Robert Baylor Email & Phone Number

Washington D.C. Metro Area

• I lead the NUCA communications team, with executive responsibility for directing, managing, and monitoring team activities. This includes conceptualizing external communications strategies, media relations, social media content development, publication production management, and coordination with the government affairs office. • I draft, disseminate, summarize and analyze public policy positions on key business priorities to ensure consistency of messaging and coordination throughout NUCA and the U.S. construction industry. I develop appropriate content and deliverables as necessary including briefing materials, talking points, and leave behinds. I also write marketing materials, advertising and social media (Twitter, Facebook, LinkedIn) content, and other official communications. I am becoming proficient with AI (ChatGPT, MS Copilot) in content creation. • Marketing programs developed include topics such as association membership growth (“Make NUCA Yours”) and industry promotion to public audiences (“We Build Civilization”). I developed the strategic program parameters, created marketing materials, identified audiences, executed program via timelines, managed resources and quality control, and analyzed results. Program results included two years of membership growth between 3-6%.• I am the managing editor and contributing writer for two association publications (Utility Contractor and NUCA Business Journal) and NUCA.com. This includes managing graphics production throughout work phases, and vendor printing and fulfillment.• I develop and write marketing materials. I also produce a monthly live webinar event on Webex Meetings and produce the association podcast, "Dig This."• Determining budget parameters and spending priorities for communication department projects is also part of this critical association position. • Finally, I supervise staff including editors and writers, and manage vendor and graphics subcontractors for departmental projects.

Washington D.C. Metro Area

• I was responsible for writing WorldatWork legislative and regulatory articles, fact sheets, columns, and social media products. I wrote 36 by-lined 1,500-word monthly advocacy articles on wage, compensation, labor, benefits, human resources, and general business topics. I also wrote copy for two internal WorldatWork e-newsletters, and one weekly public policy blog (available via LinkedIn Pulse). The Nov. 2016 election article I wrote for the association's Workspan magazine won Silver in a 2016 EXCEL Awards category for association periodicals.• I also developed social media strategies for our public policy objectives using Twitter, Facebook, Google+, and LinkedIn. To further my social media development, I took several courses and was awarded Hootsuite Certified Professional status. I specialize in developing Twitter content, including maximizing SEO and news engagement. I maintained the public policy department's Twitter account (@WorldatWork_DC) with regular policy and news updates, increasing followers by over 30%.• I developed several public affairs campaigns on our key advocacy issues and supported our visibility and credibility with Washington stakeholders, media, and Congressional audiences. In 2016 and 2017, I created several social media initiatives, with the last one reaching 500,000 impressions targeting selected Twitter profiles. Finally, I managed all aspects of our 24 publishing projects, including creatives, budget, and quality control.• To create the strategy for our D.C. media engagement, I collaborated with other association media staff to ensure maximum impact. I also developed relationships with Capitol Hill staff, NLRB, EEOC, USDOL, and other D.C. organizations to advance our public policy objectives.• In 2016, I researched and wrote a first-ever association pay equity public statement (available below in "Accomplishments/Publications") for our executive leadership and industry usage, receiving a bonus for its superlative quality.

Fairfax Station, Va

• During this time I provided communications, marketing, and project management consulting services to select clients, and expanded my small business entrepreneurship activities through active business creation and management.• My marketing projects included client needs writing marketing copy for intellectual and physical products. It also included Capitol Hill event coordination for a small public relations firm.• Advocacy projects during this time included assisting a private client with Congressional process guidance and lobbying advice, securing the appointment, and assisting in writing program information materials for House committee staff.• My small business projects included performing inspector document review of over 2,000 distressed houses for a national investor group, analyzing each for repair and sale.

• For this veteran-owned small business U.S. government contractor, I managed all aspects of their complex proposal submission process, including research, writing, graphics development, and timeline management. $25 million worth of proposals were written for potential U.S. government clients. I also created initial marketing materials for a new program designed to assist business development unit.• My responsibilities included analyzing incoming Requests for Proposals for corporate solutions, and creating a compliance matrix. I researched and drafted original copy for 25- to 60-page technical management and past performance proposals/volumes. I interviewed technical staff to develop and update technical and past performance references. Finally, I analyzed management techniques, processes, and styles for improving proposal effectiveness.• I supervised on staff two deputy proposal writers and one graphic artist.

• I coordinated the governmental affairs department's public relations projects. This include determining effective media strategies via a master communications plan to publicize AH&LA legislative priorities. I developed strategies for working with the hotel trade media and online assets to publicize the association, increasing reach by 30%.• For two years, I was a registered U.S. House and Senate lobbyist for LDA reporting purposes.• I was responsible for writing, editing, and designing AH&LA information products. This included writing and editing publications, reports, speeches, marketing, talking points, policy papers, news releases, and Congressional materials. I wrote 22 monthly editorial articles on current hospitality industry topics for the association magazine, Lodging. Finally, I regularly prepared executive-level correspondence for senior staff that answered members of Congress and regulatory branch queries.• I assisted the PAC program (HotelPAC) by writing marketing materials, emphasizing the value of government affairs campaigns as vital to our members' financial health. I developed and implemented a program to involve the GA department in engaging in membership recruitment activities, with positive results.• I organized certain events for AH&LA's annual industry Congressional lobby day. I contributed to AH&LA marketing campaigns, suggesting specific marketing designs, distribution, and strategies for marketing Capitol Hill events.• Finally, I also developed, coordinated, wrote, and edited content for the department's section of association website, including a public policy blog. I overhauled all webpages and frequently updated content and policy statements. Each year, I created 75+ new webpages each year using content management software and Dreamweaver. • As part of this job, I obtained a DHS SECRET security clearance in Dec. 2009 as part of an industry public-private infrastructure program. (This clearance is currently inactive.)

