Eric Krock Email & Phone Number

Palo Alto, California, US

Leading a team of sales engineers who are empowering discrete manufacturers to see their assembly lines and standalone machines in real-time and apply data mining to optimize operational efficiency.

Palo Alto, California, US

Empowering leading discrete manufacturers to see their assembly lines and standalone machines in real-time and apply data mining to optimize operational efficiency.

Palo Alto, California, US

Leading product management and customer development for ArchFX React, our discrete manufacturing downtime tracking solution.

Palo Alto, California, US

• Established product function at Arch and supported move into manufacturing data mining.
• Defined, delivered, and matured flagship Global KPIs Solution and worked closely with stakeholders at global manufacturers to earn references and renewals.
• Matured diverse data analytics offerings built on Qlik, Grafana, and batch reports.
• Managed relationships with largest customers including regular executive briefings.
• Transitioned company from waterfall to Agile methodology, speeding development.
• Wrote security FAQs and enabled company to pass all customer security reviews.

Cambridge, Cambs, GB

• Grew IoT partner program by 50%, developed new program architecture, and launched new services to increase partner engagement and satisfaction.
• Met with over 50 IoT partners to gather requirements, then revamped partner program to apply best practices and focus investment for higher ROI.
• Created personas, user stories, and product plans for Partner Search, Design Wins Registry, Partner Networking Directory, board/module analytics, and partner and internal management dashboards, then worked.
• Quantified cost of service delivery to balance cost recovery and ROI in pricing.
• Worked with strategic partners to develop new solutions and demos for major events.
• Created and edited partner newsletter to increase awareness of new initiatives.

New York, New York, US

• Developed cloud-based solutions for chronic disease management and clinical research.
• Led customer, market, and competitive research to develop business model and positioning.
• In partnership with Apple and Mount Sinai Health, defined and launched Asthma Health ResearchKit iOS mHealth app for clinical research study of asthma published in Nature BioTechnology.
• Performed user interviews to identify needs and usability tests to validate offerings.
• Developed HIPAA-compliant platform for commercial chronic disease management including web-based Clinician Dashboard for care teams to monitor patient health, then developed and launched COPD Navigator iOS mobile app.
• Hired and led team of product managers and designers to grow company's product suite.

San Jose, CA, US

• Grew and matured marketing function at SaaS IT operations management solution provider.
• Led analyst program resulting in company winning Gartner Cool Vendor Award for 2014.
• Led web site redesigns. Halved bounce rate; doubled sessions; increased pages per session, duration, and uniques by 150%; raised page views by 176%; and increased conversions by 10x.
• Hired senior marketing manager and managed local and offshore contractors and staff.
• Led implementation of marketing tools and lead generation efforts including webinars, email marketing, promotions, and direct mail that yielded new leads, POCs, and signed customers.
• Led creation of marketing content including messaging platform, press releases, blog, presentations, data sheets, solution briefs, webinars, customer testimonials, and case studies.

San Francisco, CA, US

• Revamped product management function, shifted team to Agile methodology, and delivered company’s first iOS and Android apps, obtaining hundreds of thousands of users.
• Defined migration path for legacy PHP product to new Ruby on Rails implementation.
• Defined MVP and launched innovative new mobile-first features like map-based search.
• Updated privacy policy and obtained European Union Safe Harbor certification.

Dover, Delaware, US

• Created educational materials and training courses at leading Silicon Valley product management consultancy.
• Presented introductions to Agile project management and social media marketing at SV Product Camp 2012.
• Contributed chapter to book "42 Rules of Product Management."
• Created, marketed, and delivered new “Social Media Marketing Boot Camp” course.

• Developed new SaaS solution for Agile project management and enterprise collaboration.
• Gathered customer requirements, defined solution, and wrote user stories and road map.
• Performed market, competitive, and pricing analysis against competing solutions.
• Recruited private beta testers and managed private beta program and usability testing.
• Blog named one of top 200 Agile blogs for 2011 by AgileScout.com and selected for AllTop.

