Kristin Mcdaniel work email
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Kristin Mcdaniel personal email
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As a hands-on, strategic, and pragmatic marketing leader, two guiding principles I always keep in mind are: "Our opinions, although interesting, are irrelevant," and "You can't manage what you don't measure." I excel at developing data-driven, customer-first marketing strategies and plans designed to create meaningful connections with target audiences and drive positive business outcomes.My skills in human-centered marketing and ability to achieve business results efficiently have earned me a reputation for excellence. I have experience in both B2B and B2C industries, including technology, healthcare, higher education, energy, and insurance. My passion for collaborative problem-solving motivates me to transform business challenges into opportunities for growth and success.
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Digital Marketing ManagerPemco Mar 2022 - PresentSeattle, Wa, Us• Providing cross-departmental teams with leadership and guidance on digital marketing strategies for PEMCO brand, products, and services• Developing and managing the company’s annual digital marketing plan and budget including SEO, SEM, Programmatic, SMM and email strategies to drive improved customer and prospect engagement, lead generation, retention, policy sales, organic SERP ranking, and ROAS• Monitoring and managing digital campaigns and agency performance (platforms including Google Analytics, Google AdWords, CM360, BrightEdge, Eloqua, and other proprietary dashboards) and leading testing and optimization decisions to drive improved ROI -
Senior Marketing StrategistSeattle City Light Feb 2012 - Mar 2022Seattle, Wa, Us• Responsible for partner management and marketing strategy, implementation and operations management for a variety of utility value add programs and services, including renewable energy and energy efficiency programs• Developed data-driven and digital marketing strategies for a new community solar program resulting in 100% enrollment goal reached within 1/12 the time and 1/10 the cost of previous program• Managed enterprise market research roadmap used to inform future program design and go-to-market strategies, including an online customer forum that averaged >20% industry average survey response rate• Implemented new utility website and digital marketing strategies, including the acquisition of Eloqua, resulting in 80% YoY increase in utility program participation -
Change Management Analyst (Out-Of-Class Assignment)Seattle City Light Jul 2015 - Mar 2016Seattle, Wa, Us
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Director Of Marketing, Executive ProgramsThe University Of Georgia Terry College Of Business Sep 2009 - Feb 2012Athens, Ga, Us• Built a strategic digital marketing program from the ground up for a nationally ranked business school, including SEM, email marketing and implementation of a new website• Managed a marketing team and digital marketing agency to drive increased brand awareness and demand generation for executive education programs • Navigated and leveraged complex inter-departmental relationships to successfully achieve business goals -
Director Of MarketingClickfox Oct 2008 - Sep 2009• Developed internal and external communications for a leading CX software company• Implemented digital lead gen strategies including building a new website, email marketing and adoption of Salesforce to track digital marketing performance• Developed and managed PR, AR, market research, sales training and corporate communications plans
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Director Of Global MarketingEasylink Services Jul 2007 - Sep 2008Waterloo, On, Ca• Built a marketing department for a global company formed by recent M&A• Managed a marketing team and external agencies responsible for implementing a global strategic marketing plan including corporate marketing and communications, product marketing, digital marketing and ecommerce, lead generation and management, PR, AR and IR• Developed annual marketing plan including a new website and customer portal and formalized digital marketing strategies resulting in 10% YoY increase in revenues -
Director Of MarketingSurgical Information Systems Apr 2004 - Jun 2007Alpharetta, Ga, Us• Managed a marketing team and external agencies responsible for all aspects of product marketing for a software solution targeting US hospitals and surgical centers• Improved consistency and standardization of digital customer-facing communications including email, website and customer extranets• Led rebranding initiative (style guide, messaging, website), resulting in improved employee satisfaction, market perception, and alignment with corporate goals and objectives• Applied digital marketing strategies resulting in increased awareness and recognition, while improving marketing ROI• Managed trade shows and customer events including annual user group conference of 200+ attendees• Developed programs and deliverables to transition from technical to C-suite/consultative selling resulting in lucrative Private Equity buyout
Kristin Mcdaniel Skills
Kristin Mcdaniel Education Details
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Washington State UniversityAnthropology
Frequently Asked Questions about Kristin Mcdaniel
What company does Kristin Mcdaniel work for?
Kristin Mcdaniel works for Pemco
What is Kristin Mcdaniel's role at the current company?
Kristin Mcdaniel's current role is Digital Marketing Manager | PEMCO.
What is Kristin Mcdaniel's email address?
Kristin Mcdaniel's email address is kr****@****tle.gov
What is Kristin Mcdaniel's direct phone number?
Kristin Mcdaniel's direct phone number is +120655*****
What schools did Kristin Mcdaniel attend?
Kristin Mcdaniel attended Washington State University.
What skills is Kristin Mcdaniel known for?
Kristin Mcdaniel has skills like Product Marketing, Marketing, Marketing Strategy, Strategy, Lead Generation, Integrated Marketing, Business Development, Strategic Planning, Marketing Communications, Online Marketing, Corporate Communications, Strategic Partnerships.
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