• I handled all media inquiries about the association’s activities and news, explaining complex energy industry policies and positions on-the-record in a succinct and convincing manner. Because of my media relationships, I placed favorable news and quotes into the Washington Post, Wall Street Journal, USA Today, and the Associated Press. • I was the project manager for the communications aspect of the industry’s 2005-2007 Capital Action Programs, an annual $500,000 public awareness campaign directed at Congress. My responsibilities included coordination of communications and marketing material for program’s signature “Propane Days” event on Capitol Hill, created program marketing plan, event materials, graphic designs, advertising campaign, and budget tracking. • Crisis communications was a integral part of the position. I developed and applied public affairs and crisis communications techniques to the management of industry emergencies and nationally-broadcast accidents involving propane. I planned and executed communications strategies and tactics, including program planning, media outreach, and reporter assistance. I secured a favorable public image of the industry through aggressive media outreach and message management for two large 2005 and 2006 accidents.• I wrote NPGA’s main public communications tool, NPGA Reports. I wrote and edited 51 weekly issues of NPGA Reports each year in 2004-2007. • I maintained all content on the NPGA Website. I redesigned the Website in 2003 and 2007, which included hiring and managing a professional Web designer, negotiating the contract, and maintaining the $15,000 budget. I wrote the HTML code for the pages in both website redesigns, coding custom pages in MS FrontPage and a content management program (CMS). I created approximately 200 new Webpages each year. I increased usage by 40% through better organization and layout.• Finally, I was responsible for each NPGA Annual Report, a $20,000 yearly expense.

• I wrote articles focused on Congressional legislative action on tax, health care, trade, immigration, environmental, regulatory, labor, small business and technology issues. Other articles I wrote included interviews with members and regular features describing legislative policies and small business news. I completed 34 monthly issues through January 2003, using AP style on tight deadlines.• I researched, wrote and edited the Chamber President’s weekly editorial newsletter, The Donohue Letter, written for small business members focusing on Congressional and regulatory action. The Donohue Letter was sent to 20,000 on-line subscribers and was further distributed by small chambers of commerce to local media. I wrote 106 issues of the 800-word editorial through January 2003.• For the Chamber's PAC, I would write Congressional candidate profiles, assist in writing and editing PAC solicitation copy, and perform FEC compliance needs when required.• Further duties in this high-profile position included writing articles about the political interests and election programs of the Chamber, writing summary articles for senior Chamber executives, and maintaining the department’s intern program.

• This crossroads position was integral to the efficient operation of this Republican U.S. House of Representatives authorizing committee and its five subcommittees. • I maintained the staff director’s hectic schedule, handled the information flow between then-Chairman Bill Goodling’s (R-PA) office and the committee, coordinated information between the 27 Republican member offices and the committee, tracked the progress of legislation as it moves through the committee process, and handled numerous other minor aspects of the committee’s legislative procedures.• I was responsible for the organization, creation and efficient dissemination of the committee’s weekly legislative calendar. This official calendar was used by the House leadership, national media and internal House offices to plan their activities and debate. I learned and used Congressional rules to the committee's best effect.• I was further responsible for the organization of several high-level Congressional meetings between committee leadership and other public and private officials. The work for these meetings includes logistical details, procurement of briefing papers, staffing the meeting and follow-up details with all participants.• As a beginning to my professional writing career, I researched and wrote memorandum on correspondence on special topics for the committee chairman and staff director. • Duties in this important position also included serving as a contact for committee employment opportunities, maintenance of internal committee organizational documents, and the organization of the staff director’s intern program.

Washington D.C. Metro Area

Russian, British, and international affairs background:In university, I was on an educational track to obtain a second degree in area studies (Russia) to work in the U.S. intelligence community. Because of my strong interest in that part of the world, I have kept up with current Russian governmental policy over the last 20 years in police and military policy, domestic political conditions, and open-source Western NGO and business operations in Russia. I also possess decades of familiarity with the United Kingdom’s political, historic, government and business environment, gained from current news and historical sources, professional contacts in the U.K., and numerous visits. I am familiar with certain U.K. historic preservation organizations such as the National Trust and English Heritage and their missions to preserve British history and architecture, including modern-day challenges such as building preservation, site usage, and use of properties to meet financial goals.Project management experience: I first encountered formal business management processes in 2010 at Addx Corporation. Since then, I have spent countless hours learning about professional project management techniques (PMP focus). My preference is to use the PMBOK method, which focuses on critical path methods and work breakdown structures to achieve task fulfillment. Military and intelligence history background:I am an expert on American military history of the 20th century, including Department of Defense (DoD) and former War Department (pre-1947) operations. I am also a Great War historian. I also enjoy the focus on Cold War intelligence tactics undertaken by the Soviet Union, Warsaw Pact, NATO, Germany, France, Great Britain and the U.S. This interest also includes detailed studies of propaganda campaigns, public relations techniques used by various national governments, and modern examples of various strategic communications initiatives undertaken by national adversaries.

Ba, History

Activities and Societies: Honor Council, 2 years; Kappa Alpha chapter founding member, active in Alumni chapter association. Minor in Area.

3.5

Activities and Societies: Two summer sessions; Honor Council, first summer session.