San Francisco, CA, US

• Revamped product definition and delivery process, then launched new local business listings offering to network of 200+ media partners.
• Defined release planning schedule, patch release criteria, feature drop process, and bug triage criteria, reducing regressions and increasing on-time feature delivery.
• Rapidly developed six-month product roadmap and user stories for paid local business listings, search, analytics, fraud filtering, promotions and discounting, viral marketing, and sales force enablement.
• Rapidly built team by hiring product manager, program manager, and contractors for design, professional services, and channel marketing.

Reston, Virginia (VA), US

• Defined, delivered, and launched new enterprise video content delivery network (CDN), then supported successful spin-out of Kontiki when VeriSign divested communications businesses.
• Developed market segmentation, product requirements document, product plan, pricing, service level agreement, standard direct and reseller contracts, worldwide deployment plan, staffing plan, positioning, white papers.
• Coordinated deployment to eight data centers in U.S., Europe, and Asia.
• Launched new CDN product and obtained reference customers for media and enterprise.

• Enabled company to win AOL, Avanade, BBC, Sky TV, GM, Coke, and Wachovia, increase revenue 125%, and achieve profitability, resulting in acquisition by VeriSign.
• Redefined product lifecycle process and road map, then delivered 13 on-time releases, achieving dramatic increases in customer and employee satisfaction.
• Contributed to closing $8.6 million third round of funding for company.
• Led successful PC Week product review effort that achieved “good” or “excellent” ratings in all areas.

• Technical lead on account team that won Kontiki's largest deals to date (Ernst and Young worldwide 110,000 seat license and Verizon), clinching company's leadership in the enterprise.
• Led security, network, and deployment reviews and pilots for wins at E&Y and Verizon.

• Defined and delivered secure enterprise grid delivery solution for video, enabling first media and enterprise customer wins.
• Program and product manager for 1.0 client, which won PC Magazine Editor’s Choice as “Best Download Accelerator,” and 2.0 release focused on enterprise enablement. Both releases shipped on time.
• Wrote all company white papers; covered security and network platform.

Dulles, Virginia, US

• Brought to market the Gecko browser engine now used in Firefox and Mozilla and obtained overwhelmingly positive reviews for size, speed, rendering, backward compatibility, and standards compliance.
• Delivered Gecko on time to spec for Netscape 6, Mozilla, and Gateway Connected Appliance with Instant AOL (winner of best consumer product at Comdex).
• Hired product manager and team of 3 evangelists and support engineers.
• Created volunteer evangelism program to promote standards compliance; successfully reversed “IE only” trend and ensured that Mozilla can still be used to browse the web today.

Dulles, Virginia, US

• Successfully positioned Netscape as leader in standards compliance in spite of three unanswered IE product releases during this period.
• Defined requirements and plan for embedding Gecko in Netscape 6, Gateway Connected Appliance, and other browsers and appliances.
• Managed standards support (HTML, XML, CSS1/2, DOM1/2, RDF, XHTML), JavaScript, Java, Plug-in API, and embedding.
• Wrote White Paper on Netscape Gecko Technologies, Netscape Standards Challenge, and press releases on mozilla.org momentum, Gecko momentum, and Netscape Gecko Technologies.
• Developed BugAThon and outsourced most QA analysis to volunteers.

Dulles, Virginia, US

• Successfully promoted adoption of JavaScript, Java, and Dynamic HTML by web developers worldwide.
• Wrote and edited TechVision columns, TechNotes, presentations, articles, and sample code.
• Initiated use of streaming audio presentations for developer education.
• Presented at industry conferences worldwide, including Java World Tour.

US

• Opened Japanese subsidiary and served as technical marketing and training lead.
• Transferred development technology to 15 distributors.
• Achieved highest sales ratio worldwide for SDK and SGML products.
• Wrote product extensions that became standard features.

B.S., Computer Science

B.A., Japanese