Kristin Mcdaniel Email & Phone Number

Seattle, Wa, Us

• Providing cross-departmental teams with leadership and guidance on digital marketing strategies for PEMCO brand, products, and services• Developing and managing the company’s annual digital marketing plan and budget including SEO, SEM, Programmatic, SMM and email strategies to drive improved customer and prospect engagement, lead generation, retention, policy sales, organic SERP ranking, and ROAS• Monitoring and managing digital campaigns and agency performance (platforms including Google Analytics, Google AdWords, CM360, BrightEdge, Eloqua, and other proprietary dashboards) and leading testing and optimization decisions to drive improved ROI

Seattle, Wa, Us

• Responsible for partner management and marketing strategy, implementation and operations management for a variety of utility value add programs and services, including renewable energy and energy efficiency programs• Developed data-driven and digital marketing strategies for a new community solar program resulting in 100% enrollment goal reached within 1/12 the time and 1/10 the cost of previous program• Managed enterprise market research roadmap used to inform future program design and go-to-market strategies, including an online customer forum that averaged >20% industry average survey response rate• Implemented new utility website and digital marketing strategies, including the acquisition of Eloqua, resulting in 80% YoY increase in utility program participation

Seattle, Wa, Us

Athens, Ga, Us

• Built a strategic digital marketing program from the ground up for a nationally ranked business school, including SEM, email marketing and implementation of a new website• Managed a marketing team and digital marketing agency to drive increased brand awareness and demand generation for executive education programs • Navigated and leveraged complex inter-departmental relationships to successfully achieve business goals

• Developed internal and external communications for a leading CX software company• Implemented digital lead gen strategies including building a new website, email marketing and adoption of Salesforce to track digital marketing performance• Developed and managed PR, AR, market research, sales training and corporate communications plans

Waterloo, On, Ca

• Built a marketing department for a global company formed by recent M&A• Managed a marketing team and external agencies responsible for implementing a global strategic marketing plan including corporate marketing and communications, product marketing, digital marketing and ecommerce, lead generation and management, PR, AR and IR• Developed annual marketing plan including a new website and customer portal and formalized digital marketing strategies resulting in 10% YoY increase in revenues

Alpharetta, Ga, Us

• Managed a marketing team and external agencies responsible for all aspects of product marketing for a software solution targeting US hospitals and surgical centers• Improved consistency and standardization of digital customer-facing communications including email, website and customer extranets• Led rebranding initiative (style guide, messaging, website), resulting in improved employee satisfaction, market perception, and alignment with corporate goals and objectives• Applied digital marketing strategies resulting in increased awareness and recognition, while improving marketing ROI• Managed trade shows and customer events including annual user group conference of 200+ attendees• Developed programs and deliverables to transition from technical to C-suite/consultative selling resulting in lucrative Private Equity buyout