Kriti Shreya Singh
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Kriti Shreya Singh Email & Phone Number

Account Manager, LCS, Northern Europe at Google
Location: County Dublin, Ireland 12 work roles 3 schools
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Role
Account Manager, LCS, Northern Europe
Location
County Dublin, Ireland
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Kriti Shreya Singh is listed as Account Manager, LCS, Northern Europe at Google, a with 315106 employees, based in County Dublin, Ireland. AeroLeads shows a matched LinkedIn profile for Kriti Shreya Singh.

Kriti Shreya Singh previously worked as Client Leadership Manager at Dentsu and Display Planning Manager at Dentsu. Kriti Shreya Singh holds Master Of Science - Ms, Digital Marketing from Ucd Michael Smurfit Graduate Business School.

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About Kriti Shreya Singh

I truly believe that there is always something new to learn, and with digital media's rapid pace, there is no bound to how much you can learn every day. Throughout my college years, the one thing that I have realised is that you learn the most through discussions- when you get to know and understand people's perspectives. I enjoy collaborating with people, because that enables me to refine my strategies. With the plethora of data sets available in today's marketing and business world, my perpetual curiosity activates the analytical part of my brain as I strive to understand why the various tactics are performing above or below expectations, in order to optimise campaigns and maximise ROI.A full time job in banking and a few marketing, data analytics and consulting internships later, today,I can say with utmost pride and happiness, that there is rarely ever a dull moment in my workday, and I like it that way.This is just close to the beginning of a long road ahead, because like Professor Kotler said, "Marketing is a race without any finishing line."

Listed skills include Leadership, Social Media, Mailchimp, Microsoft Powerpoint, and 18 others.

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Google
Google
Account Manager, LCS, Northern Europe
County Dublin, Ireland
Website
Employees
315106
AeroLeads page
12 roles

Kriti Shreya Singh work experience

A career timeline built from the work history available for this profile.

Account Manager, Lcs, Northern Europe

County Dublin, Ireland

Client Leadership Manager

Ireland

Display Planning Manager

Dublin, County Dublin, Ireland

► Planning and optimising programmatic strategies for Display, Video, YouTube & Audio campaigns.► Developing and implementing display advertising strategies to drive brand awareness, website traffic, and customer acquisition for a wide portfolio of clients across EMEA, LATAM & APAC markets.► Managing the planning, buying, and optimization of display advertising campaigns across multiple channels and platforms, including Google Display Network, and programmatic ad networks.► Analyzing campaign performance data on a regular basis to identify trends, opportunities, and areas for improvement, and developing and implementing optimization strategies to maximize ROI.► Staying up-to-date with the latest trends and best practices in display advertising, including emerging ad formats, targeting techniques, and measurement tools, and proactively identifying new opportunities to improve campaign performance and drive business growth via cross-selling and up-selling.

Feb 2023 - Sep 2024

Senior Display Planning Executive

Dublin, County Dublin, Ireland

Jul 2022 - Feb 2023

Display Planning Executive

Dublin, County Dublin, Ireland

Jul 2021 - Jul 2022

Social Media Marketing Executive

Dublin, County Dublin, Ireland

►Created content and copy for LinkedIn, Facebook, Twitter and Instagram for event marketing.►Designed content calendar & experimented with content, ad copy formats & posting schedules.►Analyzed performance metrics and KPIs across platforms to draw insights for improved performance.

Dec 2020 - Dec 2021

Data Analyst

County Dublin, Ireland

► Launched Enactus Consulting Group in order to create a global network for aspiring consultants and give new incomers a peek into the management consulting world. ► Consulting Irish start-ups to solve their business needs related to marketing, finance, and other domains.

Oct 2020 - Jul 2021

Marketing Intern

County Dublin, Ireland

► Evaluation of shipping and pricing strategy.► Conducting analytical research on consumer insights.► Suggesting business opportunities and viable income streams.► Identifying and mapping business strengths and customer needs.► Formulating market development and penetration execution strategy.► Proposing strategies to increase social media reach and engagement.► Liasing with influencers as a strategy to promote awareness around sustainable living.► Recommending promotional & collaboration strategies for increasing brand awareness.► Devising paid social media and google ads brand awareness and activation campaigns.

