Different Marketing Courses at IBA Karachi including Marketing For Startups.

• Engaged as a Freelance Consultant for the National Business Development Program and Kamyaab Jawaan-Successful Youth Program, SMEDA (Small and Medium Enterprises Development Authority) • Designed and performed training sessions for over 1000 youth participants in Digital Marketing, E-commerce, and Freelancing • Traveled extensively across the Interior of Sindh Province to conduct workshops in Khairpur, Dadu, and Nawabshah • Rendered online consulting services to SMEs during the COVID-19 pandemic, offering expert advice on Digital Marketing strategies, IT opportunities, and Freelancing projects for youth clients

● Produced and delivered training programs for the Growth Team, resulting in bettered performance and increased sales.● Led knowledge management efforts, identifying, and sharing best practices across the organization.● Identified and nurtured talent within the company, adding to a culture of continuous learning and development.● Contributed to Retailo Technologies' growth from a small team to over 600 employees in just 2 years.

• Facilitated comprehensive and compelling lectures on Technology Entrepreneurship, Consumer Behaviour, and Marketing Management for undergraduate students. • Offered valuable mentorship and guidance to the Leadership and Entrepreneurship Society, empowering students to hone their abilities and pursue their interests. • Accomplished A+ Evaluations for all the courses at the School of Management Sciences

• Mentored and guided students across various marketing-related programs, including MBA, executive MBA, and BBA, fostering a culture of academic excellence and personal growth. • Delivered comprehensive lectures on a range of topics, not limited to Strategic Marketing, Services Marketing, Retail Management, Customer Services and Excellence, Marketing Management, and E-commerce, equipping students with a deep understanding of the marketing field. • Successfully executed training and consultancy projects for high-profile clients, such as Yayvo.com, 42DC, and IBA Karachi, utilizing marketing and business strategy expertise to have impactful results. • Displayed exceptional leadership and mentorship skills by being nominated as the Patron for ZABMUN, the renowned Model United Nations for SZABIST.• Imparted workshops on Business Intelligence using MS Excel at SZABIST, showcasing proficiency in data analysis and visualization. • Supervised over 20 Post Graduate Dissertations, this involved monitoring individual students and groups of students from varying backgrounds • Consistently achieved A-/B+ Teaching Evaluations throughout tenure, demonstrating the ability to engage and educate students effectively while maintaining high academic standards.

• Providing instruction in Digital Marketing and IT Entrepreneurship modules for the Diploma Programs. • Delivering lectures, and teaching various marketing channels through various software including Email Marketing (MailChimp), CRM (Zoho), SEO (MOZPro), PPC (Google Adwords), Social Media Marketing (Facebook, Instagram, Twitter LinkedIn), Affiliate Marketing (Commission Junction), Online Reputation Management and Content Marketing for the Diploma in Digital Marketing program.

• Coordinated Customer Services, Vendor Management, Marketing, and Content Departments to optimize the overall Content Production Process from acquiring Unique Content from customers/Vendors to finally updating the content on the website. • Led and directed the optimization of the Content Production Process by integrating Trello, Jotforms, and Corrello • Pilot tested the system, and delivered training to 30 resources from the concerned departments to use the system.

• Facilitated the acquisition and incubation of newly acquired companies while optimizing processes and managing data at the Logistics Centre, proving strong management skills. • Developed expertise in E-Commerce Logistics, gaining invaluable knowledge of the domain and its operations. • Selected to handle Business Intelligence for Logistics Operations, utilizing advanced tools such as MySQL,• Advanced MS Excel, and Data Modelling to analyze data and improve operational efficiency • Promoted to Senior Management for outstanding performance as Head of Online Acquisitions, expanding responsibilities to include Offline Acquisitions and Incubations of recent Acquisitions portfolio. • Strategically headed a team of over 50 people across 2 cities as Head of Overall Acquisitions and Seller Incubations, demonstrating strong leadership skills and a talent for team management.• Attained a double-fold increase in Overall Conversion of Orders from Gross to Net by implementing outstanding lead quality and customer education processes for new sellers, adding to increased product sell-ability and adoption of Kaymu's processes. • Planned and applied a mechanism for Product-Price Comparison Engines from different websites in Pakistan, enabling effective price negotiation and product boosting sequence. • Built and ran a team of acquisition resources from the ground up and successfully trained online sellers to become profitable businesses after contract negotiation. • Implemented a CRM system called Zoho and guided the leads being supplied to the acquisition team. • Increased overall lead acquisitions by over 100% during tenure.

• Managed corporate sales and acquisition of key client accounts, exceeding revenue targets through the implementation of new sales processes and techniques. • Developed and successfully implemented Pay-for-Performance Digital Marketing strategies (SEO, PPC, CRO, Social Media Marketing) for UK and European SMEs, contributing to increased customer revenue and company profitability. • Reduced overall affiliate and reseller commissions while increasing corporate sales, resulting in higher revenue and profitability. • Supervised team productivity to minimize downtime and errors, bringing about better efficiency and customer satisfaction. • Set up and maintained key relationships with major trade bodies such as IGEME (Turkey) and KITA (South Korea) to set up ongoing and future partnerships. • Successfully retained a membership base of over 500 SMEs • Led a cross-functional team of SEO, PPC, and sales professionals in establishing a vertical ndustry portal for LED products. • Achieved record sales results over three months and increased importer registrations by 300% through induction training and supervisory experience.