RFP, User Requirement, handled Evaluation Committees & Change Requests, UAT & planned training sessions for the end user• Planned & conducted tax audits for 120+ MSMEs (with turnover <600 cr) across 5+ industries including Textile & clothing, FMCG, Pharma, Manufacturing & Banking in 3 years• Recovered INR ~ 400 cr of dues by conducting end to end audit process from analysis, observation and deliberations o Understood complete business value chain from both physical and transactional perspectives o Scrutinized financial records including Balance Sheets, Profit & Loss Account, Ledgers and verified statutory return followed by audit observations and discussions o Verified tax credit availed, sale & purchase invoices, registers and procedural compliance as per Company Act, 2013 and Indian tax laws• Rewarded by the Commissioner of Central Tax for one of the biggest tax recoveries worth INR 12 Cr

Gurgaon, India

• Worked to migrate data for DHL from legacy system to new SAP ERP by programming end to end software for converting XML files to EDI (Electronic Data Interchange) files for EMEA region• Worked with Pre-Sales team to draft proposed solution response to the RFPs raised by the customer• Led a team of 3 programmers for mapping business requirements in the code by coordinating with client’s business analysts and other senior management• Youngest in the team to deliver knowledge transfer and training sessions on Logistics domain for the team• Won appreciation award for project with DHL for showing quick learning and application skills in project execution• Managed end-to-end customer support for a US based MRO client; resolved customer tickets while working on Hybris Tool

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Electrical And Electronics Engineering, 74.67 %

Activities and Societies: Head, Dramatics Club, D.C.R.U.S.T [2012-2013] Head- Coordinator dramatics events (4) for the annual college fest.

12Th, Pcm

10Th, 95.4%

Activities and Societies: Won First Prize in National Level Group Song Competition in Hindi and Sanskrit Categories – Awarded by Shri.