I love technology. I love travel & hospitality. And I am fortunate enough to work exactly where these industries meet. More digital everywhere, changes in media consumption, the growing importance of digital identity and lately the implications of the biggest AI spring ever. Seeing all the shifts, sorting hype from relevance and understanding their importance for strategic decisions is my main focus. And then translating it all into useful applications of technology today:• How to make use of innovative technology along the guest journey.• Taking out unnecessary friction from annoying transactional processes. • Digital transformation to enable human hospitality to fully shine. • React on staff shortages which will stay with us long-term.• Using digital touchpoints to promote rewarding experiences.• Reusable digital identity along the journey.Still so much to do with quick wins and no-brainers. Let’s talk about the Metaverse later. Or perhaps never.