Kriti Shreya Singh Email & Phone Number
Who is Kriti Shreya Singh? Overview
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Kriti Shreya Singh is listed as Account Manager, LCS, Northern Europe at Google, a with 315106 employees, based in County Dublin, Ireland. AeroLeads shows a matched LinkedIn profile for Kriti Shreya Singh.
Kriti Shreya Singh previously worked as Client Leadership Manager at Dentsu and Display Planning Manager at Dentsu. Kriti Shreya Singh holds Master Of Science - Ms, Digital Marketing from Ucd Michael Smurfit Graduate Business School.
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About Kriti Shreya Singh
I truly believe that there is always something new to learn, and with digital media's rapid pace, there is no bound to how much you can learn every day. Throughout my college years, the one thing that I have realised is that you learn the most through discussions- when you get to know and understand people's perspectives. I enjoy collaborating with people, because that enables me to refine my strategies. With the plethora of data sets available in today's marketing and business world, my perpetual curiosity activates the analytical part of my brain as I strive to understand why the various tactics are performing above or below expectations, in order to optimise campaigns and maximise ROI.A full time job in banking and a few marketing, data analytics and consulting internships later, today,I can say with utmost pride and happiness, that there is rarely ever a dull moment in my workday, and I like it that way.This is just close to the beginning of a long road ahead, because like Professor Kotler said, "Marketing is a race without any finishing line."
Listed skills include Leadership, Social Media, Mailchimp, Microsoft Powerpoint, and 18 others.
Kriti Shreya Singh's current company
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Kriti Shreya Singh work experience
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Client Leadership Manager
Display Planning Manager
► Planning and optimising programmatic strategies for Display, Video, YouTube & Audio campaigns.► Developing and implementing display advertising strategies to drive brand awareness, website traffic, and customer acquisition for a wide portfolio of clients across EMEA, LATAM & APAC markets.► Managing the planning, buying, and optimization of display advertising campaigns across multiple channels and platforms, including Google Display Network, and programmatic ad networks.► Analyzing campaign performance data on a regular basis to identify trends, opportunities, and areas for improvement, and developing and implementing optimization strategies to maximize ROI.► Staying up-to-date with the latest trends and best practices in display advertising, including emerging ad formats, targeting techniques, and measurement tools, and proactively identifying new opportunities to improve campaign performance and drive business growth via cross-selling and up-selling.
Senior Display Planning Executive
Display Planning Executive
Social Media Marketing Executive
►Created content and copy for LinkedIn, Facebook, Twitter and Instagram for event marketing.►Designed content calendar & experimented with content, ad copy formats & posting schedules.►Analyzed performance metrics and KPIs across platforms to draw insights for improved performance.
Data Analyst
► Launched Enactus Consulting Group in order to create a global network for aspiring consultants and give new incomers a peek into the management consulting world. ► Consulting Irish start-ups to solve their business needs related to marketing, finance, and other domains.
Marketing Intern
► Evaluation of shipping and pricing strategy.► Conducting analytical research on consumer insights.► Suggesting business opportunities and viable income streams.► Identifying and mapping business strengths and customer needs.► Formulating market development and penetration execution strategy.► Proposing strategies to increase social media reach and engagement.► Liasing with influencers as a strategy to promote awareness around sustainable living.► Recommending promotional & collaboration strategies for increasing brand awareness.► Devising paid social media and google ads brand awareness and activation campaigns.
Analyst, Bank And Country Risk Management
► Steered risk analysis for 8 countries and 40+ banks.► Used excel models for data analysis to derive credit ratings.► Conducted quantitative & qualitative analysis to suggest deviations from model ratings.► Led negotiation of deals with various teams to set and alter credit and settlement limits. ► Formulated rating rationale reports & presentations to advocate optimal business volume.► Drove indirect country risk analysis for 5 quarters for regulatory provisioning requirement.► Initiated & undertook compilation of bank exposure reports for sharing with management.
Social Media Content Creator
► Increased follower base by 400% to 800. ► Conducted in-depth hashtags research to increase brand reach.► Performed research on current benchmark trends and audience preferences.► Designed and implemented social media strategies to align with business goals.► Increased reach outside network to 70% through the use of appropriate hashtags.► Communicated with followers, responded to queries and monitored customer reviews.► Generated, edited, published and shared engaging content for Facebook and Instagram. ► Helped finalise advertising budget distribution for brand building & activation campaigns.► Monitored SEO, web traffic metrics and analysed social media metrics for future planning.► Devised & implemented ways to increase brand awareness (paid promotions & giveaways).
Summer Intern
► Received Pre-Placement Offer to work full-time with the Bank.► Researched existence of inter-linkages between different industries.► Examined 20 industries & 3 macroeconomic parameters in current & lag periods.► Analysed current & lag period impact of selected industry variables on India’s GDP.► Used Excel & SPSS to develop model to analyse impact of growth in 1 industry on others.► Promoted relevance of model in predicting industry outcomes and reducing lending risks.
Management Trainee
► Enabled clients to upload question papers online securely.► Distributed question papers in encrypted form to test takers.► Allowed clients access to various real time reports and other data.► Oversaw the proper management and conduct of 8 online examinations.► Provided clients with subject matter experts to aid in exam preparations.► Conducted risk analysis and on spot application of judgement initiative to solve unpredictable problems.► Automated manual processes such as candidate validation, data verification, assigning test centres, issuing admit cards and other administrative work.
Kriti Shreya Singh education
Master Of Science - Ms, Digital Marketing
Master Of Business Administration - Mba, 2:1
Bachelor Of Arts - Ba, Economics, 80%
Frequently asked questions about Kriti Shreya Singh
Quick answers generated from the profile data available on this page.
What company does Kriti Shreya Singh work for?
Kriti Shreya Singh works for Google.
What is Kriti Shreya Singh's role at Google?
Kriti Shreya Singh is listed as Account Manager, LCS, Northern Europe at Google.
Where is Kriti Shreya Singh based?
Kriti Shreya Singh is based in County Dublin, Ireland while working with Google.
What companies has Kriti Shreya Singh worked for?
Kriti Shreya Singh has worked for Google, Dentsu, Titan Experience, Enactus Consulting Group, and Narcissips.
How can I contact Kriti Shreya Singh?
You can use AeroLeads to view verified contact signals for Kriti Shreya Singh at Google, including work email, phone, and LinkedIn data when available.
What schools did Kriti Shreya Singh attend?
Kriti Shreya Singh holds Master Of Science - Ms, Digital Marketing from Ucd Michael Smurfit Graduate Business School.
What skills is Kriti Shreya Singh known for?
Kriti Shreya Singh is listed with skills including Leadership, Social Media, Mailchimp, Microsoft Powerpoint, Market Research, Digital Marketing, B2B Marketing, and Omni Channel Marketing.
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