A project by Ministry of Road Transport and Highways with IIT Delhi and Foresight Society- aimed at elevating the health and lifestyle of truck drivers in India. As the lead brand strategist, I am honoured to be working on end-to-end branding, communication and marketing.

I am thrilled to share insights into a significant project where I played a pivotal role in revamping and re-strategising the digital presence and overall marketing strategy for The Modern School ECNCR-Delhi.- Achieved 70% growth in social media followers and engagement.- Successfully improved the school's brand image, leading to positive feedback and increased - community involvement.- Mentored and trained a remote team of 25 people to work together on this project. Key Contributions:1. Website Strategy & Redesign: Spearheaded the strategic overhaul of the school's website, ensuring a user-friendly interface and engaging content that resonated with the target audience.2. Social Media Enhancement: Implemented a dynamic social media strategy to amplify the school's online presence, connecting with the community and fostering engagement.3. Brand Image Enhancement: Initiated measures to enhance the school's brand image in the public eye, ensuring a positive perception through targeted communication and branding initiatives.4. Comprehensive Marketing Campaigns: Orchestrated end-to-end marketing campaigns that seamlessly integrated online and offline channels for maximum impact.5. On-Ground Implementation: Ensured the successful implementation of marketing strategies through on-ground initiatives, events, and partnerships.If you would like to delve deeper into the details of this project or discuss how these strategies could be applied to your organisation, I am open to connecting and sharing more insights.

Building a co-dependant community of creatives, students and freelancers in India. We also manage and curate design and marketing goals of different brands of all sizes and shapes. Aiming to build a comprehensive ed-tech platform for those who belong to the gig economy.

I am excited to highlight my role in shaping the strategic direction for two distinct brands within Design Virtuoso, a leading design and architecture firm in Gurugram.Key Contributions:Brand Positioning: Defined and refined the unique value propositions for each brand, ensuring a clear and compelling positioning in the market.Targeted Marketing Strategies: Developed and executed targeted marketing strategies to reach specific audiences, maximizing the impact of promotional efforts.Market Research and Analysis: Conducted in-depth market research to identify opportunities and challenges, informing data-driven decisions for brand development.Cross-Channel Integration: Integrated marketing efforts across various channels, including digital platforms, traditional media, and industry events, to ensure a cohesive brand presence.Collaborative Design Process: Worked closely with the design team to align branding strategies with the firm's aesthetic principles, creating a seamless connection between design and marketing.Performance Metrics Tracking: Implemented metrics to measure the effectiveness of marketing initiatives, allowing for continuous optimization and improvement.

I had the honour of sketching three fairly big pieces for my alma mater, Ashoka University. The idea was to capture the homely essence of the campus's one of a kind architecture. Made completely with just two graphite pencils, the artworks capture the three design features of the campus which stood out of for me during my time at the university.Three signature views of Ashoka, sketched with two pencils for over a hundred hours- They may seem mechanical at first, but for me it was a meditation on how my batch (Founding Batch) helped built the university from scratch!

Founder and Charter President of the Rotaract Club of Ashoka University