Kate Maynard, Ccxp Email & Phone Number

Atlanta, Georgia

• Leader on the Revenue Marketing Team focused on accelerating customer renewal rates while driving customer upsell and expansion revenue
• Formulated the 2022 Revenue Marketing Team Budget with breakdowns by spend category, spend vs. pipeline expected achievement, campaign timeframes, and variance expectations
• Designs integrated marketing campaigns and nurture programs with a targeted focus on engagement, empowerment, and enablement including the development of upsell cadences for legacy and current users; increased.
• Responsible for managing all digital engagement channels including but not limited to email marketing, paid & organic social media, survey/market research, webinars, and blog readership; increased social audience +127%
• Evaluates and leverages data, customer insights, and market research to identify and prioritize areas of opportunity for growth and retention across KPIs and audiences

Atlanta, Georgia

• Spearheaded the company’s first Customer Marketing Strategy in partnership with Sales, Customer Success, Revenue Operations, and Executive Leadership focused on aligning customer engagement, net retention, and.
• Modernized the customer onboarding process in partnership with the Customer Success Team to shorten time to value, increase product adoption, and enhance the user experience
• Built a customer health and product usage data model to predict and prevent churn, launched targeted campaigns based on the insights extracted producing a 27% drop in YOY cancellation requests
• Established Riskalyze’s first ever Customer Advocacy Program, Riskalyze Trailblazers, to enhance relationships with key customer advocates, spur them to act as brand advocates in the media and at in-person events, and.
• Attained one of the highest levels of company recognition, receiving the Values Award for Ownership in 2020

Alpharetta, GA

• Provided vision and leadership for the design, execution, and management of the corporate client Net Promoter Score (NPS) and Voice of the Customer (VOC) Programs
• Evaluated and leveraged data, customer insights, and market research to identify and prioritize areas of opportunity where changes to technology and processes would improve CX and operational efficiencies across the.
• Responsible for lifecycle management across customer journeys and buyer personas, developing strategic and creative solutions to ensure key messages are effectively shared with appropriate external and internal audiences
• Defined CX campaign performance metrics and measurement plans to understand what success looks like across KPIs and uncover trends in marketing program performance and customer behavior
• Worked across revenue generating teams including sales, operations, and marketing to align CX strategy with cross-functional organization efforts

Alpharetta, GA

• Responsible for optimizing business performance of the sales and marketing organization by analyzing market data, tracking lead tasks, and completing competitive analysis projects
• Administered the Salesforce Database and engaged in ongoing process improvement across platforms including Hubspot, WebEx, and Qualtrics
• Administered the company's Sharepoint instance housing customer documentation, contracts, product and technical documentation, and marketing resources
• Implemented and reported on the company’s Net Promoter Score (NPS) Program
• Built sales presentations for board meetings, customer proposals, and sales planning meetings
• Assisted in planning, coordinating, and hosting the company's yearly client user meeting with over 150 users in attendance

Duluth, GA

• Analyzed and reported on account and regional sales performance data, making recommendations to the Chief Sales & Marketing Officer regarding opportunities and concerns
• Prepared weekly and monthly sales reports for the Vice President, customers, and sales managers
• Built and conducted pricing analysis methods providing business information to determine regional and local pricing opportunities
• Managed and prepared rep agency, private label manufacturing, and customer contracts
• Built sales presentations for board meetings, customer proposals, and sales planning meetings
• Identified and implemented sales process methods and improvements, coordinating with the SalesForce administrator to increase revenues

Greater Atlanta Area

• Responsible for managing a $4 million/year business
• Developed talent through management of 20+ associates
• Maintained selling floor presentation standards
• Partnered with store management executives and district partners to execute merchandise placement and sales promotion set-up

• Wrote copy, edited, and designed the G-Book, the official traditions handbook of the University of Georgia
• Collaborated with University officials, the Student Alumni Association, and various on-campus organizations to create and maintain campus traditions of both past and present
• Organized the annual G-Book kickoff event in addition to hosting “Tradition Keeper Check-In” Days to track progress made towards earning commemorative pins and plaques
• Created a comprehensive marketing, PR, and communications program to raise awareness and enhance the visibility of the G-Book, a $15,000 project containing the traditions, spirit, and pride of a 227 year old institution

Athens, GA

• Charged and discharged loan materials for patrons in largest research library in the Southeastern Conference
• Assisted faculty in preparing academic materials for loan to students
• Provided research assistance to patrons seeking materials on subjects relevant to their interests
• Assisted reserve desk and circulation office as necessary

• Promoted from Cashier because of outstanding customer service demonstration and attention to detail
• Maintained a balanced cash drawer ranging from $200 - $2500+ while processing returns and exchanges
• Provided excellent customer service to over 2500 patrons on home football game days
• Worked with roughly 2000 students each semester to fulfill their graduation cap and gown needs

• Sold Memberships and provided excellent customer service in a family-friendly atmosphere
• Processed member payments both online and in-person
• Registered and enrolled participants in various programs
• Created clear, creative copy for both print and online content
• Assisted the Membership Director to create displays of upcoming events and programs
• Answered phone inquiries

Ba, English, Area Of Emphasis: Studies In The Novel

Masters, Information Science