Kristin Mcdaniel Email & Phone Number

Seattle, WA, US

• Providing cross-departmental teams with leadership and guidance on digital marketing strategies for PEMCO brand, products, and services
• Developing and managing the company’s annual digital marketing plan and budget including SEO, SEM, Programmatic, SMM and email strategies to drive improved customer and prospect engagement, lead generation, retention.
• Monitoring and managing digital campaigns and agency performance (platforms including Google Analytics, Google AdWords, CM360, BrightEdge, Eloqua, and other proprietary dashboards) and leading testing and optimization.

Seattle, WA, US

• Responsible for partner management and marketing strategy, implementation and operations management for a variety of utility value add programs and services, including renewable energy and energy efficiency programs
• Developed data-driven and digital marketing strategies for a new community solar program resulting in 100% enrollment goal reached within 1/12 the time and 1/10 the cost of previous program
• Managed enterprise market research roadmap used to inform future program design and go-to-market strategies, including an online customer forum that averaged >20% industry average survey response rate
• Implemented new utility website and digital marketing strategies, including the acquisition of Eloqua, resulting in 80% YoY increase in utility program participation

Seattle, WA, US

Athens, GA, US

• Built a strategic digital marketing program from the ground up for a nationally ranked business school, including SEM, email marketing and implementation of a new website
• Managed a marketing team and digital marketing agency to drive increased brand awareness and demand generation for executive education programs
• Navigated and leveraged complex inter-departmental relationships to successfully achieve business goals

• Developed internal and external communications for a leading CX software company
• Implemented digital lead gen strategies including building a new website, email marketing and adoption of Salesforce to track digital marketing performance
• Developed and managed PR, AR, market research, sales training and corporate communications plans

Waterloo, ON, CA

• Built a marketing department for a global company formed by recent M&A
• Managed a marketing team and external agencies responsible for implementing a global strategic marketing plan including corporate marketing and communications, product marketing, digital marketing and ecommerce, lead.
• Developed annual marketing plan including a new website and customer portal and formalized digital marketing strategies resulting in 10% YoY increase in revenues

Alpharetta, GA, US

• Managed a marketing team and external agencies responsible for all aspects of product marketing for a software solution targeting US hospitals and surgical centers
• Improved consistency and standardization of digital customer-facing communications including email, website and customer extranets
• Led rebranding initiative (style guide, messaging, website), resulting in improved employee satisfaction, market perception, and alignment with corporate goals and objectives
• Applied digital marketing strategies resulting in increased awareness and recognition, while improving marketing ROI
• Managed trade shows and customer events including annual user group conference of 200+ attendees
• Developed programs and deliverables to transition from technical to C-suite/consultative selling resulting in lucrative Private Equity buyout