Katia De La Hoz Rojkes Email & Phone Number

United States

Managed face to face relationships in the different verticals: Government, Education, Healthcare, Telecom, Energy companies across the Caribbean. Focused on driving Dell’s initiatives down into assigned account set/territory while delivering sales revenue, margin, enterprise, software and services revenue year over year. Owned the face-to-face interaction with the customer delivering a positive customer experience according to Dell Standards. Built a strong customer and partner relationships through the Curacao, Bermuda, Belize, Aruba, St. Kitts and Nevis, Antigua, and the rest of the islands. These relationships included Prime Secretary of Education, C-level executives, Directors and Owners of my account base. Managed 45 direct accounts in thirteen different countries Focused on retention and development of existing customer base as well as expanding with new account business acquisitions. Channel management in 5 main Caribbean islands: Aruba, Curacao, Bermuda, Belize, and Guyana Traveled 50% of the time to the key countries from territory assigned.o Managed Technology Breakfastso Customer Eventso Monthly visits to the top direct accounts, and indirect accounts with Channel Managed relationships with distributors and Dell Alliances such as: Microsoft, McAfee, Symantec, VMware, Oracle, Citrix, and APC among others. Managed daily forecast via Sales force/ Excel format to management. International Sales (Caribbean) Channel and Direct Sales New Business Development Software, Hardware, and Networking B2B Sales Fluent English and Spanish Negotiating, Building and Maintaining Business Alliances, Partnerships and Affiliate Relationships Managing Multiple Product Lines Simultaneously Generating Consistent Customer Base Growth Developing and Implementing Successful Sales and Marketing Plans Sales Presentations

Manage enterprise, mid market, and small business segments, some retail sales for the Caribbean region by providing excellent service and McAfee product knowledge to customers in the islands.o Customer Eventso Quarterly visits to the top accounts, with Channel Manage Corporate Enterprise, Government, Health Care and Finance sectors. Managed 3 main distributors for the Caribbean region, such as Techdata, Ingram Micro and Digital logistix.o Sales Trainings (Breakfast and Learn)o Max Trainingo Get involved when an issue comes up with order processing. Manage the West Indies & Bermuda islands, which have a total of 24 islands, 14 resellers, 2 Elites, 6 Premier the rest are associates.o Channel Events in Country with their top customerso End User Evento Quarterly visits to both End User and resellero Max (CRM Tool) Trainingo Sales Training ( product lines, Pricelist, and how to sale)o Marketing Campaigns. Responsible for customer, channel and distribution events in country. Events Such as:o Customer- Event on Data loss Prevention ( Do you know how secure is your data)o Channel- Event on, Who is the new McAfee (this event was held when McAfee change their name from Network Associates in the early 2003-2004)o Distribution- who is Mcafee and how to sell Mcafee licenses and products. Event held in Techdata (Miami) and Ingram Micro (Argentina-Miami) Generated a strong Cross-selling to the current database, updated the renewal base, while creating new business in the islands. Leveraged comprehensive product knowledge, familiarity with diverse cultures and personalities, to quickly determine client needs and recommend appropriate solutions. Work on Max (Internal CRM Tool) on a daily basis, updating opportunities, approving quotes, making quotes, and forecasting.