Karla Rivas Email & Phone Number

New York, New York, United States

London, Gb

New York, Us

- Lead and manage the strategic development and execution of media strategies for various brands, with a focus on out-of-home advertising.- Collaborate with clients and client teams, including DoorDash, Unilever, YETI, Lacoste, Lufthansa, IHG, and MARS, to understand their unique needs and objectives, providing tailored media solutions to drive brand awareness and customer engagement.- Mentor and supervise two team members, providing guidance and support to maximize their performance and professional growth.- Analyze post-campaign performance and generate comprehensive reports, providing valuable insights to clients and making data-driven recommendations for future optimizations.

London, Gb

- Played a pivotal role in the successful implementation of media campaigns, delivering results that exceeded clients' expectations and resulted in increased brand visibility and sales including DoorDash, Regions Bank, YETI, NBC Local, and MARS- Conduct competitor analysis to identify emerging trends and opportunities, contributing to the development of innovative and data-driven media strategies

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

Provide a single access point for global advertisers and agencies on JCDecaux outdoor media campaigns, including the planning and booking, and campaign management of international campaigns across JDecaux's portfolio of 80+ countries.Deliver tailored media plans to fit clients media strategy needs. Account management for global accounts to ensure pre-campaign, execution, and post-campaign needs are met. Managed accounts across different verticals: SaaS, Financial Services, Fashion and Luxury, Technology, and Media/EntertainmentGrow client/agency relationships by establishing a high level of trust and being the day-to-day contact on all client communications

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

New York, Ny, Us

• Drafted press materials and pitches for clients such as Buchanan’s and Johnny Walker in both English and Spanish.• Compiled media lists and assisted in weekly pitching efforts for accounts such as Diageo, McIlhenny, Post Foods, and Smithfield.• Assisted in event logistics, created attending media lists, and produced media clippings from events for McIlhenny and Smithfield.• Calculated traditional and non-traditional media impressions and updated media status reports.