I’m a talented and creative communications specialist with over 20 years of experience managing high-profile programs designed to promote association membership and value. My current position as Director of Communications for the National Utility Contractors Association combines my experience in publication project management with my intensively creative approach to writing, social media, and strategic communications. In my work for this construction industry association, I create and promote NUCA's messages of safety, innovation, advocacy, community, and membership value.From designing social media campaigns through marketing campaigns to writing easy-to-understand explanations of complex regulatory actions, I take great pride in advancing the ideas and public image of the associations I serve. I have worked as a full-time professional writer for over a decade, authoring hundreds of feature and newsletter articles, membership marketing collateral, press releases, speeches, fact sheets, issue analyses, and other communication products. I enjoy using cutting-edge communications techniques, becoming proficient with AI (ChatGPT, MS Copilot) in content creation and article generation. I’ve served as project manager for social media campaigns on Twitter, Facebook, and LinkedIn. I build detailed communication and marketing plans that address every phase of the narrative, making already successful programs even more productive, efficient, and organized.My passion to improve processes led me to business project management solutions such as PMP and its formal project planning measures, enabling me to successfully manage the infrastructure of several very complex projects including Capitol Hill fly-ins, technical proposals, high-profile media campaigns, and social media programs.I have worked as a professional writer for over 20 years. I’ve worked on crisis communications, serving as an on-the-record spokesman. I have excellent verbal and written communications skills, combined with extensive organizational and managerial experience. I have an intense focus on detailed task fulfillment and completion. Finally, I’m a self-starter who can balance multiple priorities and work with tight deadlines.My career is steering towards seeking vice-president, senior director, and other executive opportunities in communications, content creation, or public affairs in the Washington, D.C. area (but I am also open to recruiters in Lynchburg, Virginia, and the United Kingdom). Recruiters can reach me through this LinkedIn profile or via krbaylor618@gmail.com.
Listed skills include Crisis Communications, Social Media, New Media, Facebook, and 41 others.