Mar 2021 - Jun 2021

Analyst, Bank And Country Risk Management

Mumbai

► Steered risk analysis for 8 countries and 40+ banks.► Used excel models for data analysis to derive credit ratings.► Conducted quantitative & qualitative analysis to suggest deviations from model ratings.► Led negotiation of deals with various teams to set and alter credit and settlement limits. ► Formulated rating rationale reports & presentations to advocate optimal business volume.► Drove indirect country risk analysis for 5 quarters for regulatory provisioning requirement.► Initiated & undertook compilation of bank exposure reports for sharing with management.

May 2019 - Jul 2020

Social Media Content Creator

Bathnbliss

India

► Increased follower base by 400% to 800. ► Conducted in-depth hashtags research to increase brand reach.► Performed research on current benchmark trends and audience preferences.► Designed and implemented social media strategies to align with business goals.► Increased reach outside network to 70% through the use of appropriate hashtags.► Communicated with followers, responded to queries and monitored customer reviews.► Generated, edited, published and shared engaging content for Facebook and Instagram. ► Helped finalise advertising budget distribution for brand building & activation campaigns.► Monitored SEO, web traffic metrics and analysed social media metrics for future planning.► Devised & implemented ways to increase brand awareness (paid promotions & giveaways).

Sep 2018 - Sep 2019

Summer Intern

Mumbai Area, India

► Received Pre-Placement Offer to work full-time with the Bank.► Researched existence of inter-linkages between different industries.► Examined 20 industries & 3 macroeconomic parameters in current & lag periods.► Analysed current & lag period impact of selected industry variables on India’s GDP.► Used Excel & SPSS to develop model to analyse impact of growth in 1 industry on others.► Promoted relevance of model in predicting industry outcomes and reducing lending risks.

Apr 2018 - May 2018

Management Trainee

India

► Enabled clients to upload question papers online securely.► Distributed question papers in encrypted form to test takers.► Allowed clients access to various real time reports and other data.► Oversaw the proper management and conduct of 8 online examinations.► Provided clients with subject matter experts to aid in exam preparations.► Conducted risk analysis and on spot application of judgement initiative to solve unpredictable problems.► Automated manual processes such as candidate validation, data verification, assigning test centres, issuing admit cards and other administrative work.

Dec 2013 - Jan 2014
3 education records

Kriti Shreya Singh education

Master Of Science - Ms, Digital Marketing

Activities and Societies: Student Consultant at Fiverr || Data Analyst at UCD Enactus Consulting Group || Student Social Media Marketing.

Master Of Business Administration - Mba, 2:1

Activities and Societies: Student Representative, Council for Student Affairs || Executive Member, Alumni and International Relations.

Bachelor Of Arts - Ba, Economics, 80%

Ramjas College, University Of Delhi

Activities and Societies: Member of The Economics Society 2013-16► Principles of Economics || Mathematical Methods for Economics- I & II.

FAQ

Frequently asked questions about Kriti Shreya Singh

Quick answers generated from the profile data available on this page.

What company does Kriti Shreya Singh work for?

Kriti Shreya Singh works for Google.

What is Kriti Shreya Singh's role at Google?

Kriti Shreya Singh is listed as Account Manager, LCS, Northern Europe at Google.

Where is Kriti Shreya Singh based?

Kriti Shreya Singh is based in County Dublin, Ireland while working with Google.

What companies has Kriti Shreya Singh worked for?

Kriti Shreya Singh has worked for Google, Dentsu, Titan Experience, Enactus Consulting Group, and Narcissips.

How can I contact Kriti Shreya Singh?

You can use AeroLeads to view verified contact signals for Kriti Shreya Singh at Google, including work email, phone, and LinkedIn data when available.

What schools did Kriti Shreya Singh attend?

Kriti Shreya Singh holds Master Of Science - Ms, Digital Marketing from Ucd Michael Smurfit Graduate Business School.

What skills is Kriti Shreya Singh known for?

Kriti Shreya Singh is listed with skills including Leadership, Social Media, Mailchimp, Microsoft Powerpoint, Market Research, Digital Marketing, B2B Marketing, and Omni Channel Marketing.

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