Krittika Marwaha possesses a decade of leadership experience conceiving and implementing roadmaps, leading teams and impacting bottomlines for global corporates and agencies across domains like ATL, BTL, social, content and new media.She started her career with top-line agencies like Ogilvy & Mather, Wunderman and Solutions Digitas, where she learnt and grew quicker than her peers. By 2007, the rite of passage was complete. Krittika knew she was ready for a bigger things.Driven by an entrepreneurial bug that runs in her family, Krittika took the plunge and kick-started her venture (LOM, erstwhile Landscape Outsource Marketing) in 2008. Conceived as a seamless and integrated ‘cloud extension’ for corporate marketing teams, the idea of a ‘customized turnkey communication solution-tap, on-demand’ was ahead of its time. The flexible and convenient, ‘use only as much as you need’ format found takers in the industry almost immediately, and before long, Krittika’s team was travelling from strength to strength.Looking back, the success of LOM, amongst other things, can be attributed heavily to Krittika’s inveterate spirit of innovation and penchant for ‘out of the charts’ thinking – something apparent in the daring leaps her team takes, everyday. Be it animated infographics, community marketing on social media, unusual content platforms or a fresh take on explainer videos a desire to ‘do things differently’ has been the common refrain running across LOM digital’s portfolio.Her clients aren’t complaining. From Orange Worldwide to Yahoo! to Tripadvisor to Infoedge to Audi to the Times of India Group, companies across backgrounds have tasted success ‘of a different sort’ with LOM Digital. A multifaceted, dynamic and warm individual who cherishes relationships, Krittika has made it a prority to ensure these associations keep growing stronger, even as she forges happy new ones, shepherding the LOM team into bold new challenges, opportunities and horizons.